3. What? Instructional Message Design refers to the manipulation and planning of signs and symbols that can be produced for the purpose of modifying the cognitive, affective or psychomotor behavior of one or more persons. As such, it involves the application of perception theory, learning theory, communication theory, and systems theory to the design and evaluation of instructional media.

4. When? Instructional Message Design principles should be whenever instructional materials are created!

8. Contrast Good Bad

9. Alignment Good Today I went to the store to buy an apple for my grandmother. Bad Today I went to the store to buy an apple for my grandmother.

10. Repetition Good Introduction xkdkdkdkdkd Body kdkdkdkd Conclusion kdkdkdkd Bad Introduction xkdkdkdkdkd Body kdkdkdkd

11. Proximity Good Introduction xkdkdkdkdkd Body kdkdkdkd Conclusion kdkdkdkd Bad Introduction xkdkdkdkdkd Body kdkdkdkd

13. Font Good Today I went to the store to buy an apple for my grandmother Bad TODAY I WENT TO THE STORE TO BUY AN APPLE FOR MY GRANDMOTHER

14. CAPS Good Font Bad FONT

15. Bold vs. Italic vs. Underline It is important to understand that the font you use and how you use it can be a difference. It is important to understand that the font you use and how you use it can be a difference. It is important to understand that the font you use and how you use it can be a difference.