Starting with Twitter: How Social Business Happens
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Starting with Twitter: How Social Business Happens
- 1. Social Business… Starting with Twitter
- 5. How Did THAT Happen??!!
- 8. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
- 9. So Twitter… What’s the Big Deal?
- 11. Global Sensing and Signaling Network
- 15. The Message is the Influencer.
- 17. Any to Many
- 19. Only connect! - E.M. Forster
- 22. People with more connections have more options
- 24. What does it Do?
- 25. Top Reasons Consumers Follow Brands Updates on future products (#1: 38%) Stay informed about company activities Discounts and promotions Updates on upcoming sales Samples/coupons Fun/entertainment Exclusive content Learn more about the company Show others my support for the company Share ideas/provide feedback (#10: 20%) CoTweet ExactTarget 2010
- 26. “Just for PR & Marketing, Right?” Marketing Advertising PR/word of mouth Social CRM Sales Contests & offers News & trends Customer Service Brand Monitoring SEO & Traffic Promote events Create & share content Build community Earn social capital Networking
- 27. Everything Email Touches, Social Will Decentralized teams Employee support Mentoring Problem-solving Purely social Knowledge management Sourcing solutions Events backchannel Research Collaboration Innovation Recruiting Best practices Project status
- 28. Influence (was) Attract attention to yourself
- 29. Influence (is) Provide attention & value to others
- 30. How Does it Work?
- 33. SMM Survey
- 34. Listen.
- 35. Learn. Act on what you’re hearing Shine a light on others’ ideas Innovate Measure and notice what’s working Apologize when you screw up Encourage your team to explore and take risks Try new stuff. Repeat. 35
- 36. Care. Your Mother Taught You How To Tweet Dress nicely Background & avatar Introduce yourself Complete profile, link on your site Be a good conversationalist Listen. Respond. Be relevant. Be useful.
- 37. Care. Manage Customer Relationships Get involved where customers already are Build relationships and keep in touch throughout the Customer Lifecycle -- save searches, track deals, manage contacts & projects TIP: Try a Social CRM tool with many different integrations 37
- 38. Serve. Create great content Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars Cover things your prospective customer cares about and needs to know. Tool tip: Try Disqus for blog comments: encourage social sharing engage prospects organize email addresses 38
- 39. Serve. Curate great content Be a one-stop-shop for everything customers need “Do what you do best and link to the rest!” -@jeffjarvis Resist “NIH” (not invented here) don’t try to generate all the content yourself http://14t.me/curatecontent
- 40. Myths/What NOT to do.
- 41. We Need More Followers! Clickthrus? Fans? Friends? Traffic? Klout? Influentials? SOMETHINGS? Right?Don’t we? Hello?
- 42. You Need Business Objectives. Then, measure what you’re actually trying to do.
- 43. We Need Social Campaigns! not so much. Invest in Socialliteracy.
- 44. The ROI is Unproven! +
- 45. The ROI is THERE Track conversions from social media Build and track relationships and leads Track converstions with in-page analytics Retain customers and create fans Save costs - customer support, lead generation
- 46. Right tasks. Right tools.
- 47. Learn More…
- 48. Learn More…
- 49. Confused? 1000+ how-to guides http://oneforty.com/i/toolkits Add YOUR company’s story
- 50. Toolkits…
- 57. Brings order and expertise immediately
- 58. Company wide scale and collaboration55
Notes de l'éditeur
- WHY I FOUNDED ONEFORTY: Make sense of the exploding and confusing ecosystem of tools for businesses using Twitter that I was working with in my consulting.
- “Why Twitter?”STATISTICS ON INTERNET AND TWITTER USE
- Whether your conversions are getting your leads to fill out a form with an email address or make a purchase through your website, by using social media tools we have listed on oneforty to track where you customers are coming from Facebook and Twitter to take those actions you CAN track how those activities lead to salesALSO: value of retaining a customer through customer support, loyalty is ROIALSO: saved costs of calling centers vs. customer support via Twitter account
- H:Homebase to manage: Tools, People, Workflow, Training not just one single aspect of social mediaO:Kitchen analogy – recipe bookP: Everything in one placedT:Mike has done an amazing job Transition to demo