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Beginning Search Engine Optimization
- 1. BEGINNING SEARCH ENGINE OPTIMIZATION by Ray Villalobos
- 2. THE BASICS OF SEO
- 3. THE BASICS OF SEO • Optimizing for Google
- 4. THE BASICS OF SEO • Optimizing for Google • Promoting on multiple Social Media
- 5. THE BASICS OF SEO • Optimizing for Google • Promoting on multiple Social Media • SEO is lots of little things
- 6. TYPES OF SEO
- 7. TYPES OF SEO • Types of Search Results:
- 8. TYPES OF SEO • Types of Search Results: • Organic (naturally show up in results) vs Paid
- 9. TYPES OF SEO • Types of Search Results: • Organic (naturally show up in results) vs Paid • External (What you can do outside of your Page)
- 10. TYPES OF SEO • Types of Search Results: • Organic (naturally show up in results) vs Paid • External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank
- 11. TYPES OF SEO • Types of Search Results: • Organic (naturally show up in results) vs Paid • External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank • Internal (In Page)
- 12. TYPES OF SEO • Types of Search Results: • Organic (naturally show up in results) vs Paid • External (What you can do outside of your Page) • Get your page linked in sites with a high PageRank • Internal (In Page) • Making your pages more search friendly
- 13. MOST IMPORTANT
- 14. MOST IMPORTANT • Quality Content
- 15. MOST IMPORTANT • Quality Content • Post Unique and Fresh content regularly
- 16. MOST IMPORTANT • Quality Content • Post Unique and Fresh content regularly • Use your social networks
- 17. MOST IMPORTANT • Quality Content • Post Unique and Fresh content regularly • Use your social networks • Quality/Keyword Driven Text
- 18. WHAT PEOPLE WANT
- 19. WHAT PEOPLE WANT • Information
- 20. WHAT PEOPLE WANT • Information • Socialize
- 21. WHAT PEOPLE WANT • Information • Buy Something • Socialize
- 22. WHAT PEOPLE WANT • Information • Buy Something • Socialize • They're Bored
- 24. WHAT GOOGLE WANTS • To be accurate
- 25. WHAT GOOGLE WANTS • To be accurate • To make money
- 26. WHAT GOOGLE WANTS • To be accurate • To make money • Paid Search 90% revenue
- 28. KNOW YOUR COMPETITON • See what they're doing
- 29. KNOW YOUR COMPETITON • See what they're doing • Copy, repeat
- 30. KNOW YOUR COMPETITON • See what they're doing • Copy, repeat • Look for their PageRank rating
- 32. GOOGLE'S KEYWORD TOOL • Part of AdWords
- 33. GOOGLE'S KEYWORD TOOL • Part of AdWords • Helps you optimize for keywords
- 34. GOOGLE'S KEYWORD TOOL • Part of AdWords • Helps you optimize for keywords • Shows how people are searching
- 35. GOOGLE'S KEYWORD TOOL • Part of AdWords • Helps you optimize for keywords • Shows how people are searching • Keyword phrases are more important
- 36. COMPETITIVENESS
- 37. COMPETITIVENESS • Global Search Volume
- 38. COMPETITIVENESS • Global Search Volume • Doan allintitle:"keyword phrase" for each phrase
- 39. COMPETITIVENESS • Global Search Volume • Doan allintitle:"keyword phrase" for each phrase • Under 1,000 non- competitive, 1-3000 fairly competitive, 3-5000 Competitive, more than 10K
- 41. OFF PAGE TECHNIQUES • Look for quality inbound Iinks
- 42. OFF PAGE TECHNIQUES • Look for quality inbound Iinks • Don't be one of a gazillion links on a page
- 43. OFF PAGE TECHNIQUES • Look for quality inbound Iinks • Don't be one of a gazillion links on a page • Links from high PageRank sites are better
- 44. OFF PAGE TECHNIQUES • Look for quality inbound Iinks • Don't be one of a gazillion links on a page • Links from high PageRank sites are better • Links in body text are better than just as lists of links
- 45. OFF PAGE TECHNIQUES • Look for quality inbound Iinks • Don't be one of a gazillion links on a page • Links from high PageRank sites are better • Links in body text are better than just as lists of links • Links from relevant pages better
- 47. OFF PAGE TECHNIQUES • Links surrounded by relevant text are better
- 48. OFF PAGE TECHNIQUES • Links surrounded by relevant text are better • Anchor text is critical (<a> tags)
- 49. OFF PAGE TECHNIQUES • Links surrounded by relevant text are better • Anchor text is critical (<a> tags) • Don’t have all of your inbound links coming to your homepage
- 50. OFF PAGE TECHNIQUES • Links surrounded by relevant text are better • Anchor text is critical (<a> tags) • Don’t have all of your inbound links coming to your homepage • Commenting on sites...although usually not tracked by Google, can be useful to bring audience to your site.
- 52. PAGE TITLES & DESCRIPTIONS
- 53. PAGE TITLES & DESCRIPTIONS • Your page titles should be:
- 54. PAGE TITLES & DESCRIPTIONS • Your page titles should be: • Unique
- 55. PAGE TITLES & DESCRIPTIONS • Your page titles should be: • Unique • Descriptive
- 56. PAGE TITLES & DESCRIPTIONS • Your page titles should be: • Unique • Descriptive • Keyword-driven
- 57. PAGE TITLES & DESCRIPTIONS • Your page titles should be: • Unique • Descriptive • Keyword-driven • TheDescription Meta Tag although not useful for ranking is what Google with use in search results if present
- 58. URLS
- 59. URLS • Easy To Read
- 60. URLS • Easy To Read • http://planetoftheweb.com?id=454
- 61. URLS • Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html
- 62. URLS • Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html • It’s better if URLs have Key words in them
- 63. URLS • Easy To Read • http://planetoftheweb.com?id=454 • http://planetoftheweb.com/SEOpractices.html • It’s better if URLs have Key words in them • Follow a good directory structure with folders that have keywords.
- 64. HEADING TAGS
- 65. HEADING TAGS • Pretend you're writing an outline
- 66. HEADING TAGS • Pretend you're writing an outline • Define the structure of your document
- 67. HEADING TAGS • Pretend you're writing an outline • Define the structure of your document • Use Headings Sparingly
- 68. HEADING TAGS • Pretend you're writing an outline • Define the structure of your document • Use Headings Sparingly • Insert Keywords in your Headings
- 69. IMAGES
- 70. IMAGES • Don't use for navigation
- 71. IMAGES • Don't use for navigation • Use short, descriptive
- 72. IMAGES • Don't use for navigation • Use short, descriptive • Use ALT on Image links
- 74. PROMOTING WEBSITE • Blog and Twitter about new content
- 75. PROMOTING WEBSITE • Blog and Twitter about new content • Offline Promotion (urls on bc, QR Codes)
- 76. PROMOTING WEBSITE • Blog and Twitter about new content • Offline Promotion (urls on bc, QR Codes) • Social Media Sites
- 77. PROMOTING WEBSITE • Blog and Twitter about new content • Offline Promotion (urls on bc, QR Codes) • Social Media Sites • Use Google Places (http://google.com/ places)
- 78. WEBMASTER TOOLS
- 79. WEBMASTER TOOLS • Google Website Optimizer (google.com/ websiteoptimizer)
- 80. WEBMASTER TOOLS • Google Website Optimizer (google.com/ websiteoptimizer) • Search Queries
- 81. WEBMASTER TOOLS • Google Website Optimizer (google.com/ websiteoptimizer) • Search Queries • Keywords, etc
- 82. THE END
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