Beyond the Play Button - The future of listening
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Beyond the Play Button - The future of listening

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These are the slides for my SXSW 2014 talk

These are the slides for my SXSW 2014 talk

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Beyond the Play Button - The future of listening Presentation Transcript

  • 1. Beyond the Play Button - SXSW 2014 - #PlayButton Beyond the Play Button The future of listening Paul Lamere The Echo Nest SXSW March 11, 2013 #sxsw #PlayButton Tuesday, March 11, 14
  • 2. Beyond the Play Button - SXSW 2014 - #PlayButton The 1979 iPod Tuesday, March 11, 14
  • 3. Beyond the Play Button - SXSW 2014 - #PlayButton The 1979 iPod Tuesday, March 11, 14
  • 4. Beyond the Play Button - SXSW 2014 - #PlayButton The 1979 iPod Vinyl Cassette CD Tuesday, March 11, 14
  • 5. Beyond the Play Button - SXSW 2014 - #PlayButton The 1979 iPod Vinyl Cassette CD Tuesday, March 11, 14
  • 6. Beyond the Play Button - SXSW 2014 - #PlayButton Digital Music Milestones 2001 2003 2007 2008 1979 1995 1999 Tuesday, March 11, 14
  • 7. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 8. Beyond the Play Button - SXSW 2014 - #PlayButton All listeners are not created equal Tuesday, March 11, 14
  • 9. Beyond the Play Button - SXSW 2014 - #PlayButton Four listener types Savants Enthusiasts Casuals Indifferents Survey conducted in 2003 and again in 2006 by Emap Tuesday, March 11, 14
  • 10. Beyond the Play Button - SXSW 2014 - #PlayButton 0% 10% 20% 30% 40% Savants Engaged Casuals Indifferents Distribution of Listener Types 10% 20% 30% 40% Tuesday, March 11, 14
  • 11. Beyond the Play Button - SXSW 2014 - #PlayButton 0% 10% 20% 30% 40% Savants Engaged Casuals Indifferents Distribution of Listener Types >$1,000 $100 $10 $1 Dollars spent per year by listener type Tuesday, March 11, 14
  • 12. Beyond the Play Button - SXSW 2014 - #PlayButton 0% 10% 20% 30% 40% Savants Engaged Casuals Indifferents Distribution of Listener Types 100+ 10 1 0 Average Interactions per Listening Session Tuesday, March 11, 14
  • 13. Beyond the Play Button - SXSW 2014 - #PlayButton 0% 10% 20% 30% 40% Savants Engaged Casuals Indifferents Distribution of Listener Types 100+ 10 1 0 Average Interactions per Listening Session Tuesday, March 11, 14
  • 14. Beyond the Play Button - SXSW 2014 - #PlayButton Money to spend Musical sophistication Interaction Savant Engaged Casual Indifferent More Less 70% of listeners Lean forward Lean back Tuesday, March 11, 14
  • 15. Beyond the Play Button - SXSW 2014 - #PlayButton I like Adele What should I pick? Interfaces built for engaged music fans will challenge the casual or indifferent fan One size doesn’t fit all Tuesday, March 11, 14
  • 16. Beyond the Play Button - SXSW 2014 - #PlayButton Better than radio The challenge: to engage casual and indifferent listeners Tuesday, March 11, 14
  • 17. Beyond the Play Button - SXSW 2014 - #PlayButton Understanding the Listener Demographics Music Taste Context Tuesday, March 11, 14
  • 18. Beyond the Play Button - SXSW 2014 - #PlayButton Demographics • Gender • Age • Location How much does a listener’s demographic affect their listening? Tuesday, March 11, 14
  • 19. Beyond the Play Button - SXSW 2014 - #PlayButton Gender How does a listener’s gender affect their taste in music? Tuesday, March 11, 14
  • 20. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 21. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 22. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 23. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 24. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 25. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 26. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 27. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 28. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 29. Beyond the Play Button - SXSW 2014 - #PlayButton Gender Skewed Playlists http://static.echonest.com/contextual/gender.html Tuesday, March 11, 14
  • 30. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 31. Beyond the Play Button - SXSW 2014 - #PlayButton Top gender-skewed artists • Iron Maiden • Rage Against the Machine • Van Halen • N.W.A • Jimi Hendrix • Limp Bizkit • Wu-Tang Clan • Xzibit • The Who • Moby • Danity Kane • Cody Simpson • Hannah Montana • Emily Osment • Playa Limbo • Vanessa Hudgens • Sandoval • Miranda Lambert • Sugarland • Aly & AJ Skews Male Skews Female Tuesday, March 11, 14
  • 32. Beyond the Play Button - SXSW 2014 - #PlayButton Top genres by gender • Pop • Dance Pop • Contemporary  Hit Radio • Urban Contemporary • R&B • Hot Adult Contemporary • Latin Pop • Teen Pop • Neo soul • Latin • Pop rock • Contemporary country • Rock • Hip Hop • House • Album Rock • Rap • Pop Rap • Indie Rock • Funk Rock • Gangster Rap • Electro house • Classic rock • Nu metal Top female genres Top male genres Tuesday, March 11, 14
  • 33. Beyond the Play Button - SXSW 2014 - #PlayButton Age How does a listener’s age affect their taste in music? Tuesday, March 11, 14
  • 34. Beyond the Play Button - SXSW 2014 - #PlayButton Distribution of listeners by age Relativenumberoflisteners Year of Birth 22 y/o 32 42 52 62 Tuesday, March 11, 14
  • 35. Beyond the Play Button - SXSW 2014 - #PlayButton Age specific listening preferences • Skrillex • Emblem3 • Sage The Gemini • Selena Gomez & The Scene • Barden Bellas • Karmin • Cher Lloyd • Mac Miller • The Treblemakers • Little Mix • Hannah Montana • Ross Lynch • Zedd • Roy Orbison • James Taylor • Jackson Browne • The Everly Brothers • Neil Diamond • Willie Nelson • The Doors • Tony Bennett • Cat Stevens • Bee Gees • Rod Stewart • Nat King Cole • Joni Mitchell 13-year-old 64-year-old Tuesday, March 11, 14
  • 36. Beyond the Play Button - SXSW 2014 - #PlayButton Age specific listening preferences 13-year-old 64-year-old Tuesday, March 11, 14
  • 37. Beyond the Play Button - SXSW 2014 - #PlayButton Location How does where a listener’s lives affect their taste in music? Tuesday, March 11, 14
  • 38. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 39. Beyond the Play Button - SXSW 2014 - #PlayButton Regional listening preferences Tuesday, March 11, 14
  • 40. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 41. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 42. Beyond the Play Button - SXSW 2014 - #PlayButton Regional listening preferences Tuesday, March 11, 14
  • 43. Beyond the Play Button - SXSW 2014 - #PlayButton Regional listening preferences Tuesday, March 11, 14
  • 44. Beyond the Play Button - SXSW 2014 - #PlayButton Listener’s Music Taste Tuesday, March 11, 14
  • 45. Beyond the Play Button - SXSW 2014 - #PlayButton Listener’s Music Taste Tuesday, March 11, 14
  • 46. Beyond the Play Button - SXSW 2014 - #PlayButton Context Tuesday, March 11, 14
  • 47. Beyond the Play Button - SXSW 2014 - #PlayButton Context Tuesday, March 11, 14
  • 48. Beyond the Play Button - SXSW 2014 - #PlayButton Automatically building contextual playlists Tuesday, March 11, 14
  • 49. Beyond the Play Button - SXSW 2014 - #PlayButton Automatically building contextual playlists Tuesday, March 11, 14
  • 50. Beyond the Play Button - SXSW 2014 - #PlayButton Automatically building contextual playlists Tuesday, March 11, 14
  • 51. Beyond the Play Button - SXSW 2014 - #PlayButton Automatically building contextual playlists Tuesday, March 11, 14
  • 52. Beyond the Play Button - SXSW 2014 - #PlayButton Automatically Inferring Context From Activity Personalized Implicit Contextual Tuesday, March 11, 14
  • 53. Beyond the Play Button - SXSW 2014 - #PlayButton The most boring data Next gen devices Tuesday, March 11, 14
  • 54. Beyond the Play Button - SXSW 2014 - #PlayButton Zero UI devices Tuesday, March 11, 14
  • 55. Beyond the Play Button - SXSW 2014 - #PlayButton Zero UI devices Tuesday, March 11, 14
  • 56. Beyond the Play Button - SXSW 2014 - #PlayButton The most boring data Tuesday, March 11, 14
  • 57. Beyond the Play Button - SXSW 2014 - #PlayButton The most boring data Tuesday, March 11, 14
  • 58. Beyond the Play Button - SXSW 2014 - #PlayButton Lean Forward Listener Experience Discovery Interaction Tuesday, March 11, 14
  • 59. Beyond the Play Button - SXSW 2014 - #PlayButton Money to spend Musical sophistication Interaction Savant Engaged Casual Indifferent More Less Tuesday, March 11, 14
  • 60. Beyond the Play Button - SXSW 2014 - #PlayButton Money to spend Musical sophistication Interaction Savant Engaged Casual Indifferent More Less Tuesday, March 11, 14
  • 61. Beyond the Play Button - SXSW 2014 - #PlayButton Enhancing the listening experience http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html Tuesday, March 11, 14
  • 62. Beyond the Play Button - SXSW 2014 - #PlayButton http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html Tuesday, March 11, 14
  • 63. Beyond the Play Button - SXSW 2014 - #PlayButton Tinie Tempah Rap Demonstration Created by British agency We Make Awesome Sh. Tuesday, March 11, 14
  • 64. Beyond the Play Button - SXSW 2014 - #PlayButton Tinie Tempah Rap Demonstration Tuesday, March 11, 14
  • 65. Beyond the Play Button - SXSW 2014 - #PlayButton Attention Deficit Radio Tuesday, March 11, 14
  • 66. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 67. Beyond the Play Button - SXSW 2014 - #PlayButton Music discovery for the more active listener Tuesday, March 11, 14
  • 68. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 69. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 70. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 71. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 72. Beyond the Play Button - SXSW 2014 - #PlayButton Music discovery as path finding http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html Tuesday, March 11, 14
  • 73. Beyond the Play Button - SXSW 2014 - #PlayButton Music discovery as path finding http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html Tuesday, March 11, 14
  • 74. Beyond the Play Button - SXSW 2014 - #PlayButton There must be five ways to get from Miley Cyrus to Cannibal Corpse Tuesday, March 11, 14
  • 75. Beyond the Play Button - SXSW 2014 - #PlayButton Six Degrees of Black Sabbath Path finding through the artist collaboration space Tuesday, March 11, 14
  • 76. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 77. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 78. Beyond the Play Button - SXSW 2014 - #PlayButton Boil the Frog Path finding through the artist similarity space Tuesday, March 11, 14
  • 79. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 80. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 81. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 82. Beyond the Play Button - SXSW 2014 - #PlayButton Going Under Cover Path finding through the cover song space Tuesday, March 11, 14
  • 83. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 84. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 85. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 86. Beyond the Play Button - SXSW 2014 - #PlayButton Roadtrip Mixtape Path finding through the physical space Tuesday, March 11, 14
  • 87. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 88. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 89. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 90. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 91. Beyond the Play Button - SXSW 2014 - #PlayButton 3D Music Maze Path finding through a virtual game space Tuesday, March 11, 14
  • 92. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 93. Interactive listening Tuesday, March 11, 14
  • 94. The Bonhamizer Some songs just need a little bit of Bonzo f.u.n. bonhamizer.com Tuesday, March 11, 14
  • 95. The Bonhamizer Some songs just need a little bit of Bonzo f.u.n. + John Bonham bonhamizer.com Tuesday, March 11, 14
  • 96. The Bonhamizer Some songs just need a little bit of Bonzo f.u.n. + John Bonham improved! = bonhamizer.com Tuesday, March 11, 14
  • 97. The Bonhamizer Some songs just need a little bit of Bonzo f.u.n. + John Bonham improved! = bonhamizer.com Tuesday, March 11, 14
  • 98. Beyond the Play Button - SXSW 2014 - #PlayButton The Infinite Jukebox For when your favorite song isn’t long enough Tuesday, March 11, 14
  • 99. Tuesday, March 11, 14
  • 100. Beyond the Play Button - SXSW 2014 - #PlayButton Visualizing the structure of pop music Tuesday, March 11, 14
  • 101. Beyond the Play Button - SXSW 2014 - #PlayButton Tik Tok by Ke$ha Tuesday, March 11, 14
  • 102. Beyond the Play Button - SXSW 2014 - #PlayButton Paparazzi by Lady Gaga Tuesday, March 11, 14
  • 103. Beyond the Play Button - SXSW 2014 - #PlayButton Baby by Justin Bieber Tuesday, March 11, 14
  • 104. Beyond the Play Button - SXSW 2014 - #PlayButton Fearless by Taylor Swift Tuesday, March 11, 14
  • 105. Beyond the Play Button - SXSW 2014 - #PlayButton Stairway to Heaven by Led Zeppelin Tuesday, March 11, 14
  • 106. Beyond the Play Button - SXSW 2014 - #PlayButton Raise your weapon by Deadmau5 Tuesday, March 11, 14
  • 107. Beyond the Play Button - SXSW 2014 - #PlayButton Take Five by Dave Brubeck Tuesday, March 11, 14
  • 108. Beyond the Play Button - SXSW 2014 - #PlayButton Green Grass and High Tides by The Outlaws Tuesday, March 11, 14
  • 109. Beyond the Play Button - SXSW 2014 - #PlayButton Roundabout byYes Tuesday, March 11, 14
  • 110. Beyond the Play Button - SXSW 2014 - #PlayButton Cello Suite No.1,Yo-Yo Ma Tuesday, March 11, 14
  • 111. Beyond the Play Button - SXSW 2014 - #PlayButton 4’33 by John Cage (Live performance) Tuesday, March 11, 14
  • 112. Beyond the Play Button - SXSW 2014 - #PlayButton Tuesday, March 11, 14
  • 113. Beyond the Play Button - SXSW 2014 - #PlayButton Nyan Cat Tuesday, March 11, 14
  • 114. Beyond the Play Button - SXSW 2014 - #PlayButton Girl Talk in a Box Tuesday, March 11, 14
  • 115. Beyond the Play Button - SXSW 2014 - #PlayButton I’ve got 30 million songs in my pocket. Now what? The future of music listening: Engage the indifferents Empower the the music fan Tuesday, March 11, 14
  • 116. Beyond the Play Button - SXSW 2014 - #PlayButton Beyond the Play Button Paul Lamere @plamere The Echo Nest // Spotify SXSW March 11, 2013 #sxsw #PlayButton Links to slides, demos and supporting data can be found at: musicmachinery.com Tuesday, March 11, 14