Have you ever wondered how to use Pinterest to benefit your business? Post Planner and Tailwind share how businesses can discover their target audience, connect with them, and build a loyal following. You'll learn: How to use Pinterest to connect with your target market How to create content your audience will LOVE Steps to create a reliable stream of traffic to your website and blog Why (and how) you must leverage other social channels to boost channel awareness

1. How to Use Pinterest
for Business: Your
Guide to Rapid Growth
#pinteresthacks

2. ➔ Global Brand Ambassador for
Post Planner
➔ Award Winning Blogger
➔ Social Media Strategist
➔ Author, “How to Use Social
Media to Virtually Crush the
Competition”
➔ @RebekahRadice
➔ @PostPlanner
Rebekah Radice
#pinteresthacks

3. ➔ Marketing Manager and
Cat Lady at Tailwind
➔ Content Creation, Social
Media, Blogging and PR
➔ Award Winning Blogger
➔ @MelMegg
➔ @TailwindApp
Melissa Megginson
#pinteresthacks

4. What You’ll Learn:
➔ How to use Pinterest to
connect with your target
market
➔ How to create content
your audience will LOVE
➔ Steps to create a reliable
stream of traffic to your
website and blog
➔ Why (and how) you must
leverage other social
channels to boost channel
awareness
#pinteresthacks

5. Why Use Pinterest for Business?
1. Your audience is on Pinterest:
◆ 55% of women aged 18-55 are on
Pinterest
◆ The number of men on Pinterest
doubled in 2014
◆ ⅓ of millennials are on Pinterest
#pinteresthacks

6. “People have stopped
talking about Pinterest
as just a social
network— but that's a
good thing. Pinterest is
not about sharing with
your friends, it’s about
saving ideas for your
future."
Pinterest co founder Evan Sharp
#pinteresthacks
2. Pinterest is More Than a Social Network

7. ➔ Pinterest has the unique ability to help users
plan for their future.
#pinteresthacks

8. 3. Better Sales
Pinterest buyers
spend more
money, more
often, and on more
items than any of
the other top 5
social media sites.
#pinteresthacks

9. ➔ In fact, it
drives
purchasing
decisions
in key
categories.
#pinteresthacks

10. ➔ Top Categories:
◆ Food – 79%
◆ Clothing – 53%
◆ Home Décor – 60%
◆ Beauty – 51%
◆ Health & Fitness – 47%
#pinteresthacks

11. 4. More Revenue
◆ Twitter: $69
◆ Facebook: $80
◆ Pinterest: $179
#pinteresthacks

12. ➔ Why People Use Pinterest
◆ Twitter: What I’m doing
◆ Facebook: Who I am
◆ Pinterest: Who I want
to be
● People go to
Pinterest to be
inspired
#pinteresthacks

13. 1. Connecting with the
Right Pinners - Build
Trusted Relationships
➔ The perfect place to start is
finding people already looking
for your product/service and
industry.
#pinteresthacks

14. ➔ Start with the pins being surfaced on your website
◆ pinterest.com/source/yourdomain.com
#pinteresthacks

15. ➔ Use the same trick for other companies in your
industry
◆ pinterest.com/source/yourcompetitorsdomain.com
#pinteresthacks

16. ➔ Pinterest’s analytics: find pinners with boards that high
engagement
◆ Not all of them will have huge following. Find a few that are well
targeted, reach out.
#pinteresthacks

17. ◆ Tailwind analytics: Check out most pinned
domain pins
● Again, not all of the pinners will have a huge
following.
#pinteresthacks

18. Pinterest is actually positioning themselves as
discovery engine. Take advantage of their
targeted search.
#pinteresthacks

19. ➔ Utilize Pinterest’s Targeted Search
◆ Search for keywords in your category - find pinner
with popular boards and engage with them
#pinteresthacks

20. ➔ Important note about
influencers - just because
someone has a million
followers doesn’t mean
they’re the right
influencer for you
#pinteresthacks

21. A well targeted account with 50,000
followers will be more effective at
driving users to your site than an
account with 2 million followers that
doesn’t pin about your industry.
#pinteresthacks

22. ● Example: Constant Contact
with 49,000 followers is a
better targeted influencer
for Tailwind on Pinterest
than Joy Cho, even though
she has 13.1M followers.
#pinteresthacks

23. 2. Create Content Your Audience Loves -
Become an Informational Hub
Content on Pinterest
lasts longer than any
other platform. What
you pinned 10 weeks
ago, could be picked
up by Pinterest’s
algorithms and go
viral.
#pinteresthacks

24. ➔ Look at trending pins from your domain to see
what images are already resonating with your
audience
#pinteresthacks

25. ➔ Domain activity on Pinterest’s own analytics
◆ Clicks give you an idea of what images are driving
people back to your site
#pinteresthacks

26. ➔ Take a
Deeper
Dive into
Individual
Pins
#pinteresthacks

27. ◆ Original pins give you an idea about what
images people are choosing to share from
your site
#pinteresthacks

28. ◆ Domain insights on Tailwind
● Discover the top images from your domain for
any time period.
#pinteresthacks

29. ◆ Explore your own audience’s
interests on Pinterest’s analytics
#pinteresthacks

30. Once you have a
baseline of what’s
already working for
your audience, you can
start testing what
images perform the
best.
#pinteresthacks

31. ➔ For Retail: images that feature
the product in context tend to
perform better than ones on
stark white background
X
#pinteresthacks

32. ➔ For blogs: often a soft white-light background with single
focal point and tilt-shift is what performs best
#pinteresthacks

33. Don’t have a physical product, or your products
aren’t very photogenic? No problem.
➔ Quotes - easy to create, easy to share
#pinteresthacks

34. Are you a blogger?
➔ Pull tips from articles,
website, to drive
traffic back to
product
#pinteresthacks

35. Make Branded Graphics
➔ Tools: Canva, PicMonkey
#pinteresthacks

36. Find Viral Content
➔ Tools: Post Planner
#pinteresthacks

37. Don’t have a physical product, or your products
aren’t very photogenic? No problem.
➔ Use Canva integration to brand your own
#pinteresthacks

38. ➔ To make your pinterest page a resource, have
at least 12 boards, each with at least 5 pins
Share OTHER Great Content
5 things your audience loves (that best
represent your business)
5 things audience has a hard time finding
(be a resource)
2 things your audience can’t live without
#pinteresthacks

39. Replace Old Content With New Content
➔ Create redirects on products that are no longer available
➔ Use rich pins on your products to alert pinners to when a
product is sold out
#pinteresthacks

40. Replace Old Content With New Content
➔ Rotate your boards based on popularity
➔ Before that post is published, make sure everything is perfect
#pinteresthacks

41. 3. Create a Reliable Stream of
Traffic from Pinterest
➔ Pay attention to what
drives traffic
◆ Certain style of pin?
CTA’s? What’s making
your fans buy?
#pinteresthacks

42. The Pinterest Smart Feed
#pinteresthacks
➔ Many saw loss of
engagement
➔ Emphasis on quality
◆ Quality of pins
◆ Quality of the site
◆ Interests of
followers

43. Become as Smart as the Smart Feed
➔ Rich Pins
App Pins
Place Pins
Article PinsProduct Pins
Recipes Pins Movie Pins
#pinteresthacks

44. Become as smart as the Smart feed
➔ Pins from quality sites - no spam
X#pinteresthacks

45. Become as smart as the Smart feed
➔ Relevant interests categories
#pinteresthacks

46. Timing is still important
➔ Even with other factors, timing still matters
➔ Pinning more often gives your content a
better chance of being seen
#pinteresthacks

47. Timing is still important
➔ Use scheduling to pin around the clock - even when you’re
sleeping, eating, working, vacationing...
➔ DO NOT use schedulers that require your password!
#pinteresthacks

48. ➔ Craft pinnable images for
every post
◆ Pinnable images should
take up more real estate
on Pinterest - portrait
style is best
◆ Create image in Canva,
PicMonkey
◆ Use free stock photos
from Unsplash and Pexels
#pinteresthacks

49. #pinteresthacks
➔ Utilize group boards
◆ Why use group boards? Advantage/disadvantage.
◆ Find relevant group boards on PinGroupie or
search for boards using relevant keywords

50. Use Facebook, Google Plus and Twitter for cross promotion
4. Why (and how) You Must Leverage
Other Social Channels
#pinteresthacks

51. Use Facebook,
Google Plus and
Twitter for cross
promotion
Leverage Other
Social Channels
#pinteresthacks

52. Use a Call to
Action Like “Pin
it for Later”
Leverage Other
Social Channels
#pinteresthacks

53. Use Tailwind to share content that performed
well on Instagram over on Pinterest
Pin from Instagram
#pinteresthacks

54. #pinteresthacks
Get Smart About Your Pins
Save 30% off annual Plus Plans or 30% off your first 3 months!
https://www.tailwindapp.com/dashboard/upgrade-plus/PINHACK

55. Thank you!
Thank you for joining us today!
●
#pinteresthacks