Information Ecosystem Business Models

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Notes taken to support breakout discussion of possible business models necessary to support the information ecosystem in life science R&D during the Pistoia Alliance Information Ecosystem Workshop in October 2011.

Technologie Business

PM5 – Business Models

• Nick Trigg – Constellation
• Allan Price – Selventa
• Dave Medina – HP
• Gordon Baxter – Biowisdom/Instem
• Kees van Bocheve – The Hyve
• Luke Henry - BCG
• Peter Boogard – Industrial Lab Automation
• (John Wise – Pistoia Alliance)

Business model for “new world”

• In a few respects, easy
– Offer a service that reduces costs and improves
performance
• Customer would like
– to work with a large organisation
– one invoice

• In many respects, very difficult
– Customer
• Not allows sure what can be offered
– Suppliers
• Who gets what money?
• What is the service?

Models

• Old model
– Standard licence
– Internal equipment and support costs
• Future model
– Pay per use (on-demand pricing)
– iTunes/App store model
• Truth
– Somewhere in the middle
– Hybrid (internal for super high security etc)

What can the PA do to help themselves?

• Project Charter (SS2)
– More “Low hanging fruit” Use Cases
• State clear standards
• Understanding of costs and benefits
– Real costs
– Ability for collaboration
– Shared data
• Market size/potential?

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Information Ecosystem Business Models

1. Business Models Business Models

2. PM5 – Business Models • Nick Trigg – Constellation • Allan Price – Selventa • Dave Medina – HP • Gordon Baxter – Biowisdom/Instem • Kees van Bocheve – The Hyve • Luke Henry - BCG • Peter Boogard – Industrial Lab Automation • (John Wise – Pistoia Alliance)

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4. Models • Old model – Standard licence – Internal equipment and support costs • Future model – Pay per use (on-demand pricing) – iTunes/App store model • Truth – Somewhere in the middle – Hybrid (internal for super high security etc)

5. What can the PA do to help themselves? • Project Charter (SS2) – More “Low hanging fruit” Use Cases • State clear standards • Understanding of costs and benefits – Real costs – Ability for collaboration – Shared data • Market size/potential?

Information Ecosystem Business Models

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