Introduction of our well-respected and centennial firm focused on Digital Best Practices and Innovation from Asia.

1. +8* | Plus Eight Star
Company Introduction Plus Eight Star Ltd
Digital Innovation Arbitrage
China, Japan & South Korea
www.plus8star.com

2. About +8*
• Innovation Arbitrage
– “Bringing proven best practices and business models from Asia”
– +8* (Plus Eight Star) is a unique cross-market consultancy on Internet, mobile and telecom
in China, Japan and Korea.
– We work with MNCs, startups, investment firms and governments worldwide to bring them
strategic advice and the best practices from advanced Asian markets.
• Our expertise
– Internet: our work covers
social media, communities,
ecommerce, online gaming
and virtual worlds.
– Telecom: we have extensive
experience with mobile and
telecom services (e.g. mobile
marketing and advertising,
mobile commerce, mobile TV
and mobile communities).
The
5C’s
of
innova/on:
Copy,
Combina-on,
Compe--on,
Constraints,
Context
Techno-­‐Darwinism:
How
environment,
muta-on
and
struggle
for
survival
shapes
innova-on
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China, Japan & South Korea
See
over
50
presenta-ons
at
www.slideshare.net/plus8star

3. Our Clients | By Geography
EUROPE
USA
ASIA
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4. Our Clients | By Category
IT MNCs
Startups
Non-IT
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5. Our Clients | Selected References
Mobile commerce Social networks
and couponing benchmark
IT MNCs
Virtual worlds & Japan/Korea social gaming market
SNS monetization analysis & entry strategy
Startups
Japan sns/microblog
market entry strategy M&A mobile content Workshop on digital
provider ($25M) economies, AR & LBS
Online matchmaking
best practices
E-commerce China web-based New web verticals
strategy for Asia revenue models business models
Non-IT
Regulating EC &
virtual worlds
Analysis of digital
New models for
currencies market
web magazines
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6. Customer Testimonial | IMVU
COMPANY: IMVU Inc. (3D Virtual World for Teens)
Lee Clancy, VP Product & GM of Direct Revenue
August 2009
Q Has the service performed by +8* met your expectations?
A The consulting services provided by +8* met IMVU's expectations. Benjamin and his team
showed a deep understanding of major Asian virtual worlds and gaming companies, as well as
their potential implications for IMVU. In our communications with them, they were very responsive
to our follow-up questions and completed their final deliverables on-time.
Q How have you used or plan to use this research within your company?
A Only a few weeks after +8* delivered their findings to IMVU, we had already identified and
roadmapped various product enhancements that were a direct result of our learnings from the +8*
study. What is more, we have since launched pilot versions of those new features that have
received extremely positive feedback from IMVU users (e.g., "My Pets" mode). Additionally, +8*'s
comprehensive report is an invaluable reference that I consult often when considering new
product enhancements.
Q What decided you to hire +8* for this project?
A We chose +8* for this project because 1) they had a strong professional track record, which we
confirmed with representatives from several blue chip clients of theirs prior to the study; and 2) we
felt that their area of expertise and past studies were strongly aligned with our research needs.
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7. Customer Testimonial | Layar
COMPANY: Layar (Mobile Augmented Reality Browser)
Matt Miesnieks, Head of Customer Development
August 2010
Q Has the service performed by +8* met your expectations?
A The workshops exceeded my expectations. We were able to take a several very broad themes
and find ways to apply them to Layar's product and business strategy.
Q How have you used or plan to use this research within your company?
A We have already adjusted our product roadmap to take into account our learnings, and have
several new revenue ideas to explore.
Q What decided you to hire +8* for this project?
A Ben's online presence and many years experience in the Japanese, Korean & Chinese digital
economies.
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8. Speaking Engagements
• Keynote speaker & moderator in Internet, Media, Gaming,
Investment and Entrepreneurship events.
• TECH (EUROPE) • TECH (ASIA) • TECH (ASIA – continued)
• Casual Connect (Hamburg) • Accelerate 2010 (Singapore) • UnConference 2009 (Singapore)
• FMX (Stuttgart) • Ad:Tech (Beijing) • Web Wednesday (Beijing)
• Geeknrolla (London) • Ad:Tech (Shanghai) • Wireless Developer Forum (Beijing)
• La Cantine (Paris) • Asia Venture Capital Forum (Hong Kong) • XMediaLab: Virtual Worlds (Seoul)
• LeMobile 2.0 (Paris) • BarCamp (Shanghai) • 3G Summit (Kunshan, China)
• LeWeb (Paris) • China Internet Forum (Beijing)
• Mobile Focus (Stockholm) • China Mobility International Summit (Beijing) • NON-TECH
• Mobile Monday (Ljubljana) • Dell Online Summit (Beijing) • Asia-Europe Conference (Brussels)
• Mobile Monday Global Summit (Helsinki) • Echelon 2010 (Singapore) • Blink-Blank (Singapore)
• PICNIC (Amsterdam) • Global Mobile Internet Conf. 2010 (Beijing) • EU-China Virtual Worlds Conference (Beijing)
• Social Gaming Summit (Berlin) • Global Mobile Internet Confe 2011 (Beijing) • EU-China eCommerce Regulatory Workshop (Beijing)
• Virtual Goods Summit (Berlin) • iGaming Asia (Macau) • Ignite (Amsterdam)
• Virtual Goods Forum (London) • Infinity Ventures Summit (Sapporo, Japan) • Ignite (Beijing)
• Web Games Conference (Paris) • ITU Asia (Bangkok) • Ignite (Paris)
• LIFT Asia (Jeju, Korea) • Ignite (Shanghai)
• TECH (US) • Media’08 (Sydney) • Microsoft Entrepreneurship Lectures (Beijing)
• Berkeley University (MBA) • Mobile Asia Congress (Hong Kong) • National University of Singapore (Singapore)
• eComm 2010 (San Francisco) • Mobile Monday Global Summit (Kuala Lumpur) • P&G Innovasia (Beijing)
• eComm 2009 (San Francisco) • Mobile Monday (Tokyo) • Singapore Management University (Singapore)
• Graphing Social Patterns (Washington, D.C.) • Mobile Social Networking Asia (Hong Kong)
• Inside Social Apps (San Francisco) • Open Web Asia (Seoul)
• SXSW Interactive (Austin) • Red Herring Asia (Hong Kong)
• Stanford University (Entrepreneurship) • Social Media World Forum (Singapore) 100+ talks in 17 countries (sample list)
• Startonomics (Beijing)
• Unite Conference (San Francisco)
• Startup2Startup (Beijing)
• Virtual Goods Summit 2010 (San Francisco)
• Virtual Goods Summit 2009 (San Francisco)
More information at www.plus8star.com/presentations/
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9. Media Coverage
• Media Coverage
– Our research and views have been quoted by numerous media outlets on topics ranging
from Telecom and E-Commerce to Social Networks, Gaming and Virtual Goods.
– Media quotes and interviews: Forbes, Financial Times, The Economist, The New York
Times, International Herald Tribune, The Guardian, Advertising Age, VentureBeat,
TechCrunch, ReadWriteWeb, Gamasutra, etc.
– Benjamin Joffe was a columnist for Asian Business Leaders, Interfax and China Electronic
Business (magazine founded by Jack Ma, CEO of Alibaba)
More information at www.plus8star.com/press/
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10. Advisory & Events Organizing
• Mobile Monday
– Founder of Mobile Monday Beijing, a monthly
event for mobile industry professionals in China
– 37 events (3,000 attendees, 130 speakers)
• More events in Asia
– Organizer and Co-organizer of various technology
and innovation-related events in Asia
– Advisor to the first TEDx event in Beijing
• Advisor & Mentor to Startup Incubators
– 500 Startups (Mountain View, USA)
– Chinaccelerator (Dalian, China)
– YetiZen (Gaming incubator, San Francisco)
• Other
– Selected among “China’s Top 100 mobile industry
influencers” in 2007 & 2008
– Senior Expert with EU Delegation to China
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11. Contact
• Benjamin Joffe, Founder & CEO
– 11 years experience with Telecom & Internet in Asia.
– “China’s Top 100 mobile industry influencers” in 2007 & 2008.
– Senior Expert for the EU Delegation to China.
+81 | Japan
– Regular speaker at events on mobile and Internet in Asia.
– Fluent in English, Japanese, French with working knowledge +82 | Korea
of Mandarin, Korean and Spanish.
+86 | China
Internet & Telecom
Mister Asia.
+ Added Value
– Mike Butcher, TechCrunch
* High quality
• Contact PLUS EIGHT STAR LIMITED
– benjamin@plus8star.com Beijing Office (HQ)
Sanlitun SOHO A-710
– benjaminjoffe Chaoyang District
100027 Beijing, China
– @benjaminjoffe
– www.linkedin.com/in/benjaminjoffe Tokyo Office
Flat Hagiwara 2D
– www.slideshare.net/plus8star 6-36-8 Setagaya-ku
Tokyo, Japan
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