Marketing continues to evolve, becoming more complex and competitive. The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real time data and marketing opportunities are created. Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.

1. TheRealTimeOpportunity
SriSharma,Founder& CEO
@srisharma @netmediaplanet

2. Leading Search and Display specialist
driving a step change in performance
Best use of Search Grand Prix AwardInnovation in MobileBest Performance

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OurClients

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SNTMNT

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Mobilecardbasedanticipation

11. 1. Harnessing Social
Media in Paid Search

13. Respondingtotrendingproducts

14. • Product monitoring
• Trend recognition
• Real time response
RealtimeresponseinPaidSearch

15. RealtimeresponseinPaidSearch

16. 2. Integrating with TV

19. Respondingtotrendingproducts

20. • Product monitoring
• Trend recognition
• Real time response
RealtimeresponseinPaidSearch

21. RealtimeresponseinPaidSearch
Results:
• Increased revenue +29%
• Increased ROI +41%
• Increased AOV +40%

24. • Voice search

27. 3. Integrating with In-store

30. • Footfall
• Dwell times
• Movement to
checkout
OnlinetoOfflinemeasurementandgrowth

31. RemarketingIn-store>Online

32. 4. Integrating with
the weather

34. CWO landing page with jackets, sleeping
bags, tents

35. RealtimeresponseinlocalPaidSearch
• Precipitation
• Temperature
• Wind speed

36. RealtimeresponseinlocalPaidSearch
Results:
• Increased
revenue +29%
• Increased
ROI +41%
• Increased
AOV +40%

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38. Leading Search and Display specialist
driving a step change in performance
Best Use of Mobile Grand Prix AwardInnovation in PPCBest Use of Search