Better technologies for mobile devices, proliferation of banking apps and increased consumer appetite for staying connected are converging to propel mobile banking penetration. On the technology device front, recent double-digit growth in smartphone adoption has enabled consumers to expand the activities they can perform via mobile phone connections — including banking online. One-half of smartphone owners have banked online with their mobile phones within the past 30 days vs. only 13 percent of those with conventional mobile phones with Internet access.
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Clearing the Runway for Mobile Banking Adoption
1. Clearing the Runway for Mobile Banking Adoption
Consumer Insight Brief
May 2011
Paul McAdam, SVP of Research and Thought Leadership, FIS
Mandy Putnam, Director of Research and Thought Leadership, FIS
www.fisglobal.com