1. Patrick Murphy, VP. Bus. Dev.
P Partnership Overview
©2009 Network Enhanced Telecom, LLP. All rights reserved.

2. Who are we?
Jaduka is a SaaS (CaaS) company that
enables system integrators/BPO partners
to increase process quality, decrease
costs and human delays by connecting
business processes, financial transactions
and people in the Telco 2.0 market
©2009 Network Enhanced Telecom, LLP. All rights reserved.

3. Company Highlights
Founded in 2007 as subsidiary of NetworkIP
•
Revenues = $2.4M (2009) : $180 million total
•
Partners: IBM, Serena
•
2 Patents issued: “call quality routing”
•
Connections to 500k POS
•
SAM: $87.5B
•
©2009 Network Enhanced Telecom, LLP. All rights reserved.

4. Senior Management
Thomas Howe, CEO
•
– Senior Management at PictureTel, Aware, Comverse
– Software Architect for Aware, IPO $134M
– Netcentrex US Turnaround Team, increased revenues 4x in 1
year
– Netcentrex acquired by Comverse for $164M
– Wrote first H.323 client, commercialized first SIP stack
• Jack Rynes, COO
– 9+ years at NetworkIP, ATT, Sprint, GTE’s first long distance
network
– NetworkIP profitable 10/11 years, steady 25% growth
• Trevor Baca, CTO
– 10+ years telephony development, Simplified, multiple patents
©2009 Network Enhanced Telecom, LLP. All rights reserved.

5. Business Communications
Every company
communicates with their
customers and own
ecosystem. Traditionally,
this is expensive, dificult
and outside of the
80% of projects
are unreachable
company’s core
due to
competency.
integration
costs
©2009 Network Enhanced Telecom, LLP. All rights reserved.

6. Solution
Communications Enabled Business Process (CEBP)
©2009 Network Enhanced Telecom, LLP. All rights reserved.

7. Integration: Serena and IBM
Serena Business Mashups: Disaster Recovery
•
– Response delays network outages in disaster and incident
recovery
– Collaboration required with colleagues, dificult to setup
– Compliance and auditing mandates
IBM Sametime Unyte: Conferencing
•
– Instant conferencing and collaboration with key sta
– Triggered from automatic process
©2009 Network Enhanced Telecom, LLP. All rights reserved.

8. Competitive Analysis: Voice
Solutions
©2009 Network Enhanced Telecom, LLP. All rights reserved.

9. Competitive Analysis: Voice
Solutions
Low Soundbite Jaduka
Voice Expertise
Carrier API
Required
Twilio
Avaya Voxeo
High
High Low
Integration Eort
©2009 Network Enhanced Telecom, LLP. All rights reserved.

10. Revenue Model
Enterprises pay for each transaction (call, notification,
•
conference, etc)
Revenue sharing arrangements with system integrator/BPO
•
partners
Rough target per transaction;
•
– Cell phone models of prepayment with overage
Multitude of payment options for risk mitigation
•
– Pay as you go, prepaid, event based
Over 100k ports of purchased equipment in three national co-
•
location facilities, no debt, highly operationally eficient
Minute sharing relationships with 23 of top 25 international
•
carriers
Relatively small number of SIs/BPO partners with high fan out
•
©2009 Network Enhanced Telecom, LLP. All rights reserved.

11. Go To Market
IBM
Oracle
SI/BPO
MSFT
Fortune
2000
Web Sales
Serena
Strikeiron
$87.5B Market
©2009 Network Enhanced Telecom, LLP. All rights reserved.

12. Defensible Technology
$40M investment into development of network and technology
•
• $20M direct RD
• $20M capital expenditures
• 3 co-location facilities, fully redundant
Two granted patents on call control and quality
•
IBM award for use of Informix for transactional processing
•
Scaled architecture with 1M API calls each day
•
Organizational scale : regulatory group
•
Aggressive collection of hard to replicate, customer specific data
•
• Provides sales tool for system integrator partners
• Comprehensive analytics for customers, system integrators
©2009 Network Enhanced Telecom, LLP. All rights reserved.

13. Why Partner with Jaduka
Low Management Risk
•
– Seasoned and complete management team, MA and IPO
Experience
– Core team together for ten years
Low Technology Risk
•
– Deployed and scaled technology and organization
– $40M investment into technology and network
– 2 Patents granted
Low Market Risk
•
– Large market with external validation
Low Business Risk
•
– Brand name integration partners
©2009 Network Enhanced Telecom, LLP. All rights reserved.

14. Core Functionality and Services
©2009 Network Enhanced Telecom, LLP. All rights reserved.

15. Technology Overview
Four fundamental CEBP services
•
– Notification, Diary, Click-and-Connect, Instant Conference
Integrated seamlessly with popular Enterprise software
•
frameworks
– Advanced Technology Partner with IBM,
Hosted oering in production today
•
Proven Scale:
•
– 500K POS in NA, 1M API calls a day, 1B user accounts, 6B
minutes each year
Three co-location facilities : LA, Longview, Atlanta
•
IBM Informix Database, Nortel DMS 250, Stratus, 100K active
•
voice ports
©2009 Network Enhanced Telecom, LLP. All rights reserved.

16. Click-and-Connect®
Personalize the Web experience through phone
support.
•Click-and-Connect enables users to initiate a telephone call from
virtually any Internet application.
•By simply clicking a button on a Web page, email, newsletter,
electronic greeting card, ad unit or other HTML document, Jaduka
places calls to each person and seamlessly bridges the phone call.
•Enterprises using Click-and-Connect enhance the impersonal
Web with voice and personal connections.
17
©2009 Network Enhanced Telecom, LLP. All rights reserved.

17. Notification
Send time-sensitive notifications to one or more
persons.
•When a pre-determined event or condition is set to quot;triggerquot; the
application within the enterprise, Jaduka Notification Service
sends a personalized voice alert to a recipient's phone using
Text-to-Speech or .wav/mp3 files.
•In cases where notifications need to be sent to larger groups
within a short timeframe, such as alerting an internal department
or customer group of a breaking development, Broadcast
Messaging is also available.
18
©2009 Network Enhanced Telecom, LLP. All rights reserved.

18. Conferencing
Schedule group calls or hold impromptu
conferences.
•Conferencing enables you to customize a feature-rich
conferencing application that tightly integrates into existing
business processes.
•A simple Web interface enables you to automatically schedule
calls, invite participants and manage permissions.
•Companies can choose between Ad-hoc Conferencing (800
local number dial-in), Scheduled Conferencing (calls to specific
people at a pre-defined time) or Web-Initiated Conferencing
(calling participants into a conference from a Web page).
19
©2009 Network Enhanced Telecom, LLP. All rights reserved.

19. Diary
Gather information in real time.
•Jaduka Voice Diary is a Web-initiated voice recording service that
enables companies to post voice messages to any electronic
medium, including emails, Web sites, blogs, social networking
sites, and more.
•Perfect for marketing and communications purposes.
20
©2009 Network Enhanced Telecom, LLP. All rights reserved.

20. Case Study : Operational
Eficiency
The Problem
•
– BPO has critical management points
– People tied to workstations but require responsiveness
– Poor visibility from outside stakeholders who are mobile.
The Solution
•
– Voice notifications on status changes
– Instant conferencing for instant decisions 25-30% increase in
operational
– Triggered from automatic process
eficiency to a
Benefits
•
business fulfillment
– Releases managers and workers from desk operation by
– Better management of work flow integrating voice
– Better customer service
©2009 Network Enhanced Telecom, LLP. All rights reserved.

21. Market Opportunity
Source : STL Partners
©2009 Network Enhanced Telecom, LLP. All rights reserved.

22. Go To Market
Shared Success : System Integrator/BPO Partnerships
•
– Provide opportunities to make current projects larger
– Provide ways to repeat projects between customers
– Provide paths to recurring revenue models
Existing partnerships with enterprise software vendors
•
– IBM, Serena
– More to be announced soon
Proprietary collection and analytics of enterprise data
•
– Assists sales force and eectively eliminates customer churn
– Improves service delivery
Afiliate relationships, Web 2.0 Model
•
– Several now inked, including Oddcast, Agendize
©2009 Network Enhanced Telecom, LLP. All rights reserved.