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Glossary
Decoding the jargon
Blockages [or Bottlenecks]:
Sometimes also referred to as constraints. A
blockage is a situation or a process that hampers
the ability of the market actors to make the market
system work better (i.e. become more inclusive,
efficient and productive).

Ultimately it is these blockages, and the potential
opportunities for overcoming them, that become the focus
for getting marginalised actors out of poverty.
Crowding In:
The central process in – and purpose of –
facilitation through which interventions catalyse or
bring other players and functions into the market
system so that it works better for the poor.

Crowding-in can result in enhanced breadth (more
transactions in the core of a market), depth (supporting
functions) or reach (new areas or markets).

Definition taken from M4P Synthesis
Drivers [of change]:
Specific leaders in the organisations you are trying
to attract who will be inclined to join the process
and mobilise their own organisations, clients, peers,
providers, etc.
These are the individuals who should be engaged and
targeted to join the PMSD process.
Empowerment:
The process of building the minimum and most
basic skills and attitudes for market actors to
interact effectively and productively with others.

This kind of empowerment is called “empowerment for
engagement”. Other types of empowerment (e.g. technical,
agricultural or business training) should be provided by
public or private market actors, not by the facilitator
Exit Strategy:
The plans that facilitators should have to make their
eventual withdrawal from the intervention as
smooth and “painless” as possible.

Good facilitators design and implement their interventions
with an exit strategy in mind (“how will this action help me to
become irrelevant?”). In order to be sustainable,
improvements in the market system must not depend on the
on-going support of development NGOs.
Extension:
Agricultural extension describes the knowledge
and information services that government agencies
provide to farmers to increase their productivity
and efficiency.

It includes, but is not limited to, the transfer of knowledge
generated by agricultural research.



Adapted from http://www.nri.org/docs/d4857_agric_exten_web.pdf
Facilitation:
Strategies and activities to create conditions that
motivate and support public and private market
actors to drive change themselves beyond the
facilitator’s intervention.

Facilitators must avoid acting as market actors, but can
empower them and create spaces for them to interact more
effectively, expose them to new ideas and encourage
experimentation and learning: always with the goal of
promoting structural changes in the market system.
Facilitator:
An agent –usually acting on behalf of an NGO, who
guides the PMSD process.

A facilitator is external to a market system, but seeks to
bring about change within a market system, according to the
vision for change developed by the actors within it.
Hooks:
A set of incentives and justifications that motivate
market actors to get involved in the PMSD process.
Interest Forums:
Interest forums are groups of market actors
working together around common interests to
make significant changes to the way the market
system works.

The changes they focus on might be in the market chain, in
the structure of the supporting input and services or in the
enabling environment.
Intervention:
A defined package of temporary activities or
actions through which facilitators seek to motivate
change in a market system.

Usually in the form of a government or NGO led grant-based
project or programme.




Definition adapted from M4P Synthesis
Iterative Process:
A process where a particular procedure is repeated
with the aim of approaching a desired goal.

Each repetition of the procedure is called an ‘iteration’ and
the results of one iteration are used as the starting point for
the next iteration.
Lead Firms:
Strategic market actors who can help facilitators of
inclusive market development to bring about
sustainable change for marginalised people.

They are key influential actors, with a willingness to commit
finance, personnel or time towards creating positive change
within the market system. A lead firm’s influence can have
many sources, including size, distribution networks or
political contacts; the key is their ability to drive change.
Leverage Point:
A point within the system, whether a key actor,
policy or relationship, where a relatively small
amount of effort can be applied to create a
significant change in the market system.
Marginalised Actors:
Actors who form part of the system – play roles in it
and derive an income from it – but who face
disadvantages due to their lack of bargaining
power, knowledge, political influence, social status,
income, etc.
Market:
Formal or informal structure in which buyers
exchange goods, labour or services for cash or
other goods.

Defined by forces of supply and demand, rather than
geographical location.




Definition taken from VSO’s Secure Livelihoods Position Paper
Market Actor:
These are the people, organisations and groups
who play a role within a particular market system.

This includes producers, processors and wholesalers, service
providers such as transporters or input suppliers, and those
who create the policies and infrastructure that affect the
environment in which the product is sold.
Market Chain:
The channel through which a product moves,
passing through each actor who has legal ownership
over the good or service, from primary producers to
final consumers.

The market chain therefore includes farmers, processors,
traders, wholesalers and retailers. In a market map, these
represent the middle section of the map.
Market Map:
The framework that Practical Action uses to
visualise the relationships and linkages between all
of the different actors within a market system.

This includes the market chain actors, the service and input
providers and the forces and infrastructures in the business
(or enabling) environment.
Market Opportunity Group:
Small groups of producers who represent much
larger numbers of producers to explore new and
better market opportunities both via the Interest
Forums and with key individual actors.

MOGs also play a crucial role in reaching consensus with their
peers around decisions made with other market actors, and
mobilising them to take action on these.
Market System:
The dynamic combination of people, relationships,
functions and rules that determine how a particular
good or service is produced, accessed and
exchanged.

It can be thought of as comprising a network of market
actors, supported by various forms of infrastructure and
services, and interacting within the context of the institutions
or ‘rules’ that shape their business environment.
Opportunity (systemic):
A moment in time or a combination of favourable
circumstances that create an opening or leverage
point that market actors can use to achieve their
objectives, and that would result in the market
system becoming more inclusive, efficient and
productive than before.
Para-vet:
Animal-health workers who have had a basic
degree of training in animal welfare and health
issues, and who often act as the frontline service
providers in rural areas where access to
professional veterinarians is difficult or slow.

Common tasks include vaccinating livestock, curative
treatments and advice about agricultural techniques.
Participation:
The engagement between different market actors
(both public and private) to coordinate and
collaborate towards changing the market system.

In complex systems such as markets, no single actor can
determine an outcome, and the decisions and behaviours of
all actors affect how changes will manifest. We therefore need
to bring strategic players together to jointly assess the system
and implement strategies to improve it.
Participatory Market Mapping
Workshops :
Workshops designed to bring together key market
actors to contribute their perspectives and build a
broader, more precise view of their market system.

We have found that through this process of participatory
market mapping, market actors build trust and relationships
between them. In addition to building the understanding of
market actors by facilitating the sharing of knowledge, another
objective of the workshops is therefore to create the conditions
of trust that enable coordination and collaboration.
Participatory Market System
Development (PMSD):
Practical Action’s approach to promote inclusive
markets that reduce poverty on a large scale and
protect the environment.

PMSD is based upon the principles of participation, facilitation
and systems thinking. It creates appropriate conditions for
public and private market actors to work together to improve
markets that matter to the poor.
Risks (systemic):
Possible circumstances and events that may expose
the market actors to dangerous situations or that
may have negative consequences for the
inclusiveness, efficiency or productivity of the
market system.
Steering Question:
A question that guides participants towards a
particular response, outcome or objective, or
attempts to get them to think about something in a
particular way.
Sustainability:
The market capability to ensure that relevant,
differentiated goods and services continue to be
offered to and consumed by the poor beyond the
period of an intervention.

Readers should be aware that this is a highly debated term. It
is increasingly common to understand sustainability in terms
of learning capabilities, resilience and adaptability.

Definition adapted from M4P Synthesis
Systemic Change:
Change in the underlying causes of market system
performance.

Typically in the behaviour and relationships of market actors,
formal and informal rules and supporting services – that can
bring about more inclusive, efficient or productive
functioning of the market system.




Definition adapted from M4P Synthesis
Systems Thinking:
The principle of addressing the entire market
system rather than just focussing on one part of it.

We cannot understand how a system behaves by looking at
the individual people or parts; therefore in order to address
the root causes of a problem rather than just the symptoms,
we need to understand how the key actors are connected
and how their decisions influence one another.
Vision for change:
This is the improved state of affairs that
stakeholders would like to get to and contribute
towards.
References
M4P Synthesis:
http://www.m4phub.org/userfiles/resources/712011102713724-
A_Synthesis_of_the_Making_Markets_Work_for_the_Poor_(M4P)
_Approach.pdf

VSO’s Secure Livelihoods Position Paper:
http://www.vsointernational.org/Images/VSO_and_Secure_Livelih
oods_tcm76-21054.pdf
If you think that any terms are
    missing from this glossary,
 please leave a comment below,
and we’ll add them in as soon as
             possible!

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The PMSD Roadmap Glossary

  • 2. Blockages [or Bottlenecks]: Sometimes also referred to as constraints. A blockage is a situation or a process that hampers the ability of the market actors to make the market system work better (i.e. become more inclusive, efficient and productive). Ultimately it is these blockages, and the potential opportunities for overcoming them, that become the focus for getting marginalised actors out of poverty.
  • 3. Crowding In: The central process in – and purpose of – facilitation through which interventions catalyse or bring other players and functions into the market system so that it works better for the poor. Crowding-in can result in enhanced breadth (more transactions in the core of a market), depth (supporting functions) or reach (new areas or markets). Definition taken from M4P Synthesis
  • 4. Drivers [of change]: Specific leaders in the organisations you are trying to attract who will be inclined to join the process and mobilise their own organisations, clients, peers, providers, etc. These are the individuals who should be engaged and targeted to join the PMSD process.
  • 5. Empowerment: The process of building the minimum and most basic skills and attitudes for market actors to interact effectively and productively with others. This kind of empowerment is called “empowerment for engagement”. Other types of empowerment (e.g. technical, agricultural or business training) should be provided by public or private market actors, not by the facilitator
  • 6. Exit Strategy: The plans that facilitators should have to make their eventual withdrawal from the intervention as smooth and “painless” as possible. Good facilitators design and implement their interventions with an exit strategy in mind (“how will this action help me to become irrelevant?”). In order to be sustainable, improvements in the market system must not depend on the on-going support of development NGOs.
  • 7. Extension: Agricultural extension describes the knowledge and information services that government agencies provide to farmers to increase their productivity and efficiency. It includes, but is not limited to, the transfer of knowledge generated by agricultural research. Adapted from http://www.nri.org/docs/d4857_agric_exten_web.pdf
  • 8. Facilitation: Strategies and activities to create conditions that motivate and support public and private market actors to drive change themselves beyond the facilitator’s intervention. Facilitators must avoid acting as market actors, but can empower them and create spaces for them to interact more effectively, expose them to new ideas and encourage experimentation and learning: always with the goal of promoting structural changes in the market system.
  • 9. Facilitator: An agent –usually acting on behalf of an NGO, who guides the PMSD process. A facilitator is external to a market system, but seeks to bring about change within a market system, according to the vision for change developed by the actors within it.
  • 10. Hooks: A set of incentives and justifications that motivate market actors to get involved in the PMSD process.
  • 11. Interest Forums: Interest forums are groups of market actors working together around common interests to make significant changes to the way the market system works. The changes they focus on might be in the market chain, in the structure of the supporting input and services or in the enabling environment.
  • 12. Intervention: A defined package of temporary activities or actions through which facilitators seek to motivate change in a market system. Usually in the form of a government or NGO led grant-based project or programme. Definition adapted from M4P Synthesis
  • 13. Iterative Process: A process where a particular procedure is repeated with the aim of approaching a desired goal. Each repetition of the procedure is called an ‘iteration’ and the results of one iteration are used as the starting point for the next iteration.
  • 14. Lead Firms: Strategic market actors who can help facilitators of inclusive market development to bring about sustainable change for marginalised people. They are key influential actors, with a willingness to commit finance, personnel or time towards creating positive change within the market system. A lead firm’s influence can have many sources, including size, distribution networks or political contacts; the key is their ability to drive change.
  • 15. Leverage Point: A point within the system, whether a key actor, policy or relationship, where a relatively small amount of effort can be applied to create a significant change in the market system.
  • 16. Marginalised Actors: Actors who form part of the system – play roles in it and derive an income from it – but who face disadvantages due to their lack of bargaining power, knowledge, political influence, social status, income, etc.
  • 17. Market: Formal or informal structure in which buyers exchange goods, labour or services for cash or other goods. Defined by forces of supply and demand, rather than geographical location. Definition taken from VSO’s Secure Livelihoods Position Paper
  • 18. Market Actor: These are the people, organisations and groups who play a role within a particular market system. This includes producers, processors and wholesalers, service providers such as transporters or input suppliers, and those who create the policies and infrastructure that affect the environment in which the product is sold.
  • 19. Market Chain: The channel through which a product moves, passing through each actor who has legal ownership over the good or service, from primary producers to final consumers. The market chain therefore includes farmers, processors, traders, wholesalers and retailers. In a market map, these represent the middle section of the map.
  • 20. Market Map: The framework that Practical Action uses to visualise the relationships and linkages between all of the different actors within a market system. This includes the market chain actors, the service and input providers and the forces and infrastructures in the business (or enabling) environment.
  • 21. Market Opportunity Group: Small groups of producers who represent much larger numbers of producers to explore new and better market opportunities both via the Interest Forums and with key individual actors. MOGs also play a crucial role in reaching consensus with their peers around decisions made with other market actors, and mobilising them to take action on these.
  • 22. Market System: The dynamic combination of people, relationships, functions and rules that determine how a particular good or service is produced, accessed and exchanged. It can be thought of as comprising a network of market actors, supported by various forms of infrastructure and services, and interacting within the context of the institutions or ‘rules’ that shape their business environment.
  • 23. Opportunity (systemic): A moment in time or a combination of favourable circumstances that create an opening or leverage point that market actors can use to achieve their objectives, and that would result in the market system becoming more inclusive, efficient and productive than before.
  • 24. Para-vet: Animal-health workers who have had a basic degree of training in animal welfare and health issues, and who often act as the frontline service providers in rural areas where access to professional veterinarians is difficult or slow. Common tasks include vaccinating livestock, curative treatments and advice about agricultural techniques.
  • 25. Participation: The engagement between different market actors (both public and private) to coordinate and collaborate towards changing the market system. In complex systems such as markets, no single actor can determine an outcome, and the decisions and behaviours of all actors affect how changes will manifest. We therefore need to bring strategic players together to jointly assess the system and implement strategies to improve it.
  • 26. Participatory Market Mapping Workshops : Workshops designed to bring together key market actors to contribute their perspectives and build a broader, more precise view of their market system. We have found that through this process of participatory market mapping, market actors build trust and relationships between them. In addition to building the understanding of market actors by facilitating the sharing of knowledge, another objective of the workshops is therefore to create the conditions of trust that enable coordination and collaboration.
  • 27. Participatory Market System Development (PMSD): Practical Action’s approach to promote inclusive markets that reduce poverty on a large scale and protect the environment. PMSD is based upon the principles of participation, facilitation and systems thinking. It creates appropriate conditions for public and private market actors to work together to improve markets that matter to the poor.
  • 28. Risks (systemic): Possible circumstances and events that may expose the market actors to dangerous situations or that may have negative consequences for the inclusiveness, efficiency or productivity of the market system.
  • 29. Steering Question: A question that guides participants towards a particular response, outcome or objective, or attempts to get them to think about something in a particular way.
  • 30. Sustainability: The market capability to ensure that relevant, differentiated goods and services continue to be offered to and consumed by the poor beyond the period of an intervention. Readers should be aware that this is a highly debated term. It is increasingly common to understand sustainability in terms of learning capabilities, resilience and adaptability. Definition adapted from M4P Synthesis
  • 31. Systemic Change: Change in the underlying causes of market system performance. Typically in the behaviour and relationships of market actors, formal and informal rules and supporting services – that can bring about more inclusive, efficient or productive functioning of the market system. Definition adapted from M4P Synthesis
  • 32. Systems Thinking: The principle of addressing the entire market system rather than just focussing on one part of it. We cannot understand how a system behaves by looking at the individual people or parts; therefore in order to address the root causes of a problem rather than just the symptoms, we need to understand how the key actors are connected and how their decisions influence one another.
  • 33. Vision for change: This is the improved state of affairs that stakeholders would like to get to and contribute towards.
  • 34. References M4P Synthesis: http://www.m4phub.org/userfiles/resources/712011102713724- A_Synthesis_of_the_Making_Markets_Work_for_the_Poor_(M4P) _Approach.pdf VSO’s Secure Livelihoods Position Paper: http://www.vsointernational.org/Images/VSO_and_Secure_Livelih oods_tcm76-21054.pdf
  • 35. If you think that any terms are missing from this glossary, please leave a comment below, and we’ll add them in as soon as possible!