1. Mobile Advertising in Brazil
2009 AdMob, Inc. Confidential & Proprietary

2. Agenda
A lot to cover:
• Intro to AdMob
• Mobile web usage in Brazil
• Lessons from abroad
• Your iPhone strategy
• Case study – Standing out from the pack
• Q&A
2009 AdMob, Inc. Confidential & Proprietary

3. AdMob Overview
• Founded by Omar Hamoui in 2006
• Worlds first and leading mobile ad network
• Over 20,000 mobile WAP sites and Applications in the
network
• 15 billion ad impressions served each month globally
• Developed hundreds of mobile advertising campaigns
on brands such as:
2009 AdMob, Inc. Confidential & Proprietary

4. State of the Mobile Web in Brazil
2009 AdMob, Inc. Confidential & Proprietary

5. Brazil mobile web usage growing rapidly
2009 AdMob, Inc. Confidential & Proprietary

6. iPhone driving growth
2009 AdMob, Inc. Confidential & Proprietary

7. The Tipping Point
2009 AdMob, Inc. Confidential & Proprietary

8. India: Cheap prepaid mobile web + promotion....
3 days unlimited: 14 rupees = $.25 USD
30 days unlimited: 98 rupees = $2.00 USD
2009 AdMob, Inc. Confidential & Proprietary

9. …exponential adoption curve
Aircel Unlimited
Mobile Web Launch
2009 AdMob, Inc. Confidential & Proprietary

10. Mexico: Iusacell > TelCel ?!
Iusacell offers unlimited data to all subscribers resulting in
higher mobile web usage then TelCel with less then 1/20th the
subscriber base
2009 AdMob, Inc. Confidential & Proprietary

11. iPhone iPhone iPhone
2009 AdMob, Inc. Confidential & Proprietary

12. Brazilian brands targeting iPhone as audience grows

13. iPhone network overview: Why AdMob?
Largest iPhone Ad Network
• iPhone ads run on over 5,000 mobile sites and applications*
• 250k unique iPhone and iPod Touch users in Brazil*
• 25 million monthly iPhone and iPod Touch ad requests in
Brazil*
• AdMob ads reach over 50% of iPhone and iPod Touch users in
the world*
* January 2010
© 2009 AdMob, Inc. Confidential & Proprietary

14. Apple App Store dynamics
• Discovery is difficult with >150,000 apps in
the App Store
• The majority of app discovery happens
through browsing the top ranked
applications on a mobile device and only
top 50 free and paid apps show on top
lists
• Driving significant download volume in a
short period of time (1-3 days) is proven
to increase rank in the App Store
• Getting ranked is critical to the success of
your app and the only way users will
download your app in large numbers
© 2009 AdMob, Inc. Confidential & Proprietary

15. Apple great for discovery but competition is fierce

16. Users most often discover new apps by browsing App Store
Survey Question: How do you discover the apps you decide to download? (select all
that apply)
Responses are from AdMob iPhone network survey asking users how they are finding new
apps. Full report at available at metrics.admob.com.
© 2009 AdMob, Inc. Confidential & Proprietary

17. Case Study: Nivea Sun by Pontomobi
!"#$%&'()%$&*+,&'%-$*'#$
#./0/1%$(&#.,(2$3&0/$
4&5/06'7$#.8($3&*,7/$
8)+/09%,(2$#&$40&3&#/$8$
3&*,7/$8447,:89&(;$<,#.$
=)>&*$5/$.8)$8($/?#0/3/7@$
40&6/%%,&(87$0/789&(%.,4$8()$
&'#%#8(),(2$0/%'7#%;$"($7/%%$
#.8($A$)8@%$5/$8:.,/+/)$B$C$
08(D$,($#./$E08F,7,8($=447/$
=44$G#&0/;!$$
H/&$I8+,/0-$J&'()/0-$
K&(#&3&*,$"(#/08:9+/$
2009 AdMob, Inc. Confidential & Proprietary