The Art and Science of Social Fundraising

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Leveraging Storytelling and Social Media to Connect with Donors Presentation for roundtable session at 2013 Texas School Public Relations Association conference.

Technologie

http://www.nuttytimes.com/everyone-has-a-story-to-tell/!

Leveraging
Storytelling
and
Social
Media
to
Connect
with
Donors

Tying traditional strategy and new tools together

¡  The
Art
of
Fundraising
through
Storytelling

¡  The
Science
of
Social
Fundraising

¡  Online
Tools
that
Help
You
Better
Connect
with
Donors

http://www.ﬂickr.com/photos/kristofclaes/5022611195/sizes/l/in/photostream/!

http://dianamurdock.wordpress.com/tag/hugging/

http://www.ﬂickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

¡  The
internet
is
a

connection
machine

¡  Social
media
is
a

natural
progression

¡  Gives
ordinary

people
a
voice
to

express
themselves

and
tell
their
story
http://www.ﬂickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

http://www.ﬂickr.com/photos/49503019876@N01/1659321885/#

I care about I care about
this important you so I’ll help!
cause!

Your
Your
Friend,
Family,

Nonproﬁt
Supporter
Colleague

When
asked
by
friends
or
family
vs.
nonproﬁt:

10x

52%

higher
response
rate
larger
donations

Source: 2012 Online Giving Study by Network For Good

Art
tells
a

story

ies

stor
What
st
hat ories

W
see? will
you
wi ll
you
tell?

¡  Student
Clubs

¡  PTA/PTO

¡  Classrooms

¡  Budget
shortfalls
in

schools

¡  Creative
projects
that

need
funding

¡  After-‐school

enrichment
programs

¡  And
much
more…

Cultural
Diversity

Recycling/
Environment
Anti-Bullying

Self-
Portrait
Endangered Species

My
Friendship
Heroes

¡  Engage
your
students

to
share
their
story

and
passion

¡  Use
technology
and

social
media
to
help

you
do
more
with
less

¡  Make
the
connection,

discover
what
inspires

donors

http://www.ﬂickr.com/photos/73645804@N00/4759535970/

Questions?
Ideas?
Suggestions?
Let’s
Discuss!

Taline
Levonian
–
Artsy
Good

Facebook/artsygood
www.artsygood.com
Twitter: @artsygood
taline@artsygood.com
LinkedIn: Artsy Good

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The Art and Science of Social Fundraising

1. http://www.nuttytimes.com/everyone-has-a-story-to-tell/! Leveraging Storytelling and Social Media to Connect with Donors

2. Tying traditional strategy and new tools together ¡  The Art of Fundraising through Storytelling ¡  The Science of Social Fundraising ¡  Online Tools that Help You Better Connect with Donors http://www.ﬂickr.com/photos/kristofclaes/5022611195/sizes/l/in/photostream/!

3. http://dianamurdock.wordpress.com/tag/hugging/

5. http://www.ﬂickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

6. ¡  The internet is a connection machine ¡  Social media is a natural progression ¡  Gives ordinary people a voice to express themselves and tell their story http://www.ﬂickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

8. http://www.ﬂickr.com/photos/49503019876@N01/1659321885/#

9. http://www.ﬂickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

10. I care about I care about this important you so I’ll help! cause! Your Your Friend, Family, Nonproﬁt Supporter Colleague

11. When asked by friends or family vs. nonproﬁt: 10x 52% higher response rate larger donations Source: 2012 Online Giving Study by Network For Good

12.

13. Art tells a story ies stor What st hat ories W see? will you wi ll you tell?

14.

15.

16.

17. ¡  Student Clubs ¡  PTA/PTO ¡  Classrooms ¡  Budget shortfalls in schools ¡  Creative projects that need funding ¡  After-‐school enrichment programs ¡  And much more…

18. Cultural Diversity Recycling/ Environment Anti-Bullying Self- Portrait Endangered Species My Friendship Heroes

19. ¡  Engage your students to share their story and passion ¡  Use technology and social media to help you do more with less ¡  Make the connection, discover what inspires donors http://www.ﬂickr.com/photos/73645804@N00/4759535970/

20. Questions? Ideas? Suggestions? Let’s Discuss!

21. Taline Levonian – Artsy Good Facebook/artsygood www.artsygood.com Twitter: @artsygood taline@artsygood.com LinkedIn: Artsy Good