Contenu connexe Similaire à Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon (20) Trust, reputation and social media in healthcare – the Patient’s View | Bertie Bosrédon2. About me
• BHF
• Breast Cancer Care
• Freelance
• Purple Vision
• Amnesty International, Samaritans,
Scope, Roche, CharityComms,
Podcast, Teaching…
12. X
91% of adults online use social media
Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
14. Every month, UK spend
184 million hours watching
YouTube, average session
20 minutes
2nd biggest search engine
Source:http://www.newmediatrendwatch.com
35. 1 post every 4 minutes
1500+ active users / month
60,000 visitors / month
8 hours of moderation / day
50. Digital Competencies Framework
Activity Introduction to digital communications
Principles Instinctive, shared
Skills & knowledge Stage 1
IDC100
Basic
understanding
Stage 2
IDC200
Understanding
& segmenting
your audience
Stage 3
IDC300
Setting
objectives
Stage 4
IDC400
Writing a
brief
Stage 5
IDC500
Collaborative
working:
internal &
external
partners
Requirements
(tools & resources)
Induction,
lunchtime
seminar,
webinar,
FAQ, video
Online
training,
workshop,
guidelines,
templates,
glossary
Templates,
criteria
check, case
studies
Online
training,
workshop,
webinar,
templates,
case studies
Online
training,
workshop,
webinar,
121 training,
guidelines
51. Digital Competencies Framework
Activity Social media
Principles Consistent, inclusive, coherent, brave, agile, empowered
Skills Stage1
SM100
Listening
Stage 2
SM200
Engaging
Stage 3
SM300
Measuring
Stage 4
SM400
Recruiting
external
‘champions’
Stage 5
SM500
Planning a
campaign
Requirements
(tools & resources)
Guidelines,
platform/tools
training,
online training
module
Online training
module, tools,
software
Online
training
module,
tools,
software,
workshop
Online
training
module,
tools,
software,
guidelines
Workshop,
121 training,
case studies,
online training
module
Notes de l'éditeur Founded in 2006 by Scott Harrison. New York City club promoter for ten years.In first 5 years, 40 million dollars: £25millionFund water projects