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PracticeWEB SEO Workshop
1.
SEO Workshop
With James Scanlan and Collette Easton
2.
3.
4.
Reduce non-relevant visits
5.
6.
Knock competitors sites
off SERPs
7.
8.
Complex software using
algorithms to identify & collect information from web pages
9.
Users query an
index not the live internet
10.
Results returned by
matching search query
11.
12.
13.
Step 2: Keyword
research
14.
Step 3: Benchmarking
15.
Step 4: On
page optimisation
16.
Step 5: Link
Building
17.
18.
19.
Business objectives should
form the basis of the SEO goals, which should translate into revenueâ
20.
21.
Increase revenue generated
from website
22.
Get ahead of
competitors X, Y & Z
23.
Launch new service
24.
Improve existing services
visibility
25.
Drive down marketing
& advertising costs
26.
27.
28.
Get to top
of Google for local listings
29.
Complete on page
optimisation for all important pages
30.
Enquiry form
31.
What are examples
of important pages?
32.
Identify competitor SEO
strategy
33.
Generate subject specific
& relevant back links
34.
Blogs
35.
36.
37.
Step 3: Benchmarking
Activity
38.
39.
Pages Indexed
40.
Keyword positions
41.
Back link analysis
42.
Analytics
43.
Traffic
44.
Goals
45.
46.
47.
Length of time
on page
48.
Bounce rate
49.
50.
Page meta descriptions
51.
Better anchor text
52.
Image ALT tags
& filenames
53.
http://googlewebmastercentral.blogspot.com/2010/09/seo-starter-guide-updated.html
54.
55.
Step 4: Page
titles
56.
Step 4: Unique
meta descriptions
57.
Step 4: Better
anchor text
58.
Step 4: Optimise
Images
59.
60.
61.
62.
How many are
trusted & authoritative?
63.
Specialize in your
business area
64.
Has Page Rank
to transfer
65.
Has the keyword
somewhere in the link anchor or the page is about the keyword
66.
What can you
bring to the party?
67.
68.
Get news articles
to reference you
69.
Get suppliers &
customers to link to you
70.
Get websites to
use your widgets & badges
71.
Get writer with
blogs to mention you
72.
Get individuals in
forums & social media sites talking
73.
Submit relevant useful
comments with links in signatures
74.
Submit to quality
directories
75.
76.
77.
Plan when &
how you will review progress
78.
Ensure that tasks
are journalled
79.
Create actionable items
for the coming months
80.
Assign responsibility for
different reporting areas
81.
Internal responsibility with
no external help needs at least 4 hours per week dedicated
Editor's Notes
Introductions:Collette EastonMyself â Head of Client Services/Head ConsultantFire drill etc.
Group discussion:IntroductionsWhoWhereWhatWhat is happeningWhat do you want from today
Download now