2. 2
Dr. Angel Diaz, IBM
VP, IBM Standards & Cloud Labs
Building opportunity with an open cloud
architecture
3. 3
IBM is proud to be a member of the thriving Cloud Foundry
community
732 Developers contributed
code over the past 12 months
Over lines of
code from nearly
commits.
560,000
26,900
Monthly commits consistently above
throughout 2013
1,100
This Cloud Foundry Platform
Conference is the 1st
of an
ongoing twice-
annual event to bring the
community together and plan to
keep Cloud Foundry on track
Deployment of 120 vCPUs
320GB
8TB
RAM &
of highly reliable
shared storage
to begin running a Cloud Foundry
platform on OpenStack IaaS.
4. 4
The challenge: Innovate while managing rapid change
200 Billion
Smarter
Physical Assets
Physical assets with IT
intelligence
1.2 Billion
Boundless
Infrastructures
Consumers will
have SmartPhones
67%
Unpredictable
Data Flows
of IT traffic will be
Cloud-based
60,000
Expanding risk
& cost
Cyber attacks every
day
Cloud computing provides the foundation to effectively
manage hybrid technologies
5. 5
Coupled with cultural change, cloud-powered innovation
transforms challenges into opportunities
3. A dynamic
cloud
strategy
2. Analytics
everywhere
1. Restless
reinvention
Powered by Cloud
Social Mobile Big Data
110010101010
101010010101
011001010101
010101010101
7. 7
IBM embraces & invests in open source to foster innovation
Cloud
Computinge-Business
Service Oriented
Architecture
Open Cloud
Architecture
Social
Business
Mobile
Computing
8. 8
Cultural change is especially important to adoption of PaaS
Data management
integration & analysis
Integrate existing &
future
Leverage human
expertise
Standardized &
repeatable
Portability
Integrated & optimized
Efficiency
Resiliency
Simplified & automated
Availability
27%
26%
29%
24%
27%
20%
37%
35%
35%
41%
52%
47%
45%
41%
43%
35%
51%
49%
46%
46%
Benefits of PaaS
PioneersRest of respondents
(Experimenters + Preparers + Observers)
Advanced
Fundamental
Experimenters
33%
Experimenters
33%
Observers
39%
Observers
39%
Pioneers
16%
Pioneers
16%
Preparers
12%
Preparers
12%
PaaS
adoption
Understand the strategic relevance of PaaS
Innovating with PaaS: where firms are at
*Source: Exploring the frontiers of cloud computing: Insights from Platform-as-a-Service pioneers. IBM Center for Applied Insights. October 2012.
11. 11
Analytics, coupled with systems of interaction, empower business
with context
SurvivorSurvivorSoldierSoldier
The power of context
StyleStyle
Time and LocationTime and Location Social and BehaviorSocial and Behavior Multi-channelMulti-channel
12. 12
Analytics provide an extended transaction scope
- 2 hours- 2 days FLIGHTFLIGHT + 2 days+ 2 hours
CheckingChecking
reservationreservation
CheckingChecking
in at gatein at gate
CheckingChecking
arrival timearrival time
ArrangingArranging
Car serviceCar service
PurchasingPurchasing
new clothesnew clothes
Time and LocationTime and Location
Airline example based on user time
13. 13
Empowered context increases the value of offerings
Customer location, closest cab, nearbyCustomer location, closest cab, nearby
friends heading to same destinationfriends heading to same destination
Connect cab to customer, enable cabConnect cab to customer, enable cab
payment through Apppayment through App
PerceivePerceive
ActAct
Customer loads AppCustomer loads App
Customer profile, favorite cab, favoriteCustomer profile, favorite cab, favorite
destinations are gathereddestinations are gathered
DetectDetect
EnrichEnrich
14. 14
PaaS allows developers to focus on continuous innovation
Continuous Delivery
Continuous Customer Feedback and Optimization
Collaborative
Development
Continuous
Testing
Continuous Business Planning
Continuous Innovation, Feedback and Improvements
Operations/ProductionDevelopment/TestCustomers Business Owners
Continuous
Monitoring
Continuous
Release & Deployment
TOSCA
Open Services for
Lifecycle Collaboration
20. 20
Continuous Business Value Fabric emerging for developers to
shorten time to value for LoB solutions
Workload definition, Optimization, & OrchestrationWorkload definition, Optimization, & Orchestration
Software
Defined
Environment
Software
Defined
Environment
Software Defined Compute Software Defined Storage
Software Defined
Networking
Resource Abstraction & Optimization
datastore mobile devopsmiddleware Services
Traditional
Workloads
Traditional
Workloads
Services & Composition Patterns
API & Integration
Services
Traditional
Workloads
security
Hardware
Cloud
Operating
Environment
TOSCA
Value
Fast, automated composition of services
Differentiated service plans
Repeatable patterns-of-expertise
Fast, automated composition of services
Differentiated service plans
Repeatable patterns-of-expertise
Capability
Open ecosystem of composable services
Optimized workload deployment
Integration with systems of record
Open ecosystem of composable services
Optimized workload deployment
Integration with systems of record
21. 21
Accelerating open cloud innovation with Cloud Foundry
The Register: IBM pours WebSphere tech into Cloud Foundry cauldron
July 24, 2013 - http://www.theregister.co.uk/2013/07/24/ibm_pivotal_cloud_foundry/
“IBM is one of the few tech companies that has any experience adapting to massive technological transitions, and when Big Blue combines Cloud
Foundry with OpenStack… we think we can discern a strategy that will see IBM… develop products [for] the new wave of cloud technologies.”
Hardwar
e
CloudOE
PundIT Weekly Review: Cloud Foundry and the Rising Tide
Aug 13, 2013 - http://www.slideshare.net/emcacademics/cloud-foundry-and-the-rising-tide
“…momentum around Cloud Foundry continues to accelerate and grow. In just the past few weeks, two more major players have signed on
to support the technology and community—IBM and Savvis—both of which are important but in distinctly different ways…. both IBM and
Savvis are joining the newly-formed Cloud Foundry Advisory Committee with Pivotal which will collaborate on further development of the
platform and work to- wards establishing an open governance model. That is likely to help validate PaaS as a solution category for
enterprises and SPs to consider…. In other words, Cloud Foundry is anything but a one trick pony today and, over time, we expect it will
find ever wider applications and success.”
22. 22
Fostering the Cloud Foundry community
Build a vibrant open source community to develop a platform for cloud
app development, deployment & scaling -- the next wave in the open
cloud
Apply IBM experience in supporting & validating open source
technologies & communities (Linux, Eclipse, Apache & more
recently OpenStack) & the development of cloud apps
Grow a community & ecosystem of ISVs built around a platform
for developing, deploying & scaling cloud-centric applications
Building
Cloud
Foundry
technology
23. 23
Open governance is a catalyst for accelerating the Cloud Foundry
ecosystem
Open development model
goals
Principle: Governance by contribution
• Balances inclusiveness of decision making processes with overall
project velocity
• Active committers have the most day-to-day influence
• Representation in governing body as a function of active contribution
levels
Information
Exchange &
contributions
Community
Branding
Guidelines
Public issue
trackers
& bug
reports
Community
Contribution
Guidelines
Community home
cloudfoundry.orgCommunity
Advisory
Board
Community
ownership of
Cloud Foundry
assets
Extending
governance by
contribution
24. 24
An open cloud architecture is emerging
External
Ecosystem
External
Ecosystem
Marketplace App
APIAPI
services
APIAPI
analytics
APIAPI
commerce
APIAPI
collaboration location
APIAPI
data
APIAPIAPIAPI
datastore mobile devopsmiddleware Services
Traditional
Workloads
Services & Composition Patterns
API & Integration
Services
Workload definition, Optimization, & Orchestration
Software Defined
Compute
Software Defined
Storage
Software Defined
Networking
Resource Abstraction & Optimization
security
Solutions
APIAPI
Hardware
25. 25
Walking the talk: a peek inside IBM’s own private cloud
1 Petabyte of
Big Data
$
Finance Marketing HR
used by
50
Business Intelligence
installations consolidated
into one cloud
500
Big Data sources < 5
Standardized Business
Intelligence tool
installations
RESULTSRESULTS
Better Big Data = Better resultsBetter Big Data = Better results
Overall IBM benefitsOverall IBM benefits
More customers
32%
More direct interactions with
first-time IBM customers
More feedback
127%
More customer responses
with fewer campaigns
$25 Million
over 5 years saved with
IBM’s analytics cloud
45,000
IBM sellers now access
IBM’s analytics cloud daily
70%
More IBMers now use IBM’s
analytics cloud, supported by
500 analytics applications
27. 27
Announcing Today: BlueMix & WebSphere Liberty is freely
available for developers and open source!
The Buildpack for IBM WebSphere Liberty is freely available for developers
WebSphere Liberty is IBM’s premiere, lightweight container for Java applications
Designed for the cloud to maximum performance, security, and scale
More than a servlet container – as much Java EE Web Profile as your application needs
Composable runtime for easy addition/removal of features including popular open source
Enhanced performance via the IBM Java SDK
Integrated with eclipse tools for rapid development and test
Production extensions for elastic caching, analytics and, advanced programming models
WebSphere Liberty Buildpack
Contributed to open source Cloud
Foundry community
Visit our developer community at
http://wasdev.net
What is IBM BlueMix?
IBM BlueMix leverages Cloud Foundry to enable developers
to rapidly build, deploy, and manage their cloud applications,
while tapping a growing ecosystem of available services and
runtime frameworks
How Does it Work?
IBM will provide services and runtimes into the ecosystem
based on their extensive software portfolio
Want to get started today on BlueMix?
•Contact jStart: jStart@us.ibm.com
•Or visit us at: http://ibm.com/bluemix
Want to collaborate on Cloud Foundry?
•Contact: Todd Moore (tmmoore@us.ibm.com)
•Contact: Chris Ferris (chrisfer@us.ibm.com)
44. 44
Supercharge your application cycle with Cloud Foundry
cloudfoundry.com
Learn more about
innovating with Cloud
Foundry & how to get
involved
ibm.co/16U7euv
IBM's open cloud
architecture
Learn about IBM’s
Open Cloud
Architecture and how it
accelerates business
ibm.com/bluemix
Preview IBM’s
innovative development
platform, built on Cloud
Foundry: BlueMix
openstack.org
Discover how
OpenStack can
transform business
infrastructure
bit.ly/18HaDJ8
Get started with Cloud
Foundry on Pivotal’s
public cloud
ibm.co/1fFV7kI
Update on the growing
strength of the Cloud
Foundry community
Cloud Foundry
community ‘strong &
getting even stronger’
We are hiring engineers, evangelists, and rocket scientists.
Call me maybe – aldiaz@us.ibm.com
Restless reinvention: Keep in mind it’s not the technology alone, it’s about a company culture ready to innovate with cloud. Analytics everywhere: Ensure your cloud strategy is also the ultimate analytics strategy A dynamic cloud strategy: Strategically mix open cloud technologies to deliver the business outcome
