Communicating Evidence for Uptake explains how to create the conditions for market actors involved in the PMSD process to promote change throughout the whole market system. The step provides recommendations for facilitators to unlock and unleash market systems’ potential to disseminate new information, practices and technologies to large numbers of people.

1. Step 10: Communicating
Evidence for Uptake
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2. Summary
Communicating Evidence for Uptake
explains how to create the conditions for
market actors involved in the PMSD process
to promote change throughout the whole
market system.
The step provides recommendations for
facilitators to unlock and unleash market
systems’ potential to disseminate new
information, practices and technologies to
large numbers of people.
10CommunicatingEvidenceforUptake

3. Rationale
The communicating evidence for uptake stage will
help you to:
• Develop effective knowledge transfer by treating it as a
market system in its own right
• Understand what types of knowledge are useful to
different groups of stakeholders and what is involved in
their transfer
• Get useful knowledge to the actors who need it most, at
the right moment and at a low cost
• Engage with well-connected actors who can accelerate
knowledge transfer beyond the facilitator’s direct sphere
of influence
• Recognise the media as an important service provider in
the market system
10CommunicatingEvidenceforUptake

4. Top Tips
• Be upfront with all actors when the ultimate objective of an
intervention is the dissemination of good practices, innovations
or profitable business models to create scale up
• Set out to understand how players currently interact with each
other, and how they share ideas. These are valuable knowledge
networks
• Identify the key actors who produce, exchange and use
knowledge and try to understand their motivations and
interests
• You may need to negotiate specific terms with lead firms
regarding how long an innovation will be unique to them before
the ideas are shared
• Be sensitive to the fact that in many organisations, knowledge
is a protected asset. Discuss with actors the best ways to deal
with this
10CommunicatingEvidenceforUptake

5. Guidelines
Download a detailed set of notes describing
our past experiences, recommendations and
action points on how to transform and use
market systems to disseminate useful
knowledge to large numbers of people.
• Step 10 Guidelines – Communicating Evidence for Uptake
10CommunicatingEvidenceforUptake

6. Training
Download training materials that can be used
in workshops to train practitioners how to
communicate evidence for uptake, through
games, exercises and discussions.
• Step 10 Training Materials – coming soon!
10CommunicatingEvidenceforUptake

7. Case Studies
Read case studies about our own experience of
communicating evidence for uptake:
• Making Markets Work for the Poor in Bangladesh
• Young Rural Entrepreneurs in Peru
10CommunicatingEvidenceforUptake

8. Further Resources
• None at present•
10CommunicatingEvidenceforUptake

9. 10CommunicatingEvidenceforUptake The Roadmap
1 Market System Selection
7 Participatory Planning
10 Communicating Evidence for Uptake
2 Preliminary Mapping and Analysis
3 Strategic Design and Planning
4 Empowering Marginalised Actors
5 Engaging Key Actors
8 Facilitating Change
9 Monitoring, Evaluation and Learning
6 Participatory Market Mapping