Southeast marina market services

Southeast Marina Market, LLC

Southeast
Marina
Market,
LLC

Polly
Fuqua,
Principal

6071
Round
Hill
Lane

Knoxville,
TN
37912

Phone:
865-‐414-‐0501

Fax:
865-‐300-‐5187

E-‐Mail:
polly@marinamarket.net

Web:
www.southeastmarinamarket.com


1

About
Us

Business
Valuation

Marina
Business
Brokerage

Today’s
Market
and
Recent
Transactions

Marketing
Consulting

Company
Branding

Design
Services

Identity
&
E-‐Commerce

Collateral
Package

Social
Media
&
Networking


2

We
are
specialist
in
our
field
with
special
insight
in
a
niche
market
but
our
vision
and
strategy
works.
Do
you

need
an
effective
deal
initiator,
expediter
and
closer;
an
experienced
experts
working
with
banks,
investment

firms,
a
variety
of
sellers,
buyers
and
well
versed
in
the
complexities
of
a
marina
transaction.

We
are

specialist
in
our
field
with
special
insight
in
a
niche
market
with
a
vision
and
strategy
that
works.

Our

strengths
include
analysis,
positioning,
targeting,
strategic
alliances,
business
development
and
orchestration

of
client
resources.

Today
more
than
ever
you
need
the
expert
services
of
an
experienced,
energetic
professional
with
a
proven

track
record
and
the
wherewithal
to
roll
with
the
rough
tides.
A
marina
specialist
with
a
reputation
in
the

marketplace
for
successfully
completing
complex
marina
transactions
during
the
economic
downturn
with

insight
is
a
value-‐based
solution
in
any
economic
environment.

Business
Valuation

Our
first
step
is
to
create
a
Business
Valuation
and
Offering
Memorandum
–
This
document
provides
a

detailed
description
of
the
offering,
including
history,
discussion
of
ownership
transition,
data
and
statistics

regarding
operations
and
recent
financial
performance,
some
high
level
market
analysis,
and
photographs
of

the
business
location.
This
document
is
provided
to
prospective
buyers
if
they
have
continued
interest
after

reviewing
the
detailed
offering
summary.

In
valuation
marine
related
businesses,
our
marina
specialist
uses
market
comparisons,
the
estimated
fair

market
value
of
tangible
business
assets;
typically,
current
assets
such
as
cash
and
cash
equivalents,
accounts

receivable,
inventory
and
prepaid
expenses,
together
with
fixed
assets
such
as
real
estate,
and
most

importantly
the
financial
status
and
history
of
the
business
which
include
revenues,
cash
flow,
profit

consistency,
customer
base,
and
intensity
of
competition,
industry
recognition,
growth
potential
and
the

probability
of
continued
operation.
Total
Liabilities
can
include
accrued
expenses,
accounts
payable
and

notes
payable.
We
will
also
assist
in
determining
any
perceived
risks
and
other
characteristics
associated
with

the
business
enterprise
in
which
the
investment
is
made.

We
use
the
Market
Value
approach,
the
Asset
Value
element
is
the
estimated
fair
market
value
of
tangible

business
assets;
typically,
current
assets
such
as
cash
and
cash
equivalents,
accounts
receivable,
inventory

and
prepaid
expenses,
together
with
fixed
assets
such
as
real
estate,
machinery,
equipment,
vehicles,

furniture,
fixtures
and
other
fixed
assets
including
computer
hardware
and
software.
Components
of
the

Business
Value
(Goodwill)
element
include
revenues,
cash
flow,
profit
consistency,
customer
base,
and

intensity
of
competition,
industry
recognition,
growth
potential
and
the
probability
of
continued
operation.

Total
Liabilities
can
include
accrued
expenses,
accounts
payable
and
notes
payable.
Determination
of
Risk
–

Expected
rates
of
return
can
vary
among
business
investments,
depending
on
the
perceived
risks
and
other

characteristics
associated
with
the
business
enterprise
in
which
the
investment
is
made.


3

Marina
Business
Brokerage

Specializing
in
privately
owned
and
commercial
marinas,
our
experienced
team
of
highly
trained
consultants

and
intermediaries
assist
you
throughout
a
merger,
acquisition
or
divestiture
process
of
marina
transactions.

As
your
advocate
we
provide
a
discreet
consultative
approach
to
each
and
every
business
transaction
that
is

unrivaled
in
the
industry.
Because
our
team
is
built
of
the
most
seasoned
and
experienced
professionals
and

we
continue
our
ongoing
training,
you
can
rely
on
our
intermediaries
to
bring
to
you
exactly
the
same
level
of

service
and
professional
resources
that
a
much
larger
company
would
receive
from
the
finest
top
tier

investment
bank.

Our
experience,
marketing
strategies,
industry
relationships,
repeat
clientele
and
referrals
has
built
an

impressive
company
database.
We
leverage
all
of
our
resources
including
a
strategic
marketing
plan
to
reach

around
the
GLOBE
that
best
fits
your
needs!

Marina
properties
can
be
a
tricky
animal
to
sell
given
their
host
of
unique
attributes:
confidentiality,

environmental,
operating
business
and
government
leases.
We
manage
the
entire
sales
and
marketing

process
throughout
the
transaction.
Our
client
services
also
include
working
in
your
best
interest,
qualifying

sellers
and
buyers
for
reputation
and
financial
capability,
coordinate
the
negotiations,
and
act
as
intermediary

until
the
deal
is
completed.
We
do
our
work
so
you
as
the
owner
can
do
what
you
do
best
-‐
run
your
business.

We
will
create
a
marketing
summary
for
promotional
purposes
only.

–
This
document
provides
a
generic

description
of
the
offering
with
summarized
historical
financial
data.
This
document
will
form
the
basis
of
the

listing
and
be
used
on
various
web
sites,
marine
related
magazines
as
marketing
material
and
is
intended
to

give
the
reader
only
enough
information
to
determine
if
the
industry,
size
and
general
location
of
the
marina

business
match
his/her
interest
and
acquisition
criteria.

All
prospective
buyers
must
sign
a
Confidentiality
and
Non-‐Disclosure
Agreement
and
provide
proof
of

financial
qualification
in
order
to
receive
any
specific
listing
documents
according
to
our
company
policy.

Specific
sellers
may
have
certain
conditions
to
obtain
this
document.

We
have
identified
and
prioritized
a
list
of
possible
suitors
to
fit
a
certain
criteria
and
region.
From
here
on
out

it
is
just
be
plain
old
hard
work,
with
all
of
us
contacting
people
in
our
database,
marina
companies
and

investment
firms
with
spending
capital
those
companies,
using
both
a
top
down
approach
(call
the
president)

and
a
bottom
up
approach
(call
the
dock
manager).

Most
marina
consultants
or
any
type
of
business
brokers

will
not
take
the
time
necessary
to
pursue
a
list
of
companies
or
strategically
find
buyers.


4

We
will
continue
to
take
advantage
of
all
the
online
communities
and
social
networks.

Its
pays
to
stay
up
with

the
times
as
networking
evolve.
But
it
is
critical
to
the
end
result
to
utilize
all
your
marketing
tools
to
be
in

front
of
the
right
buyers.

We
believe
in
establishing
a
rapport
with
the
interested
buyers
to
understand
their
ownership
capabilities,

wants,
and
needs.

Qualified
buyers
with
continued
interest
will
receive
a
forward
looking
profile
with
explicit

descriptions
including
history,
data
and
statistics
regarding
operations
and
recent
financial
performance,

some
high
level
market
analysis,
and
photographs
of
the
business
location,
assets,
and
more.

We
create
a

video
that
allows
prospective
buyers
"a
look
into
the
business"
without
physically
coming
to
your
location.

This
protects
confidentiality
while
distinguishing
your
business
from
the
competition
allowing
the
buyer
to

“see”
themselves
as
owners
of
the
business..

We
will
address
specific
questions
and
highlight
the
benefits
and
all-‐important
factors
regarding
marina
of

interest
to
assist
buyers
during
their
decision
process.

We
want
buyers
who
are
prepared
to
buy
now!

By
asking
all
the
right
questions!
Do
you
understand
the

lending
and
approval
procedures
involved
in
a
marina
purchase?
Prior
to
touring
a
marina
have
you
talked
to

a
lender
as
we
review
your
personal
financial
statement?

Can
you
afford
the
initial
down
payment?

Are
you
prepared
as
a
buyer
to
purchase
a
property
today?

Have
you
prepared
a
personal
financial

statement,
copies
of
2
years
of
tax
returns;
a
resume
and
a
business
plan
to
present
to
a
banker
for
review?

Did
you
prepare
a
business
plan
stating
the
purpose
of
the
loan,
use
of
funds,
business
summary,
financial

statements,
and
just
incase
you
find
the
right
property
at
the
right
purchase
price?
Do
you
have
provisions
are

thoughts
of
a
letter
of
intent.

We
will
assist
the
both
marina
owner,
seller
and
buyer
with
the
lending
process
by
providing
a
detailed

description
of
the
marina
business,
any
significant
improvements
made
to
the
property,
asset
list,
inventory,

3
years
of
tax
returns
and
updated
profit
and
loss
statements
for
review.

The
lease
summary,
rent
roll,

customer
and
vendor
list
will
also
be
available
for
review
during
the
due
diligence
period.


5

TODAY’S

MARKET

Commercial
Lending
has
never
been
an
easy
task
for
the
average
marina
buyer
because
of
the
complexity
of

the
sale
and
lender
requirements.

The
lack
of
understanding
a
marina
operation
has
limited
new
buyers

entering
the
market.

After
the
stock
market
crash
any
commercial
loan
is
considered
to
be
a
risk
and
almost

impossible
for
new
a
buyer
without
the
cash
ability
in
addition
to
have
a
specialized
knowledge
to
run
a
niche

business
such
as
a
marina.

Southeast
Marina
Market,
LLC
Recent
and
Present
Projects

Polly
Fuqua,
Principal

East
Port
Marina,
TN

$1
,600,000

9/2007

Roger’s
Nursery/Marina,
PA

$

650,000

8/2007

Carr
Creek
Marina,
KY

$
1,200,000

2/2008

RandN
Marina,
NC

$
3,450,000

8/2008

Lakeview
Marina

$
2,200,000

10/2008
w/United
Realty

Elm
Hill
Marina

$10,500,000

12/2008

Beach
Island
Marina

$
3,500,000

1/2009

Wisdom
Dock
Marina

$
6,092,000

1/2010

Heron
Point
Marina

$

900,000

4/2010
w/United
Realty

Cotton
Port
Marina

$

650,000

9/2010
Under
Management
Lease

Swann’s
Marina

$
1,800,000

Under
Contract
w/United
Realty

2010-‐2011
Consulting/Marketing/Valuations
Projects

BBT-‐
Marina
Consulting,
TN

Jamestown
Bank,
Marina
Consulting,
TN

Herbert
Pritchard
Appraisals,
Marina
Consulting,
KY

Michael
and
Christine
Kelly,
Buyer
Representation,
MA

Bass
Inc,
Buyer
Representation,
AR

MariCorp
US,
Marketing
Consulting,
MO

James
Owens
Appraisal
Service,
NC

Mcpherson
Appraisals,
Marina
Consulting,
TN


6

MARKETING
CONSULTING

Any
business
owner
when
it
comes
to
marketing
talk
is
cheap,
effective
marketing
is
priceless.

Our
marina

and
marketing
experts
are
focused
on
moving
your
business
forward;
our
strategies
begin
with
results
in

mind.

Our
first
goal
is
to
ensure
a
smooth
transition
as
a
new
owner.
From
past
experience
that
isn’t
always

how
a
new
business
with
a
new
owner
will
start
out.

Our
job
is
to
ensure
no
tenured
employees
are
resistant

to
change,
stuck
in
the
past
and
believe
what
may
have
worked
well
in
the
past
when
there
was
little
change

in
the
external
environment
however
that
will
no
longer
be
the
case.

To
grow
your
Marina,
Campground
or
Resort
to
its
earning
capacity
we
recommend
mentor
management
to

adapt
the
staff
successfully
to
an
organizational
change
with
positive
reinforcement
and
open
the
staff
to

continual
learning
and
reinvention.

We
will
mentor
the
staff
in
different
areas
of
marketing,
management

and
communication
to
understand
what
the
customers
are
going
through,
overcoming
objections
and

providing
more
personalized
services.

Like
any
other
marketing
strategy
using
offline
tools,
you
need
to

know
your
goals
and
customers.

We
will
recommend
different
ways
on
how
to
interact
with
your
customers.

Challenge
status
quo
by
finding
new
markets
and
revenue
streams.

Our
marketing
plan
is
to
build
a
strong

team,
customer
rapport,
greater
profits,
lead
generation,
higher
quality
of
clientele,
and
creating
activities

and
events
to
unite
the
campground,
slip
owners
and
staff
on
a
foundation
to
build
on
and
more.

Busy
places
get
business;
slow
ones
don’t.

Your
needs
will
be
our
top
priorities,
and
our
experienced
team
will
ensure
that
your
brand
is
in
a
constant

state
of
positive
evolution.


7

“You
never
get
a
second
chance
to
make
a
first
impression!”

Since
a
website
creates
your
company's
image
on
the
Internet,
it
is
important
that
this
dynamic
first

impression
holds
the
visitor's
attention.

The
attention
span
on
the
Internet
is
only
seconds.
If
a
visitor
to
your
website
is
not
impressed
immediately

that
your
website
is
professional
and
useful
for
their
purpose,
over
60%
will
move
on
in
search
of
information

elsewhere.
That
is
why
a
visually
appealing
form,
user
friendly
along
with
easily
identifiable
functions,
is

absolutely
the
key
to
good
web
page
design.
Your
navigation
scheme
must
be
clear
and
effortless,
and
your

message
needs
to
be
clearly
understood
and
informative.

Design,
Web
Presense,
Google
Specialty
Packages,
Internet

Marke.ng
Consultant
Services,
Tac.cs,
Search
Engines,
Linking
NewsleOers,
Direct
Mail,

iTarget
and
Market
Posi.oning,
Sites
on
Top
Aﬃiate
Directories,
Specialty
Ads,
Website
and

Promo.on
and
Event
Planning

Internet,
Email
and
Joining
Printed
Brochures
and
Business

Social
Media
and
Networks
Forms


8

Our
team
makes
it
a
point
to
put
our
customer’s
first,
to
better
understand
your
needs
and
respond

appropriately
whether
it’s
by
phone,
email,
face
to
face
and
ensure
your
satisfaction
during
the

implementation
phase
of
our
consulting
services.

Here
are
some
of
the
services
we
offer
in
other
marketing
and
management
consulting
packages:

•
Discussion
of
goals
and
objectives
regarding
new
marketing
initiatives,
ideas
and
strategies

•

Review
of
existing
vendors,
suppliers,
media,
including
suggestions
on
creative
ways
to
enhance
and

promote
your
message
and
build
value

•
Strategic
marketing
plan
development,
complete
with
budget,
and
recommend
tactics

•
Customer
profiling
who
participate
in
the
marina,
boating,
fishing
and
any
other
marine
related
and

vacation
industry

•
Competitor
espionage,
including
review
of
product/service
offerings,
rates,
promotions,
web

strategies,
messaging,
and
key
competitors'
positioning

•
Brainstorming
for
new
product
or
service
promotions,
and
ever
changing
marketing
strategies

•
Social
network
media,
set
up,
and
promotion

•

Customized
website,
Google
tools
with
analytics
data,
logo
design
and
collateral
packages

•

We
will
specialize
a
package
based
on
our
initial
meeting
and
recommendations,
phases
based
on

your
budget
and
new
and
or
operating
business
with
established
brand.


9

COMPANY
BRANDING

We
want
to
know
what
your
business
offers
and
create
more
possibilities
during
our
marketing
campaign
by

learning
everything
we
can
about
your
customers
and
your
competition.

We
almost
eat
and
sleep
it
until
its

second
nature
so
we
can
create
a
unique
brand
image
that
speaks
your
benefits
to
your
clientele
and

potential
customers.

In
our
pre-‐discovery
we
will
prepare
a
few
ideas,
directional
with
different
logos,
website
options,
a
marketing

plan,
marketing
plan
and
business
model
to
fit
your
needs
based
on
our
extensive
research.

Our
Discovery

Meetings
will
continue
to
take
place
on
site,
in
person
and
conference
calls
with
you
and
your
staff.

We
want

everyone
to
understand
the
scope
of
the
project
to
learn
more
about
your
business,
your
challenges,
wants

and
needs.

You
have
a
choice
of
a
variety
of
services
and
products!
Consulting,
Mentoring,
Design
Services,
Logo,
Website

with
Interactive
Functions,
Social
Media,
a
variety
of
Collateral
Packages
including
Business
Forms,
Sales
Kit,

Brochure,
Newsletters,
E-‐Commerce
or
Print
Advertisements
and
more.

We
position
you
to
stand
out
from
your
competition,
and
convince
potential
clientele
to
choose
you
because

it
is
the
best
choice
for
them.

We
personalize
our
packages
and
services
just
for
you
and
your
business.

The

marina
industry
is
a
niche
market.

Every
marina
is
unique,
as
your
needs
will
be
as
we
walk
these
steps
with

you
as
our
client.


10

DESIGN
SERVICES

Our
designers
are
skilled
at
creating
attention-‐getting
logos,
web
design,
blogs,
e-‐commerce
newsletters,

brochures,
and
more.
They
also
specialize
in
the
creation
of
marketing,
advertising
and
collateral
packages.

You
need
to
spice
up
your
image,
we'll
create
the
right
design
to
catch
your
audience's
eye.
Our
professionally

trained
graphic
designers
are
computer
artists
who
know
how
to
use
their
creative
abilities
to
improve
the

look
of
your
printed
and
e-‐commerce
projects.

A
well-‐designed
logo
captures
your
business
and
is
invaluable

in
communicating
your
value
to
potential
clients
and
your
current
customers.

Creative
use
of
color,
typography,
photos,
and
illustration
can
dramatically
improve
the
effectiveness
of
your

project.
Good
design
can
help
create
a
favorable
impression
that
makes
your
resort
stand
out
in
the
crowd
in

the
boating,
marina,
travel
and
leisure
industry.

We
are
professional
group
with
our
own
niche
to
think
out
of
the
box
in
a
niche
market.
We're
ready
to
work

with
you
to
get
your
design
done
on
time,
correctly,
and
provide
you
with
the
highest
quality
at
favorable

prices.


11

IDENTITY
&
E-‐COMMERCE

Logo
Design
–
Is
a
picture
worth
a
thousand
words?

Absolutely!

Our
logo
design
service
includes
the

complete
professional
design
of
an
illustrated
or
text
logo.
Process
starts
with
visual
direction
presentation.

Once
approved,
we
will
design
3
or
more
concepts
in
color,
based
upon
approved
visual
direction,
and
up
to
2

rounds
of
revisions
of
a
chosen
concept.
Final
logo
will
provided
in
vector
or
raster
format
and
in
several

common
electronic
formats.
(.eps,
.tif,
.jpg,
.gif,
in
black/white
and
color).

Website
Marketing
&
Promotion

»
Search
Engine
Optimization
(SEO)

»
SEO
Design
Techniques

»
Search
Engine
Results
For
Local
Businesses

Research
shows
that
a
company’s
website
is
the
most
highly
rated
factor
that
turns
a
prospect
into
a
client.

Will
the
World
Find
Your
Website?
Not
unless
it’s
designed
to
be
found,
creates
enough
interest
to
stop

surfing
and
understand
that
your
resort
does
offer
everything
they
need.

Business
on
the
Internet
is
about

people
finding
your
website
quickly
and
easily.
The
whole
point
of
having
a
website
is
to
promote
your

business.
Simply
submitting
your
website
to
the
major
search
engines
isn't
enough.

We
already
have
the
top

marina,
travel
and
resort
business
listing
ready
for
submission.

We
create
websites
that
are
optimized
around
relevant
keywords
and
phrases
that
relate
to
your

business,
picked
after
careful
research
and
discussion
with
you.
Keywords,
link
relevance
and
several

other
techniques
are
designed
into
your
web
site
to
help
bring
your
message
to
the
world.


12

Why
Be
First
on
Google".
Everyone
wants
to
be
number
one,
or
at
least
on
the
first
page.
There
are
even

some
SEO
firms
out
there
that
guarantee
front-‐page
positions.
How
do
they
do
it?

The
first
way
is
to
pay
for
Google
Ad
words.
You
select
the
major
keywords
or
phrases
and
bid
up
how
much

you
will
pay
when
someone
uses
them
in
a
Google
search,
and
how
much
you
will
pay
if
someone
clicks
on

your
link.
This
wasn't
too
expensive
in
the
old
days,
when
there
wasn't
much
competition
for
key

words/phrases.
However,
it
can
become
quite
expensive
now
with
some
key
phrases
costing
$10.00
and
up

per
click.

The
second
ploy
is
to
pick
obscure,
long
key
phrases,
something
that
no
one
else
would
use
to
optimize
their

website.
So
when
you
type
in
the
obscure
phrase,
your
website
will
probably
come
up
first
on
the
Google

search
because
no
other
website
uses
the
phrase.

But
we
don’t
take
chances!!!
We
will
utilize
all
the
Google
tools,
interactive
maps,
address
from
here
to
there,

and
location
pins
on
your
website.

We
apply
all
of
our
knowledge
about
search
engine
optimization,
Internet
marketing
and
how
to
design
your

website
to
get
maximum
traffic
and
exposure.


13

Our
Company
Website
Style
-‐
Includes
Sub
page
style
design,
including
typography,
Website
HTLM
coding,

CSS
styles,
Flash
and
Java
Script
headers.
Also
includes
interactive
design
for
promotional
and
"call
to
action"

areas
and
sub
navigation
as
needed
and
agreed.

We
will
hand-‐code
your
site
using
the
latest
web
standards

and
(Cascading
Style
Sheets).
Our
standard
Home
page
Flash
Animation
package
includes
1
main
scene,
and

up
to
3
additional
"scenes"
of
images.

Additional
page
styles,
such
as
product
or
services
pages
that
demand

a
unique
look,
e-‐commerce
styles,
landing
pages,
blogs,
demos,
etc.
can
all
be
purchased
at
additional
costs,

as
their
demand
varies
from
client
to
client.

Home
Page
Interactive
Animation

-‐
Specialized
and
Priced
Per
Client
-‐
Our
website
has
ZIP
because
we

created
it
with
some
FLASH
and
Various
Java
Script
options.

This
can
add
some
"zip"
to
your
brand
by

displaying
your
message
in
a
time-‐lined
or
on
demand
sequence
that
maximizes
readability
or
allows
your

users
to
interact
with
on
screen
images
that
will
animate
in
key
information,
imagery
or
offers.

Additional

page
styles,
such
as
product
or
services
pages
that
demand
a
unique
look,
e-‐commerce
styles,
landing
pages,

blogs,
demos,
etc.
can
all
be
purchased
at
additional
costs,
as
their
demand
varies
from
client
to
client.

Link
Strategy
-‐
High
quality
relevant
websites
that
link
to
your
website
are
a
major
factor
to
demonstrate

your
website's
importance,
and
therefore
improve
search
engine
ranking.
Listing
your
website
with
well-‐
established
directories
also
improves
your
site
popularity
and
search
engine
ranking.
We
have
researched
the

top
trafficked
sites
vacation,
marina
listings,
boating,
cabins
and
boat
rentals,
campgrounds,
and
other
travel

and
water
sports
related
sites.
Our
link
strategies
is
to
improve
your
rankings
and
bring
more
traffic
to
your

website.

Our
network
affiliation
within
the
marine
industry
and
affiliate
with
allmarine.com
will
put
us
at
the

top
of
the
list.

Blogs
-‐
Our
standard
blog
package
includes
categories,
archives,
links,
social
media
buttons,
subscribe
to

email,
RSS,
promotional
offering
for
widgets
from
provided
files
(up
to
5).
Our
Blog
is
completely
customized

designed.
Blog
search
and
other
functions
can
be
added
for
an
additional
fee.

Custom
Blogs-‐
The
modern
day
newsroom,
our
custom
interactive
blog
is
designed
to
match
your
brand
and

is
one
of
the
fastest
ways
to
build
a
web
presence,
promote
news,
interact
with
potential
customers,
and

enhance
your
SEM
efforts.

We
manage
and
implement
your
e-‐commerce
from
initial
website
design
layout
on
through
to
final

implementation
and
ongoing
maintenance
using
latest
technology
to
continuously
improve
website

visibility.


14

COLLATERAL
PACKAGE

WE
CREATE
WHATEVER
IS
RIGHT
FOR
YOUR
BUSINESS!

Brochure
Design
-‐
A
custom-‐designed
brochure
to
showcase
your
company,
products,
and/or
services,
our

professional
design
team
will
create
a
custom
brochure
layout
for
your
brand.
Our
fee
is
based
on
a
design

equivalent
to
a
3-‐
to
4-‐panel
brochure.
(Printing
not
included.)

Business
Stationary
Design
-‐
stationery
package
consisting
of
business
card,
letterhead,
#10
envelope,
10
x

13"
envelope,
and
graphic
standards
to
import
into
Microsoft
Word
for
e-‐letterhead.
Includes
preparation
of

electronic
files
for
professional
printing.
Up
to
3
unique
business
cards
to
choose
from
to
ensure
satisfaction.

Sales
Kit
Design
-‐
Our
sales
folder
kit
is
ideal
for
face-‐to-‐face
meetings,
leave
behinds,
trade
shows,
and

mailers.
This
interactive
piece
includes
a
full-‐color,
custom-‐designed
single
pocket
folder
with
a
matching

insert
template
that
allows
for
easy
in-‐house
production.
(Printing
not
included.)
Graphic
layout
of
your

copy/content
into
the
insert
template
design,
if
needed,
is
charged
separately.


15

AD
DESIGN
CHOICE
OF:
ONLINE
EMAIL
AD
OR
PRINT
AD

Print
Ad
-‐
A
well-‐conceived
and
professionally
designed
ad
can
draw
up
to
10
times
more
attention.
Our
print

ad
development
service
includes
conceptualizing,
graphic
design,
copywriting,
and
file
preparation/delivery

to
the
best
printing
company
depending
on
the
product.

We
will
plan;
negotiate,
on
your
behalf.

Online/Email
Ad
-‐
You’ve
probably
received
some
of
these
in
your
inbox
from
major
retailers,
business
offers,

etc.
They
differ
from
templates
in
that
they
are
essential
just
one
graphic
"ad"
with
working
HTML
buttons
for

all’s
to
action.

It
applies
to
online
ads
placed
in
various
directories,
partner
sites,
or
online
advertising
for
tradeshows
or

specific
events.
Our
online/email
ad
design
also
includes
the
messaging
and
creative
writing
involved
in

developing
compelling
copy
to
complement
the
design.
They
are
used
to
promote
any
campaign,
services,

products
or
event
your
may
think
of,
and
are
usually
tied
to
landing
pages
that
can
track
and
monetize
your

success.
This
service
includes
the
creative
time
and
content
writing
for
the
ad,
the
graphic
design
and
the

coding
into
HTML
for
release.

The
advantage
of
hiring
our
marina
specialists
that
are
also
experts
in
marketing,
they
know
the
needs
of

your
clientele
and
how
to
meet
them.
Examples
include:
pre-‐booking
for
rentals,
customer
incentives,

customer
interactive
pages,
special
events
that
become
tradition
that
customers
have
to
RSVP
and
buy
a

ticket
to
ensure
a
place
at
this
year’s
Mardi-‐Gras
party,
Special
Contests
and
the
advantages
of
why
create

reasons
people
to
register
online.


16

SOCIAL
MEDIA
&
NETWORKING

We
know
what
we
can
do
for
you,
you
have
to
recognize
your
clientele
will
miss
out
on
not
finding
you
and

what
you
provide.

We
know
where
they
network,
look
for
information
and
what
social
communities
they

want
to
join
and
want
to
actively
participate.

Regardless
if
you
don’t
believe
it
is
important
or
seems
it
has
been
beneficial
to
your
business,
you
would
be

surprised
that
is
where
they
publish
recommendations.

We’re
here
to
give
you
the
no
nonsense
advice
and

services
you
need
to
build
relationships,
share,
publish,
promote,
and
grow
sales
throughout
the
social
media

sphere.

Social
Media
Consulting

Our
social
media
consulting
services
are
customized
to
your
specific
needs.
After
we
build
your
social

network,
we
offer
training
for
your
staff
to
learn
how
to
use
social
media
websites,
like
Facebook,
Twitter,

LinkedIn,
Digg,
and
others.
We
can
help
find
and
engage
in
relevant
“conversations”
in
social
media.
We
can

also
build
your
corporate
social
media
policies.
The
ways
we
help
our
clients
leverage
the
power
of
social

media
are
as
varied
as
the
social
media
websites
themselves.
Have
questions?
Just
ask!

Social
Media
Set
Up
&
Customization

One
of
the
most
important
and
often
overlooked
aspects
of
social
media
marketing
is
the
profile
set
ups
and

customizations.
Utilizing
the
available
customization
tools,
profile
descriptors,
photos,
and
other
tools

available
on
each
social
media
website
can
make
a
huge
difference
in
your
overall
results.

We’ll
recommend
the
most
relevant
social
media
sites
for
your
business
and
then
create
and
optimize
profiles

that
are
search
engine
friendly
and
customized
for
your
brand.
Examples
include
custom
“tabs”
inside

Facebook,
Twitter
background
designs,
LinkedIn
company
descriptions,
YouTube
channel
setup,
and
more.


17

Social
Media
Publishing
&
Promotion

One
of
the
biggest
reasons
social
media
has
become
so
popular
among
businesses
is
for
the
ability
to
self-‐
publish
and
promote
a
company’s
content
to
a
wide
audience.

Here
are
just
a
few
of
the
ways
we
do
this:

•
We
promote
content
on
your
website
via
calls-‐to-‐actions
and
special
offers
that
are
shared
through

social
media

•
We
publish
content
on
article
submission
websites
with
links
back
to
your
company
website

•
We
publish
press
releases
through
our
partner,
PR
Web
that
are
optimized
for
social
media
and
shared

through
RSS
to
a
wide
range
of
media
subscribers.

•
We
bookmark
and
share
your
content
on
social
media
sites
like
Digg,
Stumble
Upon,
Delicious,
and

others

•
We
promote
your
content
by
sharing
links
on
Twitter,
LinkedIn,
Facebook,
and
others


18

We
are
a
team
of
skilled
business
brokers,
marina
consultants
and
marketing
professionals
that
don’t
only

want
to
succeed
but
want
to
be
the
best
in
the
industry
by
making
a
difference
in
the
today’s
work

environment.
As
we
start
implementing
our
marketing
plan,
networking
in
the
community,
you
will
discover

the
proven
ways
to
succeeding
is
not
only
using
advertising
to
web
marketing
but
also
everything
in
between.

We
are
driven
to
shape
and
develop
marketing
strategies
in
the
buy
and
sell
market,
increase
profits
for

operating
marinas
and
create
longevity
for
business
owners
in
the
marina
and
boating
industry.

We
mentor
management
to
achieve
higher
level
of
accomplishments,
promote
team
building
and
overall

inspire
the
entire
staff
to
take
initiative
to
create
successful
daily
habits
improving
customer
service,

increasing
revenue
and
become
a
part
of
the
bigger
picture.

Our
goal
is
to
implement
a
marketing
plan
with
moneymaking
objectives
that
is
real
and
relevant
before
and

after
the
sale
of
a
marina.

As
marina
specialists,
marketing
and
sales
professionals,
we
will
show
you

everything
you
need
to
know
to
master
our
plan,
maneuver
a
user
friendly
website
that
makes
the
phone

ring,
letting
the
telephone
work
for
you,
while
establishing
rapport
with
your
customers.
As
part
of
our

consultant
package,
we
will
teach
you
how
to
make
everyone
into
a
potential
customer,
attract
more

qualified
customers
and
make
them
eager
about
wanting
to
be
a
member
of
your
marine
community.

We

will
show
you
how
to
close
the
sale,
on
the
phone,
online
and
off.


19

Southeast
Marina
Market,
LLC

Polly
Fuqua,
Principal

6071
Round
Hill
Lane

Knoxville,
TN
37912

Phone:
865-‐414-‐0501

Fax:
865-‐300-‐5187

E-‐Mail:
pollyfuqua@comcast.net

Web:
www.southeastmarinamarket.com


20

Southeast marina market services

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