Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.

2. Social Media Penetration In Australia
 How This Exponential Growth?
 Social and Mobile Media Computation
 Market Records
 What Social Media Say?
 Social Media Share In App
Development
 About Us
 Catch Us at…


3. INTERNET
SOCIAL
81%
65%
penetration
penetration
18,300,000
14,700,000

4. Australia
NT
Average usage 18.8 Hours
4% of Internet Population
Average usage 18.6 Hours
WA
QLD
10% of Internet Population
Average usage 19.7 Hours
20% of Internet
Population
Average usage
19.7 Hours
NSW
SA
7% of Internet Population
Average usage 19.9 Hours
32% of Internet
Population
Average usage 18.1
Hours
VIC
25% of Internet
Population
Average usage 18.0
Hours

6. How Did That Happen ?

7. 1Reason
Basic Human
Behaviour
Drove Social
Media Success

8. 2Reason
Social Media are
Social…
Connecting The
Social World

9. 3Reason
Mobile phone penetration
drove Social Media
success
And vice versa. Now, you’re
always connected.

10. Obvious because Social & Mobile
Media brought computing finally
to a personal level.
So it’s time to make marketing
personal again.

11. Mobile internet browsing
increased considerably, from
67 percent in 2012 to 78
percent in 2013.

12. Ownership of internet capable mobile
phones increased greatly from 43
percent to 65 percent, and over one
third (35%) of online Australians now
own a Smartphone.

13. Social mobile usage has continued to
double since 2007 - 42 percent of
social media users and a massive 74
percent of 16-24 year olds have
accessed social media via a mobile
phone.

14. Close to half of online
Australians now access the
internet while commuting or
travelling.

15. Australian newspapers record 3.5% overall
circulation decline (2012)

16. Financial Review
down 5.9%
The Australian
down 0.5%
Herald Sun
down 2.1%
Courier Mail
down 1.4%
Daily Telegraph
down 3.8%
The Age
down 4.5%

17. it’s not just print…

18. 2007 marked a change in
Australians TV
consumption…

19. 2007 marked a change in
Australians TV
consumption…
While use of the internet continued to grow this
year, for the first time ever this was not
accompanied by an increase for TV
consumption…
… a possible early warning sign
that we are approaching the
feared media saturation point

20. What Social Media Say ?

22. Facebook…
Facebook Features…
• • Images
Is the largest and most frequented social media network in Australia
• • Tagging do it right
Is free, if you
• Hashtags
• Is about creating a conversation and is a two way communication
• Trending topics
•
18-24 year olds spend more time on Facebook than they do watching
• People Talking About This
television
• Edgerank- the Facebook Algorithm
• • Private Messaging (Person touser spends 7 hours brand) on
The average Australian Facebook person, person to per week
the site
• Has a newsfeed controlled by an algorithm

24. Instagram…
• Bought by Facebook in 2012 for 1 billion dollars
• Photo sharing platform
• Public or private settings
• Great for competitions
• Super Viral
• Mobile posting only
• Photo and video capability

26. Social Media
Share in App
Development

32. Wake-up. Times have changed drastically
One2Many
TV/radio/print
One2Few
Direct Marketing
One2One
CRM
Many2Many
Social Media

33. Mobile Pundits is a Mobile App Development and
Service providing company that delivers
uniquely customized full-cycle brand
development solutions for product and business
active in the mobile arena in Australia, UK, USA,
India and Ireland. Mobile Pundits Marketing and
Consulting department created a first-of-itskind services to provide strategic, customized
mobile and web-based app marketing plans
designed specifically for mobile and web-based
app developers. We utilize iPhone, Android, iPad,
Windows, Blackberry and Mac app promotion
tactics that work!

34. Catch Us at…