The following slides were used during a presentation to the Birmingham ISACA workshop in February 2012. The purpose of this workshop was to introduce social media to auditors. This presentation focuses on creating the conceptual definition of social media.

1. Social Media & You
What’s the Big Deal?
@pmdigangi

3. <1>
People Change...

4. Increased
Interactivity
ME

5. <2>
Our //0rLD Changes...

8. “The greatest IT risk facing most companies is more
prosaic than a catastrophe. It is, simply, overspending.”
~ Nicholas Carr

9. Pathways of IT
2/8/2012

10. IT’s Infrastructural
Ubiquitous
Non-competitive
Low Switching Costs

11. IT’s Proprietary
Unique
A Competitive Weapon
Costly

12. First v. Second
~ Mover Advantage ~

14. Question
Who’s right?
Qualman or Carr?

15. Question
How do we define
social media?

16. Question
Where does social
media fall in Carr’s
argument?

17. Question
So what’s next?

18. Takeaways

20. Technology that enhances
experiences and adds depth to the
relationships formed among
individuals and/or organizations…
which is driven by users…
contributing content.

21. Social Media
Proprietary
Content
& Ubiquitous
Infrastructure

22. How can we effectively use #SM…

23. IT depends

26. A Final Word

27. Don’t Make the Simple Mistake
More is NOT always better!

28. Thanks for Listening
Connect
Recommend