4. CONSUMER FOCUS
(Eg. I have no idea how FedEx’s operations work)
(Eg. I have no idea how InfoUSA’s business model works)
(Eg. I have no idea how oil/mining companies use GIS data)
Ask questions over Twitter.
I’ll also pause for a short moment after each slide. Feel free to shout out a question.
Also, please Geo tag your tweets if your client supports it.
- Organizers
- Sponsors
- Venue (since the demise of Workspace)
A lot of talks in Vancouver are technical in nature or about social media.
The business implications of geolocation will drive this talk.
InfoUSA mainly provides listings for enterprises. They live in the B2B world.
The base mapping data is all owned by either NavTeq or by Tele Atlas.
1) NavTeq is owned by Nokia
2) Tele Atlas is owned by Tom Tom
Device manufacturers do not like this. Apple and RIM have to partner with competitors for their devices.
This is supposed to be a Google Street View van.
There isn’t a whole lot of disruption so far. Most of the disruption is coming from services higher up in the data stack. This is a difficult area to compete in because of the massive amounts of data that is required.
Slowly but surely, traditional web companies are building up their data though.
That’s not a pipe. It’s a picture of a pipe.
Linguists distinguish between the reality in your head and the reality out there.
The difference between the map and the location is intelligence. What you need is data about the real world.
They own the data behind features like Street View. They own data to give traffic directions.
Placebase is a startup that was acquired by Apple last year. Their technology can produce tables, charts, and reports on top of maps.
Augmented Views.
Layar Reality Browser on the left.
Real-time
It’s Wikipedia applied to listings.
Pros: Gets updated instantaneously
Cons: Not reliable quality
With traditional directory services. Biggest ad spend wins. With social networks, that is not necessarily the case. You listen to your friends more.
Flixster
That was the data. Know to the functional stack.
Skyhook Wireless
Assisted GPS only on the iPad!
Display ads are boring.
Facebook -> Zynga -> OfferPal/SuperRewards
Foursquare is NOT the Facebook of mobile.
Foursquare in NOT the Zynga of mobile.
Gowalla owes me an iPod Nano.
- Organizers
- Sponsors
- Venue (since the demise of Workspace)
