All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development. Brands represented in this portfolio include Whole Foods Market, W Hotels Worldwide and JCPenney.

1. Selected Writing Samples www.plumemarketing.com Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com

2. Samples From:

3. Branding Campaign

4. W Austin Residences: Website, Austin Brand StrategyWAustinResidences.com

5. W Austin Residences: Building Site Wrap

6. W Austin Residences: Print Ad

7. Print Pieces

8. Whole Foods Market: Direct Mail Campaign

9. Whole Foods Market: Direct Mail Campaign

10. Whole Foods Market: Direct Mail Campaign

11. Whole Foods Market: Direct Mail Campaign

12. Whole Foods Market: Direct Mail Campaign

13. ComtranInternational: Look Book

14. Comtran International: Look Book

15. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11

16. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11

17. Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11

18. Downtown Austin Alliance: 2010 Annual ReportFull Report: downtownaustin.com/news

19. Websites

20. Bazaarvoice: Purpose Statement, Messaging, WebsiteBazaarvoice.com

21. RISE Global: WebsiteRiseGlobal.org

22. GratioCapital: GoalMineWebsite, Messaging StrategyGoalMine.com

23. Mango Money: Website, MessagingMangoMoney.com

24. Rev Worldwide: WebsiteRevWorldwide.com

25. Event360: WebsiteEvent360.com

26. Online Advertising

27. JCPenney: Interstitial on Glo.comWork performed under contract at T3

28. JCPenney: Interstitial on Glo.comWork performed under contract at T3

29. JCPenney: Bridal Jewelry Launch, Expandable BannerWork performed under contract at T3

30. JCPenney: Liz Claiborne Launch, Standard BannerWork performed under contract at T3

31. JCPenney: Uproar Launch, Video Pre-rollWork performed under contract at T3

32. JCPenney: SupergirlLaunch, Expandable BannerWork performed under contract at T3

33. Full Client List Civic/Non-profit Downtown Austin Alliance Event 360 RISE Global Fashion/Retail JCPenney Finance Gratio Capital/Goalmine Mango MPOWER Labs Rev Worldwide Food/Natural Products Whole Foods Market Nulo Seventh Generation Healthy Lifestyles ACTIVE Life Oregon State University Extension Texas Department of State Health Services Hospitality & Real Estate American Campus Communities Mallick Group W Austin Hotel & Residences Sustainability Carton Council Climate Savers Computing Initiative CPS Energy Water IQ Travel/Aviation Comtran International Tigé Boats Technology Bazaarvoice FameCast Google Open Labs

34. Services Plume works directly with organizations and in partnership with advertising agencies, public relations firms and design boutiques. Contact us to discuss what we can do for you. Strategy Branding Strategy Marketing/PR Plans Partner Recruitment RFP Creation RFP Response Social Media Engagement Writing Annual Reports Articles/Op-Eds Brochures Blogs Comedy/Satire Corporate Messaging Facebook, Twitter, Other Social Media Fact Sheets Manuals News Releases Newsletters Online Advertisements/Rich Media Point-of-Sale Signage Print Advertisements SEO Writing Speeches/Talking Points Web Sites Video Scripts

35. Thank You! www.plumemarketing.com Contact: Erica Hess | 512.589.8122 | erica@plumemarketing.com