5. • CEO, Plus Eight Star | www.plus8star.com
– Best practices from Asia’s digital space
– Research, Strategy & “Innovation Arbitrage”
• Clients
6. Angel Investor, Advisor, Keynote Speaker
• Speaker
100+ talks in 16 countries
• Advisor
• Investor in Asia-based global companies
7. My Interests
• Technology, Sociology and Anthropology
• Virtual economies
• Digital third places
• Artificial artificial intelligence (AAI)
• Online social dynamics
8. Plan
1. Introduction
2. Orientation
– Definition
– Why foreign companies fail in Asia
– Why Asian companies fail overseas
3. Background on Innovation
1. Misleading appearance
2. Techno-Darwinism
3. Innovation catalysts
4. 5Cs of Innovation
5. Innovations in web & mobile
4. Q&A
17. Quiz: Top 10 websites?
USA China Japan Korea
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
18. Alexa Ranking
USA China Japan Korea
#1 Google Baidu Yahoo JP / SB Naver
#2 Yahoo Tencent FC2 Yahoo
#3 Facebook Sina Google JP Daum
#4 YouTube Google China YouTube YouTube
#5 MySpace Taobao Rakuten Google
#6 MSN Netease Livedoor Cyworld
#7 Live Google Ameblo Nate
#8 Wikipedia Sohu Mixi Google KR
#9 Craigslist Youku Wikipedia Live
#10 eBay Yahoo Goo Facebook
20. More than Facebook and USA
• Facebook
• LinkedIn
• QQ (Tencent)
• Qzone
• RenRen
• Kaixin001
• Xiaonei
• 51.com
• Mixi
And more…
• Mobile Game Town
• Gree
• Cyworld
• Friendster
21. Billion Dollar Brands
$B $B
• Facebook
• LinkedIn $B $B
• QQ (Tencent)
• Qzone $B $B
• RenRen
• Kaixin001
• Xiaonei
• 51.com
• Mixi $B
And more…
• Mobile Game Town
• Gree
• Cyworld
• Friendster
35. IT Infrastructure
100%
Avg. 7 Mbps
80%
Avg. 15 Mbps
60%
3G users
40% C
hi
n
20% a Avg. 4 Mbps
www.plus8star.com
0%
0% 20% 40% 60% 80%
% of Internet connections measured above 5Mbps
(Source: Akamai, 4Q08)
36. “Japan’s cellphones are like the
endemic species that Darwin
encountered on the Galápagos
Islands — fantastically evolved
and divergent from their
mainland cousins”
Takeshi Natsuno
Inventor of i-mode
37. Internet Mobile
1.3 billion 3.3 billion
Source: Morgan Stanley, 2007
38. Digital Population
Country USA China Japan Korea
Population 300 mln 1,300 mln 130 mln 50 mln
Internet users 225 mln 400 mln 100 mln 35 mln
Mobile users 260 mln 700 mln 100 mln 45 mln
x5
Total x2
x3
58. Looking more closely
Zhenai.com vs. Match.com
• “On the shoulders of giants”
– Started as Match.com
– Raised capital
– Business model issue
• “Each new user costs us
money!”
• Develop new model
– 350 people call center
– VIP service
– Metrics & analysis
60. Time-Shifted Markets
• Vietnam
– ~$150M from online games
– 86 million people
– 4-5 years behind china
• Indonesia
– #3 on Facebook!
– 238 million people!
– Behind Vietnam
• Other places: Thailand (66M),
Philippines (92M), etc. Virtual Goods Time Machine
• Biggest potential: online games
& mobile SNS
61. Mig33
“We have decided we want to be like QQ for
mobile in the rest of the emerging world.”
– Steven Goh, CEO
Source: VentureBeat, March 2010
62. Mig33
Made in China
“We have decided we want to be like QQ for
mobile in the rest of the emerging world.”
– Steven Goh, CEO
Not iPhone! Not rich
countries!
Source: VentureBeat, March 2010
63. About Mig33
• Nationality
• Founders from Australia
• Moved to Silicon Valley
• Relocated to Singapore
• Users
• India, Indonesia, Bangladesh, Vietnam, South Africa…
64. From Asia to the World
Durian Strudel (Singapore)
65. Paradise Paintball by Cmune
• World’s first FPS on social networks!
• Over 500,000 users in open beta
– “Paradise Paintball – you feel like you’re playing a
console game.” - Gareth Davis, Games Platform
Manager, Facebook
– “Abandoned my clan, crops have withered and my
cafe has gone bankrupt. Thank you for creating the
first real game on Facebook!” – Facebook user
66. Paradise Paintball | World’s First Social FPS!
www.facebook.com/paradisepaintball www.cmune.com
67. Conclusions
• Yes, you can!
• Asia is a tremendous growth market
• Inspiration from everywhere
• From Asia to the world!
69. Thanks!
More about “Innovation Arbitrage”
www.plus8star.com
benjamin@plus8star.com
+81 | Japan
benjaminjoffe +82 | Korea
+86 | China
http://twitter.com/benjaminjoffe
Telecom & Internet
www.linkedin.com/in/benjaminjoffe + Added Value
* High quality
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