This presentation is an overview of the 2nd Screen Market. It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television

2. General Worldwide Key figures
All figures youcanfind in the followingslides have been agregatedfrom multiple
sources. In order to befair and help you to betterunderstandthemwe have added all
our sources and their date of publication.

3. Screens&ConnectedDevices
alreadyinvadedourhouseholds
(Souce Ipsos Sept 2011
5,2
(Souce Ipsos Sept 2011

4. Entering the Post-PCera
Source Nielsen 2011
Source Nielsen 2011

6. Consumer Insights &Behaviour
With a focus and France
All figures youcanfind in the followingslides have been agregatedfrom multiple
sources. In order to befair and help you to betterunderstandthemwe have added all
our sources and their date of publication.

7. Smartphone / Tablets
Compared Profiles !
+75k$ / household
63%
48% 25% 11% 8% 2%
16% 11%
30/75k$ / household -30 k$ / household
+75k€ / household
University 71%
59%
Higherprofessionaled
uction
16%
23% 18%
30/75k$ / household-30 k$ / household Senior
8%
secondaryeduction
General
secondaryeduction
3%
Lowereduction 2%
Sanoma media sept 2011

8. Preferences of use of yourdevicesregardingyour location ?
34%
12%
95% 24%
45%
52% 68%
63%
71%
49% -%
8%
44%
59% 25%

9. iPad a successfulpersonal
experience for a shareddevice!
81% 2%
17%
67
%
79%
17% 4%
61% 87% 50% 27%

10. Where do you use the iPad ?
General context of use
92% 85%
100% 67% 70%
66%
80%
When do you use the
80% 67% iPad ?
33%
27% 29%
24% 27%
6%

11. 2011 Focus On The French Market
46%54%
Daily time
spentusingtheirtab For more than
lets
6 times 14€ / Month
2H40 in the hands
for content and app
2H00 in 2010
59%
90% Even if 74% preferes free apps

12. Multitasking !
A deep trend applied to connected TV
All figures youcanfind in the followingslides have been agregatedfrom multiple
sources. In order to befair and help you to betterunderstandthemwe have added all
our sources and their date of publication.

13. How bigismultitasking
59% 86% 70 % of multitaskers do so at least once a week (49%almosteveryday)
60 % check their phones at least “once or twice”during the course of the
program
15 % stay on the mobile Web for the full duration of the show.
«Multitaskers»
98%
-44% of the content that multitaskers consume is
unrelated to what’s on TV compared to 38%
that’s related
-36% look up information about a commercial
they just saw. Most multitasking activity, overall,
happens during commercial breaks.
Source : Nielsen Janvier 2011 Source : Médiamétrie Q1 2011 + Razofish/Yahoo November 2011

14. Time spent on yoursmartphone or tabletwhilewatching TV
Source : Nielsen Q1 2011 (mobile ConnectedDevice Report) Source : Nielsen Q2 2011 (mobile ConnectedDevice Report)

15. The main challenge for TV Channels :
Get back the attention already gone
51,6%
-14,7 points 36,9%
Source IPG / Medialab pour YUME Avril 2011

16. To beknown about the future of TV
Overview of the Connected TV and itssubjects
All figures youcanfind in the followingslides have been agregatedfrom multiple sources. In
order to befair and help you to betterunderstandthemwe have added all our sources and
their date of publication.

17. Connected TV :
not a device, an ecosystem !

18. Connected TV main relatedTopics

19. Focus on the unlinearisation
First Choice for
watching TV shows ?
Source ConnectedTVs : A how people use® Media Report / june 2011

20. Organisation the way to findour content

21. Focus on Social TV
“Glee” generates an average of about 82.4
millions
37%
44%
37%
19%
44%

22. Standardisation is a succeskey for the videomarket !
73% of adults 18-34 report thatthey have higher opinions of content providers
• whocreate consistent experiencesacrossscreens; 56% of adults 35-64 say the same
–
–
–
–
–
•
•
•
OS >currentlylike an oligopole (Android, iOS, Windows)
Video Format > H264 and HTML5 won the war
Metadata>Everythingislikehell !
However, monetizationgoesfirstlywithmetadata

23. Business Issues
Sizing the market of whatwe are speaking about !
All figures youcanfind in the followingslides have been agregatedfrom multiple sources. In
order to befair and help you to betterunderstandthemwe have added all our sources and
their date of publication.

24. Upgrade The TV Ad Experience
Yesterday Today
• Brand awarness
• Brand awarness
• Brand equity • Brand equity
Engagemen Shopping
t
• Advertising
• E-couponing
• Product Linking
Recruitming Profiling • WebCall Back
• Sweepstake
• Collector
• Giveaways
• …

25. The leitmotiv for TV Ad marketers !

26. Uses while TV Ad Funnel
Source : Nielsen Q1 2011 (mobile ConnectedDevice Report)

27. A new AdvertisingMarketchasing over bigmarkets !

28. But other direct business have to beconsidered
Source Juniper July 2011

29. Who Are We ?
An innovativecompany on the 2sd ScreenMarket
All figures youcanfind in the followingslides have been agregatedfrom multiple sources. In
order to befair and help you to betterunderstandthemwe have added all our sources and their
date of publication.

30. EmergingtopicsSync To TV app
•
•

31. Our mission
• Strategic Goal : “Make 2sd Screen a profitable tool for the value chain”
• Tactical Goal : “Collect, create, harmonise, manage and monetize video metadata !”
• Operational goal : “Propose a range of marketing tools to address the market”

32. Our position
TV Channels Producers
& VOD platforms
Broadcasting
Media Companies
Agencies &Labs
TV manufacturers
Internet Service Providers

33. Skills& Applications
Skills
Automatic Automatic TV Game Play RemoteControle Profil Management
Program Programs
Recognition synchrony
Ecouponing& Click To Buy Social TV
Loyalty program Product Linking Sponsored Tracking& SyncTV and
tweets Audience interactive
measurement Advertising