1. Holistic Content Approach
Publishing 3.0
Almost everyone is a publisher
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2. Holistic Content Approach
Are you a publisher?
Publishing is more than making books or magazines
Organisations create all kinds of content to support a
wide range of business functions:
• Customer and employee newsletters
• Training documents
• White papers
• Product manuals and support websites
• Marketing and sales materials
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3. Holistic Content Approach
A change is happening in publishing
• New technologies and the changing demands of
audiences have increased the importance of
content:
Text Images
Video Audio
How can publishers of all kinds respond to this?
Through a Holistic Content Approach
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4. Holistic Content Approach
What is a holistic content approach?
• HCA is more than content strategy or content
management.
• It is an integrated, organisation-wide approach to
creating, managing delivering content.
• The holistic content approach creates an integrated
publishing process supported by a content ecosystem to
provide increase flexibility and efficiency.
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5. Holistic Content Approach
An interrelated publishing process
Planning Analytics
Creation Curation
Delivery Interaction
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6. Holistic Content Approach
Supported by a content ecosystem
(Infrastructure
(Ontologies,
Content and content
standards and Technology
model management
content objects)
tools)
(Editorial, Business (Revenue models,
Workflow &
production and models & analytics and
roles
technical) financials governance)
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7. Holistic Content Approach
Holistic content approach is business change
What is required?
• Objective & relationship analysis
• Content strategy
• Transformation plan
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8. Holistic Content Approach
POMS can help you implement HCA
Through:
• Strategic consultancy
• Business analysis
• Content strategy and modelling
• Programme design and development
• Prototype & pilot development
• Programme delivery
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