Presentation on stuff worth sharing and content strategies for Yonego/E-Sites.

1. How corporate blogging
will get you laid.
A plea to create stuff worth sharing.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

2. Or: What we can learn
from little elephants.
A plea to create stuff worth sharing.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

3. Pleased to meet you.
My name is Polle de Maagt.
I work as a Strategist and
Creative Technologist at a
small but remarkable agency
called in Leuven
and Amsterdam.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

4. But, before we start.
The one thing you should never ever forget:
It’s all about stuff worth
sharing and loving.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

5. The internet is a conversation
network.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

6. Create stuff worth sharing.
The digital world changed the way people find
and buy products. The internet is a conversation
network, where empowered consumers talk.
They talk more passionate, more genuine and
with more impact than any brand can.
The best thing brands and organisations can
do is fuel these conversations and feed
consumers with stuff worth sharing and
talking about.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

7. What is stuff worth sharing.
Brands and products are a promise. Brands can
either fail to live up to that promise, just live
up to that promise or exceed expectations.
Exceeding expectations, by being faster, smarter,
better or more human than people expect really
fuels conversations and creates stuff worth
sharing.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

8. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

9. A promise isn’t just
communication, it is more
about products, what you
share, customer service and
acts of kindness.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

10. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

11. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

12. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

13. Case 1: A pragmatic approach
Boondoggle’s social
savvyness.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

14. Together with our friends at Rhinofly, we were
named most social savvy agency in The
Netherlands.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

15. By acting in a pragmatic way.
Gaston
Tom
Astrid
Polle
Karel
Mira
Geertje
Mariska
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

16. We already had a pretty boring corporate blog
at blog.boondoggle.eu and even our own
totally hip social media press release service at
press.boondoggle.eu (powered by prez.ly).
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

17. We started lexicon.boondoggle.nl, a listing of
all Boondoggle memes, neologisms and inside
jokes, capturing the Boondoggle culture.
It makes us human.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

18. We are extremely committed to share our
vision and thought by uploading our slidedecks
to slideshare.net/polledemaagt and
/tomdebruyne.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

19. We use our delicious feeds to feed
@boondogglenl and @boondogglicious.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

20. Case 2: It’s like freakin’ chess!
Kinepolis.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

21. This is Kinepolis.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

22. They have their own fanpage.
But wouldn’t it be awesome if we could really
connect?
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

23. Let´s partner with movie producers to leverage
Facebook fanpages.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

24. Case 3: Claiming thought leadership
Loyalcation.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

25. It started with a presentation at a mobilecamp
unconference.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

26. Case 4: The best corporate blog. Ever.
Elephants eat
marketeers for
breakfast.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

27. Here he is,
our monster.
Kai Mook
is his name.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

28. Antwerp Zoo created a constant and
passionate stream of content.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

29. Recap.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

30. It is all about stuff worth sharing.
Be human.
Be pragmatic.
Maximize touchpoints.
Claim thought leadership.
Be awesome.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

31. POLLE DE MAAGT Strategist
Boondoggle Amsterdam / Leuven
polle.demaagt@boondoggle.eu
@polledemaagt
facebook.com/polledemaagt
www.polledemaagt.com
Photo: Filip Bunkens