Intro to Twitter presentation prepare for the Master Builders Association of WPA.

1. Twitter 101
for the Construction Industry

2. Presenters:
Patty Swisher, Ron Kubitz,
Director of Marketing & PR Recruiting Manager
IKM Incorporated Architects Brayman Construction
@pmswish @ikminc @ronbray @braymanjobs
Special Thanks to
Karlye Rowles,
Marketing Manager of Schneider Downs
@Karlye Rowles @Schneider_Downs
@MBAofWPA

3. Agenda
1. What is Twitter
2. How to use Twitter
3. Resources
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4. What is Twitter?
@MBAofWPA

5. What is Twitter?
 Twitter is a social networking and
microblogging service that enables users to
broadcast and read short (140
character), text-based messages called
tweets.
 These updates can be submitted by a
variety of means including text
messages, instant messaging or a third-
party application.
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8. http://infographiclabs.com/news/twitter-2012/

9. Twitter is Everywhere
 Twitter has more than 465 million accounts
generating more than 175 million
tweets/day.
 Widely adopted by celebrities and
companies.
◦ Ashton Kutcher was first Twitter user to have
1 million followers (2009)
◦ Examples: http://socialfresh.com/top-10-twitter-
brands-2011-winners-announced/
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10. B2B marketers can use Twitter
effectively in 3 key ways:
 By listening to what is being said
about the company
 By engaging with clients and the
public
 By contributing and sharing their
expertise and thought leadership.
Read more at: http://www.optify.net/guides/twitter-for-business-the-
ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058

11. Twitter for Business
Goals Metrics
• Reach (followers + RT * RT’s followers)
Increase Brand Awareness • Followers
• Branded
Drive Traffic • Visits
Generate Leads • Leads
Nurture Leads • Visits and returning leads
• Twitter conversations
Improve customer service • Positive mentions
• Changes in customer satisfaction polls
• Number of Twitter conversations
• Number of DM
Use as help channel • Number of mentions of your help #
• Change in visits to help section on your
website
Read more at: http://www.optify.net/guides/twitter-for-business-the-ultimate-b2b-guide?_opt_r=TWITTER&_opt_rdid=6058

12. Twitter is a Communication
Tool
 Your personal brand
 Projects, products and updates
 Ask questions, seek advice
 Provide resources to your followers
 Breaking news
 Trends
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13. Should You Be on Twitter?
 Opportunity to share insightful ideas
with like-minded professionals
 Creating a “space” for your knowledge
 Ability to research ideas and topics
that are relevant to you
 Breaking news
 Relationship management
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14. How to Use Twitter?
@MBAofWPA

15. Setting up Twitter Account
Go to www.twitter.com.
Select a username.
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16. Setting up Twitter Account
• Upload a photo
of yourself.
• Add location
• Include a short
profile – 160
characters.

17. Start Tweeting
From twitter.com

18. Get Started
 Find people to follow.
◦ Who to follow – Twitter suggestions
◦ Search Twitter for people you know
◦ Search Twitter to find people with similar interests
◦ Tool: http://wefollow.com/
 Listen to conversations
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19. We Follow
http://wefollow.com/twitter
/

20. What should I tweet?
 RTs things you find of interest
 Articles from Trade Journals
 Ask questions
 Current events/news items
 Links to blog posts
 Photos

21. Tweets and Messages
◦ @Replies and Mentions
◦ RT (retweet)
 Reposting of someone else’s Tweets
 Without comment
 With comment
 Copy the content of the tweet you’d like to share. Add RT to show it’s a retweet
and the Tweet’s original author’s name. Add your comments.
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22. Tweets and Messages
 Send a private message to a follower
◦ DM (Direct Message)
◦ Limited to 140 characters
◦ Something you don’t want to share or spread.
◦ Send to followers.
◦ Can’t send to people who do not follow you.

23. Interactions Tab
◦ See what’s happening on Twitter in relation to you.
 Favorited tweets
 Latest retweets
 @replies and mentions

24. Activity Tab
◦ Discover Page
◦ Stats on the people you follow
 Favorites, retweets and follows

25. Hashtag
 The # symbol, called a hashtag, is used to mark
keywords or topics in a Tweet.
 It was created organically by Twitter users as a way to
categorize messages.
 Create a hashtag by prefixing a word with the hash
symbol: #mbaofwpa or #AIA or #SMPS
 Click on a hash-tagged word in any message show you
all other tweets in that category

26. Search
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27. Advanced Search
https://twitter.com/#!/search-advanced
Article:
Mashable Social
Media: HOW TO: Use
Twitters Advanced
Search Features
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28. URL Shortener
 Minimizes URL so you have more characters to express
yourself.
◦ Twitter will shorten for you
 T.co naming convention
◦ External Service
 Bit.ly
 http://tinyurl.com/

29. Twitter Rules of Thumb
1. Don’t spam.
2. Update consistently.
3. Find the latest buzz and contribute or create the latest buzz.
4. Set up searches.
◦ Search for yourself so you can reply to people who @ you.
◦ Search for your interests – Surfing, Pittsburgh, Sports
5. Take it slow.
◦ Don’t worry if you have 2 followers and follow 100 people.
◦ You will gain followers as you get involved in the conversation and post
interesting content.
6. You cannot edit a tweet after you post it. You can only delete
it.
7. Some things are better left unsaid.
◦ Use discretion.
◦ Tweets are archived digitally by the Library of Congress
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30. Twitter Etiquette
 Be Authentic
 Followers
◦ Don’t be obliged to follow everyone
 Share
◦ RT with comments or without
 Reciprocate
◦ Say Thank You for RTs and mentions
 Take it Offline

31. Twitter Resources
@MBAofWPA

32. Twitter Resources
 10 Easy Steps for Twitter Beginners
◦ http://www.twitip.com/10-easy-steps-for-twitter-beginners/
 Twitter Help Center
◦ https://support.twitter.com/
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33. Use 3rd Party App to Manage
http://hootsuite.com/dashboard#/tabs?id=113683
1

34. Buffer App

35. Buffer App

36. TweetChat

37. http://www.mbawpa.org/socialmediaresources.asp
@MBAofWPA

38. Fail Whale
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39. Thank You!
@MBAofWPA