Ponencia realizada por Richard Veal de NEW MIND, sobre el caso de Éxito de la ciudad de Bath ( UK). Ponencia realizada el 20 de Enero de 2011 durante el evento OMTTech, presentación oficial de www.platma.org
18. How is this achieved?
Alignment of stock available vs that searched for
Acquisition of inventory of the right type and price
Target traffic for accommodation bookings
Affiliate booking pages on key city gateways and events
19. Web Log Analysis
Accommodation Search Log Analysis
Link to Example Report