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Facebook @ OTEN


Paul King – Social Media Strategist, WSI – OTEN

Twitter: @paulduncanking
We are all social creatures


• Social Relationships: “We Can't Do Without
  Them."
Is Facebook is just a social site or
does it have educational benefits?
Social learning - Can Facebook and related tools
          improve educational outcomes?

• Conclusions:
     "Online social networking sites, such as
     Facebook, can help students become
     academically and socially integrated as well as
     improving learning outcomes”




University of Hong Kong Angela Yan Yu, Douglas Vogel and Ron Chi-Wai Kwok of City Stella Wen Tian of
the University of Science & Technology of China (Suzhou Campus) and http://www.eurekalert.org/pub_releases/2011-05/ip-
sl050911.php
Study - Educational benefits of social
            networking sites
• "What we found was that students using
  social networking sites are actually practicing
  the kinds of 21st-century skills we want them
  to develop to be successful today,“


University of Minnesota; researcher Christine Greenhow; July 10, 2008
http://www1.umn.edu/news/features/2008f/UR_191308_REGION1.html
The Human Factor: The Connection Between
          Social Networking and Learning

• “The researchers found that student
  participation in an online social network
  may, in and of itself, lead to positive learning
  outcomes that could support the goals of
  retention and engagement in a university
  setting.”

Mary Arnold; Instructional Technologist http://elearningauthor.blogspot.com/
http://www.learningsolutionsmag.com/articles/769/the-human-factor-the-connection-between-social-networking-and-
learning#.TqFexVfthwc.twitter
Benefits of Social Networking Services (SNS)

Major findings – significant benefits associated with use SNS including
• Delivering Educational Outcomes
• Facilitating Supportive Relationships
• Fosters strong sense of community and belonging
• Helps to successfully adapt to change and stressful
  events.
• Promotes internet and media literacy
•     2011 - Research Conducted by UWS, Murdoch Uni & Inspire Foundation (Cooperative
Research Centre for Young People, Technology and Wellbeing, bringing together 63 partners in an enviable mix of world class youth researchers
across 13 universities, innovative thinkers from industry and business, and mental health and youth advocates across the nongovernment and government
sector.) http://ow.ly/8Kx2n




                           YAW-CRC Research, 63 partners across 13 universities
Australian Stats
Number of Aussies on Facebook
      26 Jan 2012 - 10,703,340
• Penetration of Online Population – 62.84%
User Age Distribution for Facebook
               Australia




• Fastest Growing Group – Over 35s
OTEN Facebook Timeline
2008
• first OTEN Facebook Page (netbook with dongle) 700 fans
    –   Competition win iPod posting comment on Wall about Promotional Movie
2009
• Setup Landing Page for OTEN Page
• around 5 more pages setup for teaching areas
2010
• Set up independent Wireless
  Network
                                                      FANS
• OTEN Page 2,500 Fans                    Maritime
                                     Small Business

• 17 Teaching Section pages                    ESOL
                                                ABE
                                  Children Services
                                            Optical
                                       Horticulture
                               Community Services
                                            Science
                                             Maths
                                          Info Tech
                                   Communication
                                      Management
                           Marketing/Financial Serv
                                   Business Admin
                                             Dental
                                       Audiometry
                                  Property Services

                                          -100        0   100    200         300   400

                                          Up from last month    Total Fans
200
                                             400
                                                   600
                                                         800
                                                               1000
                                                                      1200




                                   0
                         Section
        otencommunityservices
        OTEN Children's Services
           Small Business OTEN
               OTEN Accounting
  OTEN Business Administration
         OTEN Maritime Studies
             Management OTEN
     OTEN AOD & Mental Health
   OTEN Information Technology
   Marketing / Financial Services…
                OTEN Aged Care
                                                                               Teaching sections



     OTEN Adult Basic Education
                   OTEN Optical
                   OTEN Dental
                  OTEN Science
             OTEN Architectural
          OTEN Communication
                                                                                                                      2011




                    OTEN Maths
        OTEN Building Surveying
         OTEN Property Services
                otenhorticulture
     OTEN Tourism & Hospitality
OTEN Aboriginal Student Support
              OTEN Audiometry
  OTEN Outreach Youth & Equity
                     OTEN ESOL
        OTEN Electrotechnology
        OTEN Pest Management
                                                                             • OTEN Page 5,200 LIKES & 32 Pages for




              OTEN Sterilisation
             OTEN Hydrography
     OTEN Conservation & Land…
   OTEN Building & Construction
               OTEN Languages
Resources

•Facebook Guide for Teachers (attached)
•Every Teachers must have guide to Facebook
http://edudemic.com/2011/01/every-teachers-must-have-guide-to-facebook/

•100 Ways You Should Be Using Facebook in
Your Classroom
http://www.onlinecollege.org/2009/10/20/100-ways-you-should-be-using-facebook-in-your-classroom/



Moodle site - Facebook for Educators;
http://online.wsi.tafensw.edu.au/course/view.php?id=10070
Contact

LinkedIn:   http://au.linkedin.com/in/paulduncanking
Twitter:    www.twitter.com/paulduncanking
Email:      paul.d.king@tafensw.edu.au

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Facebook @ oten

  • 1. Facebook @ OTEN Paul King – Social Media Strategist, WSI – OTEN Twitter: @paulduncanking
  • 2. We are all social creatures • Social Relationships: “We Can't Do Without Them."
  • 3. Is Facebook is just a social site or does it have educational benefits?
  • 4. Social learning - Can Facebook and related tools improve educational outcomes? • Conclusions: "Online social networking sites, such as Facebook, can help students become academically and socially integrated as well as improving learning outcomes” University of Hong Kong Angela Yan Yu, Douglas Vogel and Ron Chi-Wai Kwok of City Stella Wen Tian of the University of Science & Technology of China (Suzhou Campus) and http://www.eurekalert.org/pub_releases/2011-05/ip- sl050911.php
  • 5. Study - Educational benefits of social networking sites • "What we found was that students using social networking sites are actually practicing the kinds of 21st-century skills we want them to develop to be successful today,“ University of Minnesota; researcher Christine Greenhow; July 10, 2008 http://www1.umn.edu/news/features/2008f/UR_191308_REGION1.html
  • 6. The Human Factor: The Connection Between Social Networking and Learning • “The researchers found that student participation in an online social network may, in and of itself, lead to positive learning outcomes that could support the goals of retention and engagement in a university setting.” Mary Arnold; Instructional Technologist http://elearningauthor.blogspot.com/ http://www.learningsolutionsmag.com/articles/769/the-human-factor-the-connection-between-social-networking-and- learning#.TqFexVfthwc.twitter
  • 7. Benefits of Social Networking Services (SNS) Major findings – significant benefits associated with use SNS including • Delivering Educational Outcomes • Facilitating Supportive Relationships • Fosters strong sense of community and belonging • Helps to successfully adapt to change and stressful events. • Promotes internet and media literacy • 2011 - Research Conducted by UWS, Murdoch Uni & Inspire Foundation (Cooperative Research Centre for Young People, Technology and Wellbeing, bringing together 63 partners in an enviable mix of world class youth researchers across 13 universities, innovative thinkers from industry and business, and mental health and youth advocates across the nongovernment and government sector.) http://ow.ly/8Kx2n YAW-CRC Research, 63 partners across 13 universities
  • 9. Number of Aussies on Facebook 26 Jan 2012 - 10,703,340 • Penetration of Online Population – 62.84%
  • 10. User Age Distribution for Facebook Australia • Fastest Growing Group – Over 35s
  • 12. 2008 • first OTEN Facebook Page (netbook with dongle) 700 fans – Competition win iPod posting comment on Wall about Promotional Movie
  • 13. 2009 • Setup Landing Page for OTEN Page • around 5 more pages setup for teaching areas
  • 14. 2010 • Set up independent Wireless Network FANS • OTEN Page 2,500 Fans Maritime Small Business • 17 Teaching Section pages ESOL ABE Children Services Optical Horticulture Community Services Science Maths Info Tech Communication Management Marketing/Financial Serv Business Admin Dental Audiometry Property Services -100 0 100 200 300 400 Up from last month Total Fans
  • 15. 200 400 600 800 1000 1200 0 Section otencommunityservices OTEN Children's Services Small Business OTEN OTEN Accounting OTEN Business Administration OTEN Maritime Studies Management OTEN OTEN AOD & Mental Health OTEN Information Technology Marketing / Financial Services… OTEN Aged Care Teaching sections OTEN Adult Basic Education OTEN Optical OTEN Dental OTEN Science OTEN Architectural OTEN Communication 2011 OTEN Maths OTEN Building Surveying OTEN Property Services otenhorticulture OTEN Tourism & Hospitality OTEN Aboriginal Student Support OTEN Audiometry OTEN Outreach Youth & Equity OTEN ESOL OTEN Electrotechnology OTEN Pest Management • OTEN Page 5,200 LIKES & 32 Pages for OTEN Sterilisation OTEN Hydrography OTEN Conservation & Land… OTEN Building & Construction OTEN Languages
  • 16. Resources •Facebook Guide for Teachers (attached) •Every Teachers must have guide to Facebook http://edudemic.com/2011/01/every-teachers-must-have-guide-to-facebook/ •100 Ways You Should Be Using Facebook in Your Classroom http://www.onlinecollege.org/2009/10/20/100-ways-you-should-be-using-facebook-in-your-classroom/ Moodle site - Facebook for Educators; http://online.wsi.tafensw.edu.au/course/view.php?id=10070
  • 17. Contact LinkedIn: http://au.linkedin.com/in/paulduncanking Twitter: www.twitter.com/paulduncanking Email: paul.d.king@tafensw.edu.au