1. AIESEC AUSTRALIA
NATIONAL AWARDS JAN 2011
AIESEC SYDNEY
MARKETING EXCELLENCE
AWARD
A P P L I C AT I O N

2. NUMBER OF SIGN UPS:
960

3. CRITERIA
Total number of sign ups:
960
Total number of applications:
118
Ratio of sign ups to applications (TMP and EP):
TMP: 3.2 : 1 EP: 8:1
Ratio of Applications to Ra/ Selected
1.8 : 1

4. MARKETING STRATEGIES
1. E CUBED (EEE)
AIESEC SYDNEY’s 2011 aim was to create an awareness
of culture diversity on campus. The 2011 team wanted
to plan a large event drawing students to ENGAGE
EXCHANGE EMPOWER (E CUBED) with the globe
through AIESEC’s volunteer exchange opportunities
abroad.
Through dressing up in different cultural costumes we
enticed students with the chance to generate AIESEC
Global Impact.
This initiative contributed
Over 90 of the 960 signs ups.

5. E CUBED

6. MARKETING STRATEGIES
2. EP Photo Competition
As AIESEC SYDNEY’s exchange numbers increased over 2011, an initiative to
connect exchange experiences of current EPs with potential EPs. This
new initiative strives to develop the mindsets of students on campus that they
have the opportunity to make a REAL connection and a REAL change for
people who are ready for global interactions.
This initiative looks to benefit the LC of 2012.

7. MARKETING STRATEGIES
3. Awareness Forums
To create awareness of contemporary issues affecting
the globe, AIESEC SYDNEY held 2 discussion
forums for students. The forums that ran were:
• Sustainability and Business Forum
• The World Issues Forum
AIESEC Sydney ran these forums in collaboration with
the Sydney Business School. This partnership
particularly allowed AIESEC Sydney to gain
recognition among Business School students for the
opportunities it provides.

8. MARKETING STRATEGIES
4. SLAP: Second Language
Acquisition Program
AIESEC SYDNEY’s 2011 original initiative of SLAP
classes opened greater links for AIESEC
SYDNEY to interact with students on campus.
Aside from gaining TNs, it generates the LC with
the opportunity to further create recognition of
AIESEC activities to involve students in global
participation.

9. MARKETING STRATEGIES
5. ACTIV8 CON
AIESEC SYDNEY’s one day ACTIV8 Conference allowed the LC
to retain and recruit high quality members. This informative
day strengthened brand awareness internally and
externally as well as developing a stronger LC culture.