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FEMGINEER FORUM: FOSTERING FEMALE FRIENDLY COMPANIES

                         #femgineerforum




Poornima Vijayashanker
@femgineer
poornima@femgineer.com
                                                       1
INTRODUCTION                                                   2

POORNIMA VIJAYASHANKER
‣   Duke University - Electrical Engineer & Computer Science
‣   R&D Engineer @ Synopsys
‣   Founding Engineer @ Mint.com
‣   CEO & Founder of BizeeBee
‣   Femgineer.com




                                                                   2
FOSTERING FEMALE FRIENDLY COMPANIES   3




Inspiration for Femgineer Forum.


                                          3
FOSTERING FEMALE FRIENDLY COMPANIES   4




                      Format.




                                          4
FOSTERING FEMALE FRIENDLY COMPANIES   5

AGENDA
‣   Why is diversity important?
‣   What’s broken?
‣   How can we fix it?
‣   Role Playing & Presentations




                                          5
FOSTERING FEMALE FRIENDLY COMPANIES     6




      What does female friendly mean?




                                            6
FOSTERING FEMALE FRIENDLY COMPANIES           7




                Culture of “nice”.

     Everyone goes to sensitivity training.

                       50/50
                                                  7
FOSTERING FEMALE FRIENDLY COMPANIES         8




     Efficient. Open. Respectful. Quality.




                                                8
FOSTERING FEMALE FRIENDLY COMPANIES   9




                    Storytime.




                                          9
FOSTERING FEMALE FRIENDLY COMPANIES      10




           Minority voice isn’t heard.




                                              10
FOSTERING FEMALE FRIENDLY COMPANIES   11




                Lack of empathy.




                                           11
FOSTERING FEMALE FRIENDLY COMPANIES    12




         Why is diversity important?




                                            12
FOSTERING FEMALE FRIENDLY COMPANIES    13




         Why is important right now?




                                            13
FOSTERING FEMALE FRIENDLY COMPANIES    14




By 2020 US Businesses will need 1.4M
computer scientists.


She++: The Documentary Trailer
                                            14
FOSTERING FEMALE FRIENDLY COMPANIES   15




Only 30% will be filled by current
graduation rates.


She++: The Documentary Trailer
                                           15
FOSTERING FEMALE FRIENDLY COMPANIES    16




 “What can we do to attract more women?”




                                            16
FOSTERING FEMALE FRIENDLY COMPANIES        17


PRE-CONDITIONS FOR STRATEGIES
‣   Need a supportive environment
‣   Don’t try to change things overnight
‣   Do it consistently




                                                17
FOSTERING FEMALE FRIENDLY COMPANIES         18




   Understand that there is a difference.




                                                 18
FOSTERING FEMALE FRIENDLY COMPANIES   19




                Success factors.




                                           19
FOSTERING FEMALE FRIENDLY COMPANIES     20




         Need encouragement.
            Need mentorship.
     Need clear performance feedback.


                                             20
FOSTERING FEMALE FRIENDLY COMPANIES          21




      Traditional vs. Non-Traditional Path




                                                  21
FOSTERING FEMALE FRIENDLY COMPANIES   22




                   Think small.




                                           22
FOSTERING FEMALE FRIENDLY COMPANIES   23


STRATEGIES FOR RECRUITERS
‣   Environment
‣   Recruiting
‣   Identify your company’s culture
‣   Advertise your mission




                                           23
FOSTERING FEMALE FRIENDLY COMPANIES   24


ADVANCED STRATEGIES
‣   Change process of hiring.
    ‣   e.g. Imperial



‣   Think about retention.
    ‣   e.g. Duke University



                                           24
FOSTERING FEMALE FRIENDLY COMPANIES   25




                 1/2 way there...




                                           25
FOSTERING FEMALE FRIENDLY COMPANIES    26




            Stop rejecting yourself.




                                            26
FOSTERING FEMALE FRIENDLY COMPANIES   27




          IMPOSTER SYNDROME




                                           27
FOSTERING FEMALE FRIENDLY COMPANIES   28




                                           28
FOSTERING FEMALE FRIENDLY COMPANIES           29


STRATEGIES FOR CANDIDATES
‣   Don’t be afraid to apply for positions.
‣   Stop waiting for an invitation.
‣   Don’t be afraid of homogeneous teams.
‣   Express your needs early on!




                                                   29
FOSTERING FEMALE FRIENDLY COMPANIES    30




           If you don’t know... ASK.




                                            30
FOSTERING FEMALE FRIENDLY COMPANIES   31




         Assessing the Environment.




                                           31
FOSTERING FEMALE FRIENDLY COMPANIES                                              32



    Does it value everyone?     Is it open to change?     Speed of change?

    - minority of thought       - have you witnessed it   - is there a plan in place
                                first hand?                that is being executed?
    - diversity in roles both
    employees and leadership    - has someone else        - what are steps already
                                experienced it?           in place and when are the
                                                          milestones?




                                                                                       32
FOSTERING FEMALE FRIENDLY COMPANIES                                33


ONCE YOU’VE GOT THE GIG
‣   Cannot be afraid to speak up with ideas.
‣   Be clear about what is acceptable and unacceptable behavior.
‣   ASK for the promotion, raise, or project.




                                                                        33
FOSTERING FEMALE FRIENDLY COMPANIES    34




Sometimes you have to move on to get
what you need.




                                            34
FOSTERING FEMALE FRIENDLY COMPANIES          35




    Don’t play the victim, value yourself!




                                                  35
FOSTERING FEMALE FRIENDLY COMPANIES   36




              Why we don’t ASK.




                                           36
FOSTERING FEMALE FRIENDLY COMPANIES   37




                Visualize failure.




                                           37
EXERCISE                                                        38


KEY OBJECTIVE(S)               AGENDA

Recruiters: describe your      30 minutes 1.Formulate pitch.
company, it’s mission, and                2.Deliver pitch.
the role you are hiring.
Explain how the company                   3.Ask for feedback.
plans to retain talent.                   4.Refine.
Candidates: respond to pitch
with concerns.

DELIVERABLE

Short skit.




                                                                     38
FOSTERING FEMALE FRIENDLY COMPANIES             39




              Office Hours
            Thursdays & Fridays 2pm PST
           Sign up for a 30 minute slot here!

           Next Femgineer Forum May TBD


                                                     39

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