We are always given a lot of advice. However, sometimes it doesn't work. The presentation offers a different perspective on seven lies of advice. In this context it underlines the role of branding that is more than a logo and nice design.

1. STRATEGY & BRANDING
HOW TO CHERISH THE AMERICAN
DREAM OF BRANDS
InnoCampus 21st October 2014
Martin Künzi, COO Enigma | Strategy & Branding

2. 7 LIES IN
ADVICE

3. 7 LIES
IN ADVICE
1. OUTPERFORM YOUR COMPETITORS
2. SPEED UP
3. CREATE A NEW MARKET
4. CREATE A STRONG BRANDING
5. DO GREAT STORYTELLING
6. INVENT SOMETHING
7. BE FIRST

4. OUTPERFORM
YOUR
COMPETITORS

5. BELIEVE IN
YOUR ABILITIES

6. SPEED UP

7. CREATE
UNIQUE
EXPERIENCES

8. CREATE A
NEW MARKET

9. ENTER A
FLOURISHING
MARKET AND
ADAPT

10. CREATE A
STRONG
BRANDING

11. LINE UP YOUR
BRANDING
WITH YOUR
BRAND

14. CASE STUDY:
TRANSVERSAL BRANDING

15. SMART MARKETING
KONFERENZ 2014
≥ Website

16. SMART MARKETING
KONFERENZ 2014
≥ eNewsletter

17. SMART MARKETING
KONFERENZ 2014
≥ Poster
≥ Inviatation card
SMART MARKETING
KONFERENZ 2014
@wissensfabrik @piratetill
@olivierschwarz
11. November 18:30
Auditorium der HWZ
Zürich
— 19. November 18:30
Aula der PHW
Bern
—
enigmaprod.ch/
smartmarketing
STRATEGY & BRANDING
Dr. Joël Luc Cachelin
«On- oder Offliner»
@wissensfabrik
Wissensfabrik
Olivier Schwarz
«Der Mehrwert
eines Blogger Events
für Victorinox»
@olivierschwarz
Victorinox
Martin Künzi
«Der Amerikanische
Traum einer Marke»
@piratetill
Enigma
Twitter Feeds der Referenten.
Wie smart sind Sie?
enigmaprod.ch/smart
Dialog Kontext
STRATEGY & BRANDING
@wissensfabrik @piratetill
@olivierschwarz

18. SMART MARKETING
KONFERENZ 2014
≥ Google Display Ads

19. STRATEGY & BRANDING

20. DO GREAT
BRAND
STORYTELLING

21. LEARN HOW TO
BE A STORY
MAKER

22. INVENT
SOMETHING

23. USE THE TOOLS
IN AN INNO-VATIVE
WAY

24. BE FIRST

25. GET
RECOGNISED

26. 1. OUTPERFORM YOUR COMPETITORS
2. SPEED UP
3. CREATE A NEW MARKET
4. CREATE A STRONG BRANDING
5. DO GREAT STORYTELLING
6. INVENT SOMETHING
7. BE FIRST
1. BELIEVE IN YOUR ABILITIES
2. CREATE UNIQUE EXPERIENCES
3. ENTER A FLOURISHING MARKET AND ADAPT
4. LINE UP YOUR BRANDING WITH YOUR BRAND
5. BE A STORY MAKER
6. USE TOOLS IN AN INNOVATIVE WAY
7. GET RECOGNISED
7 LIES
IN ADVICE

27. HERE’S THE ONE THING BRAND
NEEDS TO CHERISH THEIR
AMERICAN DREAM …

28. MINDSET OF
PASSION

29. STRATEGY & BRANDING
Martin Künzi
martin@enigmaprod.ch
Olivier Perez Kennedy
olivier@engimaprod.ch
Pinocchio: Wikimedia
Model: Amazon
Eurostar:
Wickedgoodtraveltips
Takasa: Salvation Army
Departure hall: Wikimedia
Mozia Bridges: Butlerway
Steve Jobs: Lionspire