Ron Kubitz of the PHRA Social Media Committee put together this .ppt for people new to Twitter. This .ppt covers the basics of Twitter including setting up your account and sending your first Tweet.

1. Twitter 101 for HR Professionals By: Ron Kubitz

3. Learning the Lingo

4. Etiquette and Engagement

5. Twitter’s Most Powerful Feature – Search

8. Limited to 140 characters

9. 100+ million users

10. 200+ million “tweets” per day

11. 600 million searches per day

13. Step 2: Click on “sign up”

14. Step 3: Complete the four questions:

15. “Full Name”: This is your real name and it is searchable and visible.

16. “User Name”: This is the name people will use to follow you. Keep it short.

17. “Password”: Private and of your choosing.

18. “Email”: Is private but can also be searchable (if you allow it).

19. Step 4: Agree to the terms of service

21. The “full name” you entered upon registration

22. Can be anything you’d like it to be

23. Location:

24. Can either be dynamic or static

25. Helps to build a sense of localization and community

26. Web:

27. The primary non-Twitter destination of your choice

28. Often includes websites, blogs, LinkedIn profile, etc.

29. Bio:

30. You have 160 characters to include anything you’d like.

32. Refers to a single message

33. “Tweeted” – Can be a verb (alternate use is “Twittering”)

34. Following/Followers

35. When you “follow” someone, their tweets will appear in your timeline

36. When they “follow” you, your tweets will appear in their timeline

37. @[username]

38. This is how you communicate directly with someone on Twitter

39. It’s also how you see who’s been communicating with you

40. “I had a great time @phra!” would be seen by:

41. All my followers

42. @phra account holder

43. Anyone who searches “phra”…

46. A method of tagging a concept, theme, or event within a tweet

47. Appears as – “#[hashtag]”

48. For example, the PHRA conference hashtag was “#PHRA”

49. Each Thursday night a radio program called “#HRHappyHour” is held

50. If clicked on, triggers a Twitter search for all tweets containing that hashtag

51. Commonly used to drive community, affinity, and collaboration

52. Short URLs

53. Because every character is precious, several URL shortening services have emerged

54. Takes a very long URL and converts it into a “tiny” version

55. Some have the ability to track how many people clicked on a particular link

56. Common services include:

57. Bit.ly

59. Can use whatever criteria you prefer

62. Be real and remember to think before you tweet!

63. Attempt to stay professional at all times

64. Like email, tweets can be misinterpreted without contect.

65. Followers

66. Don’t feel obliged to follow everyone who follows you (VALUE)

67. Seek a balance in your following –to- follower ratio

68. Don’t be afraid to “unfollow” someone (for any reason)

69. Take it Offline

70. Reach out to just one person a week and request a chat

71. Locate fellow HR pros in your area

72. Attend a TweetupEtiquette: Remember – It’s about relationships

74. If someone follows you AND you follow them back

75. Send them a DM (“direct message”) and thank them for the follow

76. Avoid the temptation to subscribe to auto-DM services

77. They will see everything you tweet (so keep that in mind)

78. Retweets

79. If one of your tweets is “Rted”, try and thank those people publicly

80. Feel free to add color commentary to the RT