5 Tips for Social Media Recruiting and Retention - Florence Melton Adult Mini-School Directors Conference - Ashkelon, Israel January 2011

1. Social Media: 5 Ideas for Recruitment and RetentionFlorence Melton Adult Mini-School Directors ConferenceKelli Brown | January 2011

3. Search Engine Optimization (SEO)

4. Website Development in WordPress and Joomla!

5. Custom Facebook Tabs and Pages

6. Consulting

7. Strategy

8. Implementation

10. Now is the time… Target demographic is using social media Reluctance to join in might become a missed opportunity Educational institutes are using social as a medium for their message

11. TED: Ideas worth sharing

12. web.mit.edu

13. Hebrew U

14. Who’s using social? Most active users on Facebook tend to be women aged 35-65 Most active Twitter users are 35 or older with a slightly higher usage rate among men LinkedIn’s median age is 41 and is most popular among well-educated executives

15. A quarter million potential fans 260,400 active Facebook users in the U.S. describe themselves as: Living in a city where Florence Melton has a program 45 years of age and older Interested in either “Judaism” or “Israel” Sources: comScore and Facebook

16. Five Ideas for Recruitment and Retention Build a home base on the web Create and share unique content Encourage word-of-mouth marketing Produce short videos Foster an active learning community

17. Build a home base on the web Keep content on your own website or blog Users can subscribe via RSS or email Share links in the social networks Allows automated posting to Facebook and Twitter, among others Funnel your market back to your site Crowdsource – invite user-generated content Added benefit of search engine optimization

18. Create and share unique content Snippets from courses Guest posts from students Q&A interviews with instructors Offer regular features A series is more effective than a single post Stick to a calendar – weekly, twice a week

19. Encourage word-of-mouth marketing Prompt current students and alumni to share Build web-based corollaries to local classes Think local, act global – connect related communities Make it easy for people to share Social bookmarking icons Facebook Like button ReTweetbutton

20. Produce short videos Captures an audience like nothing else Shared more often Converts visitors – site visitors who view video are 20% more likely to perform a desired action Post both on your site/blog and on YouTube YouTube is the world’s second largest search engine behind Google – bigger than Bing and Yahoo combined

21. Video gets visitors

22. Foster an active learning community Move from classroom to the web to improve student retention Encourage discussion between different schools to broaden the learning experience Don’t wait for activity – supply community management to provoke discussion and sharing

23. Key Points for Social Success Share – successful campaignsshare more than their own content Resist the urge to “sell”: instead focus on helping people Before you post, ask why would someone read this? Comment on it? Share it? Expand your network slowly – it’s always better to add a new outlet than delete one

24. Questions? Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpress Facebook.com/pixelpointpress Twitter.com/pixelpointpress

25. Thanks and keep in touchkelli@pixelpointpress.com+972-54-225-7879Presentation available at slideshare.net/pixelpointpressPlease feel free to share!