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Pleased
  to meet you.
  My name is
  Polle.
Photo: Filip Bunkens
Digital Native for Ministry of Education, Culture and Science (OC&W)
An actual company.
Go figure.
With a boss.
Rules.
Office hours.
A building.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Pretty much all
the things most
youngsters hate.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
The most
talented
people I know
just do stuff
they like.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
[INSERT TS2AS]
[INSERT TS2AS]
[INSERT TS2AS]
[INSERT TS2AS]
[INSERT TIJS VROLIX]




TIJS VROLIX tijsvrolix.be
[INSERT SOFIE VALKIERS]




SOFIE VALKIERS fashionata.be
[INSERT ELINE BOCHEM]




ANDREW VASSALLO
Cutest male/female geek
[INSERT OMAR KBIRI]




OMAR KBIRI kbiri.nl
This
  is my
  BlackBerry.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
And
It’s
Always
On.
This
   No.
  is my
   Not an iPhone.

  BlackBerry.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
I use it to keep in touch with
3000 twitter followers ...
... and select the
                                                                                most interesting
                                                                                 content that day,
                                                                                       selected by
                                                                                         my peers.




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
(THAT WAS A JOKE. I HATE SOCIAL MEDIA EXPERTS.)




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Besides my Blackberry,
I could work on my laptop.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Or, for that matter. On your
laptop.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
I store all my data online.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
My Boondoggle files.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
My favorite links.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
My presentations.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
My network.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
But, really, it’s not about
technology. Technology is not
leading, ideas and personal
connections are.
Technology is just an enabler.


© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
I organize a bi-monthly drink for
talented online-minded
youngsters in Amsterdam,
Antwerp, Brussels, Ghent and
London.


© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
JONG TUIG / Amsterdam
Photo: Filip Bunkens
JONG TUIG / Antwerp
Photo: Filip Bunkens
JONG TUIG / Ghent
Photo: Filip Bunkens
YOUNG SCUM / London
And I met
my girlfriend
there.
By the way: I usually have never
seen the people I organize the
event with. We collaborate via
twitter, email or skype.



© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Oh, and I don’t even know some
of them by their real name …
@nalden @ort @orsii …




© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Photo: Lev Kaupas – Maurice Mikkers
Digital Native for Ministry of Education, Culture and Science (OC&W)
Digital Native for Ministry of Education, Culture and Science (OC&W)
Digital Native for Ministry of Education, Culture and Science (OC&W)
Digital Native for Ministry of Education, Culture and Science (OC&W)
So, what’s the
return on all
this geekyness?
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
;)
Social agency of the year.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
14th most powerfull marketeer.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
But, even more important. A
minor shift in skills/thoughts
with huge consequences.
A strong belief in some basic
principles.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
The power of technology as a
steroid.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
The power of smart ideas.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
The power of reputation.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
The importance of service and
product over communication.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Stuff worth talking, sharing and
loving.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
Extremely fast access to the right
ideas and right people.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu
POLLE DE MAAGT / Strategist
       Boondoggle Amsterdam / Leuven
       polle.demaagt@boondoggle.eu
       @polledemaagt
       facebook.com/polledemaagt
       www.polledemaagt.com




Photo: Filip Bunkens

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Digital Native for Ministry of Education, Culture and Science (OC&W)

  • 1. Pleased to meet you. My name is Polle. Photo: Filip Bunkens
  • 3. An actual company. Go figure. With a boss. Rules. Office hours. A building. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 4. Pretty much all the things most youngsters hate. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 5. The most talented people I know just do stuff they like. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 10. [INSERT TIJS VROLIX] TIJS VROLIX tijsvrolix.be
  • 11. [INSERT SOFIE VALKIERS] SOFIE VALKIERS fashionata.be
  • 12. [INSERT ELINE BOCHEM] ANDREW VASSALLO Cutest male/female geek
  • 13. [INSERT OMAR KBIRI] OMAR KBIRI kbiri.nl
  • 14. This is my BlackBerry. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 16. This No. is my Not an iPhone. BlackBerry. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 17. I use it to keep in touch with 3000 twitter followers ...
  • 18. ... and select the most interesting content that day, selected by my peers. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 19. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 20. (THAT WAS A JOKE. I HATE SOCIAL MEDIA EXPERTS.) © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 21. Besides my Blackberry, I could work on my laptop. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 22. Or, for that matter. On your laptop. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 23. I store all my data online. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 24. My Boondoggle files. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 25. My favorite links. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 26. My presentations. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 27. My network. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 28. But, really, it’s not about technology. Technology is not leading, ideas and personal connections are. Technology is just an enabler. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 29. I organize a bi-monthly drink for talented online-minded youngsters in Amsterdam, Antwerp, Brussels, Ghent and London. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 30. JONG TUIG / Amsterdam Photo: Filip Bunkens
  • 31. JONG TUIG / Antwerp Photo: Filip Bunkens
  • 32. JONG TUIG / Ghent Photo: Filip Bunkens
  • 33. YOUNG SCUM / London
  • 34. And I met my girlfriend there.
  • 35. By the way: I usually have never seen the people I organize the event with. We collaborate via twitter, email or skype. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 36. Oh, and I don’t even know some of them by their real name … @nalden @ort @orsii … © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 37. Photo: Lev Kaupas – Maurice Mikkers
  • 42. So, what’s the return on all this geekyness? © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 43. ;)
  • 44. Social agency of the year. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 45. 14th most powerfull marketeer. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 46. But, even more important. A minor shift in skills/thoughts with huge consequences. A strong belief in some basic principles. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 47. The power of technology as a steroid. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 48. The power of smart ideas. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 49. The power of reputation. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 50. The importance of service and product over communication. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 51. Stuff worth talking, sharing and loving. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 52. Extremely fast access to the right ideas and right people. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu
  • 53. POLLE DE MAAGT / Strategist Boondoggle Amsterdam / Leuven polle.demaagt@boondoggle.eu @polledemaagt facebook.com/polledemaagt www.polledemaagt.com Photo: Filip Bunkens