A survey of 415 smartphone users found the following about QR code usage:
- 70% had seen a QR code, with most seeing them in magazines, newspapers, posters or flyers.
- 49% of those seeing a QR code had used one, most commonly to get a coupon, discount or deal.
- 70% of respondents said they would be interested in using a QR code in the future, many to get discounts or access additional information.
- 41% said they would be somewhat likely to remember an advertisement with a QR code.