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Symbolic Step-By-Step Math
for 5th to 12th Grade Students

!
!
!
• Problem
• Solution
• Competition
• Team

!
www.cogeon.com
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
What we do

Symbolic math with on-the-fly suggestions how to solve a problem
combined with step-by-step solutions for the iPad and iPhone
(1) to help 5th to 12th grade students solving their math homework and
(2) to power e-textbooks, math portals and third party apps as a service.

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

2
Problem — Pain of the Customer — 5th to 12th Grade Students, Parents

School system hasn't really changed
over the last 100 years

Math is mandatory

Technological progress of
textbooks stopped in the 90s
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

No Math
!
!
No Access
to higher education

Latest ed tech ≈
Multi media + gimmicks

Math homework has to
be done step-by-step
3
Problem — How Students and Parents Address the Issue Today

Expensive auxiliary devices
CAS calculators, ...

Gigantic, cost intensive
math tutoring industry

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Complex engineering apps
Wolfram Alpha, Mathematica, ...
... in Asia even more
than in Europe

MOOCs (Video portals)

Khan Academy, Coursera, ...

Tutor based math portals
Problem — Supply and Demand of iOS Education / Math Apps
465,000,000
iOS devices sold over
the last 2.5 yeats

Teenagers
with iOS Devices
5th-12th Grade Students
with iOS Devices

132,000,000
91,000,000
55,000,000

?

1 : 516
Apps : Devices

900,000

90,000

iOS Apps

Edu Apps

5th-12th Grade Students
with Math Problems
and iOS Devices
1 : 2,750,000
Algebra Apps : Students

480
5
15
45
10
70
90
180
65

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

Math Apps

Significance, Effort
Step-by-Step Math
Algebra, Calculus
Graphs, Diagrams, ...
Geometry
Formulas
Calculators
Assessment, Exams Preparation
Pre School, 1st - 4th Grade
Solution — Value proposition making the customer’s life better
USPs

‣ On-the-fly suggestions how to solve a problem

based on Artificial Intelligence

‣ Step by Step solutions where each step is explained
by substeps and mathematical explanations and
definitions

‣ No dedicated syntax needed
!

‣ Math homework and problems are solved on-the-fly
‣ Expensive private tutoring can almost completely be
dispensed

‣ Parents can help their children with their homework
‣ Skills are tested, progress is tracked
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

6
Feedback

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

7
Solution — Demand in Forums - Problem and Solution

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Solution — Demand in Forums - Problem and Solution

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Competition — Wolfram Alpha

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Competition — Microsoft Mathematics 4.0
Microsoft Math 4.0 shows nonsense (1) 


MATH 42: Solve the equation directly or

or wrong steps (2) or doesn't show

first remodelling it meaningfully and

necessary steps (3) like reducing fractions

then solve the equation

1

2
3

From a Microsoft flyer:

Step-by-step guide for Mathematics 4.0
Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Team
Maxim Nitsche - CEO & Founder (18)

‣ 2012 Studies of mathematics at the 'Technische Universität Berlin'
‣ 2006 No 57 of ca. 50.000 in the French Kangoroo Competition
‣ 2005 - 2012 German National Chess Championships (single, team)

Raphael Nitsche - CTO & Founder (17)

‣ 2013 Studies of mathematics at the 'Technische Universität Berlin’ while still in school
‣ 2011 Winner of the 'French Overseas Schools Math Competition'
‣ 2009 No 43 of ca. 50.000 in the French Kangoroo Competition
‣ 2006 - 2012 German National Chess Championships (single, team)

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
Team
Thomas Nitsche - Advisor & Founder

‣ Mathematician, serial entrepreneur
‣ 2006 Proximic (Wellington Partners, Holtzbrinck Ventures)
‣ Contextual search technology
‣ Patents: 'Learning Heating', 'Intelligent Switch'
‣ Chess Computer Mephisto I - III, Computer Chess World Champion
Oxana Nitsche - Advisor & Founder

‣ Computer linguist
‣ 2006 Proximic

Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved

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11.11.2013 Math 42 *Der Gewinner*

  • 1. Symbolic Step-By-Step Math for 5th to 12th Grade Students ! ! ! • Problem • Solution • Competition • Team ! www.cogeon.com Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
  • 2. What we do Symbolic math with on-the-fly suggestions how to solve a problem combined with step-by-step solutions for the iPad and iPhone (1) to help 5th to 12th grade students solving their math homework and (2) to power e-textbooks, math portals and third party apps as a service. Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved 2
  • 3. Problem — Pain of the Customer — 5th to 12th Grade Students, Parents School system hasn't really changed over the last 100 years Math is mandatory Technological progress of textbooks stopped in the 90s Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved No Math ! ! No Access to higher education Latest ed tech ≈ Multi media + gimmicks Math homework has to be done step-by-step 3
  • 4. Problem — How Students and Parents Address the Issue Today Expensive auxiliary devices CAS calculators, ... Gigantic, cost intensive math tutoring industry Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved Complex engineering apps Wolfram Alpha, Mathematica, ... ... in Asia even more than in Europe MOOCs (Video portals)
 Khan Academy, Coursera, ... Tutor based math portals
  • 5. Problem — Supply and Demand of iOS Education / Math Apps 465,000,000 iOS devices sold over the last 2.5 yeats Teenagers with iOS Devices 5th-12th Grade Students with iOS Devices 132,000,000 91,000,000 55,000,000 ? 1 : 516 Apps : Devices 900,000 90,000 iOS Apps Edu Apps 5th-12th Grade Students with Math Problems and iOS Devices 1 : 2,750,000 Algebra Apps : Students 480 5 15 45 10 70 90 180 65 Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved Math Apps Significance, Effort Step-by-Step Math Algebra, Calculus Graphs, Diagrams, ... Geometry Formulas Calculators Assessment, Exams Preparation Pre School, 1st - 4th Grade
  • 6. Solution — Value proposition making the customer’s life better USPs ‣ On-the-fly suggestions how to solve a problem
 based on Artificial Intelligence ‣ Step by Step solutions where each step is explained by substeps and mathematical explanations and definitions ‣ No dedicated syntax needed ! ‣ Math homework and problems are solved on-the-fly ‣ Expensive private tutoring can almost completely be dispensed ‣ Parents can help their children with their homework ‣ Skills are tested, progress is tracked Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved 6
  • 7. Feedback Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved 7
  • 8. Solution — Demand in Forums - Problem and Solution Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
  • 9. Solution — Demand in Forums - Problem and Solution Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
  • 10. Competition — Wolfram Alpha Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
  • 11. Competition — Microsoft Mathematics 4.0 Microsoft Math 4.0 shows nonsense (1) 
 MATH 42: Solve the equation directly or or wrong steps (2) or doesn't show first remodelling it meaningfully and necessary steps (3) like reducing fractions then solve the equation 1 2 3 From a Microsoft flyer:
 Step-by-step guide for Mathematics 4.0 Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
  • 12. Team Maxim Nitsche - CEO & Founder (18) ‣ 2012 Studies of mathematics at the 'Technische Universität Berlin' ‣ 2006 No 57 of ca. 50.000 in the French Kangoroo Competition ‣ 2005 - 2012 German National Chess Championships (single, team) Raphael Nitsche - CTO & Founder (17) ‣ 2013 Studies of mathematics at the 'Technische Universität Berlin’ while still in school ‣ 2011 Winner of the 'French Overseas Schools Math Competition' ‣ 2009 No 43 of ca. 50.000 in the French Kangoroo Competition ‣ 2006 - 2012 German National Chess Championships (single, team) Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved
  • 13. Team Thomas Nitsche - Advisor & Founder ‣ Mathematician, serial entrepreneur ‣ 2006 Proximic (Wellington Partners, Holtzbrinck Ventures) ‣ Contextual search technology ‣ Patents: 'Learning Heating', 'Intelligent Switch' ‣ Chess Computer Mephisto I - III, Computer Chess World Champion Oxana Nitsche - Advisor & Founder ‣ Computer linguist ‣ 2006 Proximic Copyright © 2009 - 2013 by Cogeon • Berlin • All Rights Reserved