This document discusses market sizes and revenue figures for various sports industries and leagues. It provides data on the size of markets for beer, soap, facial care, soft drinks, and retail online in Thailand, as well as the top sport brands, athletes, and teams by revenue worldwide. Specific revenue figures are given for the Premier League, Bundesliga, La Liga, and Serie A football leagues. The total value of the sports industry and potential for growth in Thailand is also examined.

1. Dr.PONGSAK SWATDIKIAT
SCHOLAR : FACULTY OF SPORT SCIENCE
KASETSART UNIVERSITY

2. GOOD
MORNING
สวัสดีครับ

3. MARKET SIZE
•BEER
4,200
•SOAP
170
•FACIAL CARE
170
•SOFT DRINK
1,300
•RETAIL ONLINE 2,500
•SPORT INDUSTRY ??????
UNIT: MIL.USD

4. FORBES TOP SPORT BRAND
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Businesses
1. Nike ($15.9 billion)
2. ESPN ($11.5 billion)
3. Adidas ($6.8 billion)
Events
1. Super Bowl ($470 million)
2. Summer Olympic Games ($348 million)
3. FIFA World Cup ($147 million)
Athletes
1. Tiger Woods ($38 million)
2. Roger Federer ($29 million)
3. Phil Mickelson ($26 million)
Teams
1. New York Yankees ($363 million)
2. Manchester United ($293 million)
3. Real Madrid ($255 million)

5. TOTAL REVENUE
UNIT : MIL POUND /
•
•
•
•
PREMIER LEAGUE
BUNDESLIGA
LALIGA
CALCO SERIE A
• MATCH REVENUE
• BROADCASTING RIGHT
• SPONSORSHIP
• COMERCIAL ACTIVITY
2,700
1,400
1,350
1,200
MIL BAHT
135,000
70,000
67,500
60,000
คาตั๋ว
ลิขสิทธิ์ถายทอด
สปอนเซอร
คาโฆษณา และ กิจกรรมตางๆ

6. SPORTS PRICING ‐ VALUE OF EMOTION
1.MANCHESTER UNITED
2.23 BILLION USD (66,900 MIL.THB) ...
2.REALMADRID
1.88 BILLION USD (56,400 MIL.THB)...
3.NEW YORK YANKEE
1.85 BILLION USD (55,500MIL.THB)...

8. GDP PER CAPITA
USA
49,965
GERMANNY
40,901
UK
36,901
JAPAN
35,178
SPAIN
32,682
KOREA
30,597
THAILAND
9,820
UNIT : USD
SOURCE :WORLD BANK 2012

10. SPORTS IS CHANGING
We’ve recognized for several years that sport is part of
entertainment. The market now is really sports, fashion and
music. We can’t expect to ignore reality and survive.
‐ Reebok president Robert Meers

12. 2010
2011
2012
SPECTATOR
N/A
1.399
1.475
TOTAL REVENUE
98.808
157.4
171.727
TICKET
63.682
100.625
119.025
SOUVENIR
35.125
56.774
52.702
UNIT : MIL./ MIL.THB

15. Barcode reader &
Privilege at stadium
Membership card
E-Ticketing
Season ticket
Family ticket
Discount
Social Network Web
On www.pufc.co.th
Facebook , Hi5, twitter. web board
CRM
SMS Network
E-mail
Direct mail
15

16. www.policefc.com – PU community
16

17. est Manchester City.flv

19. • SPORT GOODS 670 MIL.USD
( 20,000 MIL THB )
GROWTH 20% PA

20. • Clothing and sports equipment. 620
mil.USD (18,500 mil.THB)
• Sport shoes 145 mil.USD ( 4,300
mil.THB)

22. • MINISTRY OF TOURISMAND SPORT 398
MIL.USD
• SPORT AUTORITY OF THAILAND 124 MIL.USD
• DURING WOLD CUP 2012
– MARKETING ACTIVITY 14 MIL.USD

23. •
WORLD SPORT AND ENTERTAINMENT 1 MIL.MIL.USD
• USA
•
•
0.414 MIL.MIL.USD (41.4%) CONTINUOUS GROWTH
25% of WORLD GDP
4.5% OF WORLD POPULATION
• THAI 1,167 MIL.USD (35,000
MIL.THB) = 0.1167%
• THAI GPD 0.45% of the world
• THAI POPULATION 1.% of the world
•
ENGLISH PREMIER LEAGUE COPY RIGHT TO
BOARDCAST IN THAILAND 1,000 MIL.POUND / 3 YEARS
(53,000 MIL.THB)