Short description of the business of Bizplay (www.bizplay.com)

1. The need
• Flat screen TV's are common nowadays. As a
result more and more small businesses are
considering using these in their business location
too to reach their customers in a richer and more
dynamic way

2. The problem
• Traditionally these businesses would get their solution
from a “digital signage” supplier, which involves
getting professional screens + computer + software +
full service contract at a fairly high and in-transparent
price
• In the current marketplace many price-conscious
business owners rather go out and buy a flat panel TV
on sale, than opt for a professional solution
• But most business owners don’t have the technical
skills to connect and configure a computer, install
software and maintain it all

3. The context
• More and more TV screens come with embedded
internet browsers
• Even small business owners have become
comfortable using the internet

4. The solution
• A website where you can create and manage
content you like to put up on a TV screen in a very
simple way
• A website address to navigate to with the internet
browser (embedded in your TV) to start playing
the content you created

5. The benefits
• Integration with social media like Twitter and
Foursquare allows businesses to actively engage in
house customers that are using social media on their
mobile device
• Integration with online services like
YouTube, Vimeo, etc. enrich the viewing experience
• Minimal technical skills needed
• It’s all HTML + Javascript, so content can even be
managed real-time on an iPhone or iPad (e.g. from
behind the counter)
• Very affordable and transparent pricing

6. The goal
is going to be the best way to get the latest
and greatest from web and mobile innovations
available on TV screens in your
store, bar, restaurant, office, gym or whatever
business location you can think of