AARRR - Metrics All Startups Should Know. If you want to measure AARRR with ease and in depth, make sure you visit the URL below. http://www.strikingly.com/trylogbook

1. April 2014
pLucky Inc.
“AARRR”
Metrics All Startups Should Know

2. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR

3. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR

4. AARRR is…
1. What is AARRR?
A set of metrics
startups should know
introduced by Dave McClure in 2007
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

5. This is AARRR!
1. What is AARRR?
5 stages
to measure
Acquisition
Activation
Retention
Revenue
Referral

6. Acquisition
Activation
Revenue
Retention
Referral

7. 1. What is AARRR?
users touch
site/app for
the first time
Acquisition
Activation
Retention
Revenue
Referral

8. 1. What is AARRR?
users have
first “happy”
experience
Acquisition
Activation
Retention
Revenue
Referral

9. 1. What is AARRR?
Acquisition
Activation
Revenue
Referral
users come
back again
to site/app
Retention

10. 1. What is AARRR?
Acquisition
Activation
Revenue
Referral
users refer
site/app to
other people
Retention

11. 1. What is AARRR?
Acquisition
Activation
Referral
Retention
Revenue
users take
monetization
actions

12. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR

13. AARRR helps you see
the whole service
2. Why is AARRR important?
AARRR
checks service growthchecks bits of results
MAU
Revenue
New Users

14. actions are vague
AARRR helps you focus
on specific problems
2. Why is AARRR important?
improve
activation
improve
site/app
?
actions are specific

15. AARRR helps your team
communicate
2. Why is AARRR important?
A B
C
common languageindividual perceptions

16. 1. What is AARRR?
2. Why is AARRR important?
3. Example of AARRR

17. 3. Example of AARRR
For an eCommerce Site
Example Metrics
Acquisition
people of 2+ clicks /
people visited first time
Activation
people viewed 3+ items /
people visited first time
Retention
people visited 1+ next week /
people visited
Referral
people pressed like button/
people visited
Revenue
people paid for item /
people visited

18. 3. Example of AARRR
For a Camera App
Example Metrics
Acquisition
people registered account /
people installed
Activation
people posted 3+ photos /
people registered
Retention
people posted next week /
people registered
Referral
people shared photo /
people posted photo
Revenue
people clicked ad /
people used app

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