The document outlines plans for a craft market and ice cream shop called Emerald City. The goals are to restore a prominent 1920s Art Deco structure, follow proper codes, preserve the Art Deco style, create a sustainable business that increases activity and safety, and design a unique space that attracts attention. The design concept is a crafts market housing a studio and affordable ice cream shop to benefit the community. Business plans include renting craft kiosks, holding art classes, and serving old-fashioned ice creams and snacks. Designs take inspiration from Art Deco motifs and aim to revive the nostalgia of drugstore soda fountains.

2. Group Goals
To design a space that will be a restoration of a physically prominent structure located at an important intersection.
To follow all proper codes when designing.
To preserve and re-invent the Art Deco style of the 1920s and 1930s in a way that enhances the existing architecture.
To create a business philosophy and design that is sustainable, generates revenue, and increases activity which will diminish safety
and security concerns in this area.
To design an ice cream shop and studio space that is unique, as a result of its design, and will attract attention and activity.
Design Concept
To design a crafts market which houses a studio center and an affordable ice cream shop. The market will
be a restoration project of the Art Deco era and benefit the community by providing an economic outlet and
learning center for people of all ages and backgrounds to enjoy.

3. Code Study
Mixed Occupancy Two or more occupancies that occur within the same building, each with different occupancies
Business 50 or less people. Very broad category that can cover small restaurants. The ice cream shop and
studio space falls under this
Mercantile Part of the building that is open to the public for display, sale, or rental of merchandise and
describes the crafts market
Occupancy Classifications
Building Type/ Use: Mixed Occupancy
New ____ Existing ____
Number of Occupants: Estimated Actual
Occupancy Loads and Use Factor
Use 1: Mercantile Load Factor: 60 ( ) Gross ( ) Net
Use 2: Business Load Factor: 30 ( ) Gross ( ) Net
Use 3: Business Load Factor: 15 ( ) Gross ( ) Net
Total Floor Area
Use 1: ( ) Using Formula
Use 2: ( ) Using Formula
Use 3: ( ) Using Formula

4. Mind Map

5. Inspiration
Art Deco covered all
forms of art. We found
inspiration in these motifs
in art, interior design, and
sculpture from the 1920s

6. Sketch Model
Our concept model was
designed based on several
typical Art Deco motifs, which
is a team goal to include in
the final design. From looking
at these motifs, we explored
with paper creating a staggered
detail. This type of design
detail was very common in
most motifs. Art Deco motifs
always feature some form of
geometry, either rectangles,
circles, or triangles. We played
with these different shapes in
our model. The purpose of this
was to study these common
forms and how they were used
in 1920s design. Now that we
have explored the shapes
which motifs can come in, it
will make designing them a
little bit easier.

7. Site Photos
Built St. Louis: Recalled to Life
The South Side National Bank
The South Side National Bank building stands prominently Grand and Gravois, marking the most important intersection of the
South Grand shopping district. It is a vital urban anchor for the neighborhood, terminating the views down Gravois and Grand. It looms
over the surrounding buildings like a king holding court, ruling over both nobles and jesters.
The Art Deco tower was built in 1928, from plans by the St. Louis Bank Building & Equipment Company. It is clad in grey lime-
stone and decorated with stylized eagles and numerous geometric and floral patterns that place it among St. Louis’s finest Deco build-
ings. Within, its grand bank lobby is still intact, right down to the ornate chandeliers.
The building’s troubles began in 2000, when South Side National Bank expressed interest in disposing of the property. Their
favored choice was to sell it to Walgreens -- who would have demolished the existing building and put up one of their generic, suburban
flavored box-style stores in its place.
South Side National Bank’s owner, Jones Properties, applied for a conditional use permit in late 2000 or early 2001. The permit
would have presumably allowed demolition of the building. However, before the permit could be approved or denied, the application
was withdrawn. It’s possible this was due to pressure from historic preservation groups, who organized a community group to find a bet-
ter way to reuse the structure.
The community group selected West End Realty and the Lawrence Group to handle the renovation. A $7.5 million job will put 13
condominiums in the tower and retail in the base. The Art Deco lobby is to be restored. Plans were moving forward as of May 2005. The
project was slated for completion in September 2006, a schedule that seems to have slipped (not uncommon in the development busi-
ness.) Construction was progressing, but still several months from completion, as of March 2007.
For More Information Go To:
http://www.builtstlouis.net/ssnb2.html

8. Outside

9. Surrounding Buildings

10. Inside Lobby
On the Roof

11. Business Plan
Crafts Market
Local crafters rent a kiosk for $10 a month. There are five categories that crafts are placed under, and one of these is a Seasonal
section which changes four times during the course of a year.
Expectable Crafts To Sell At Emerald City:
“Quadling Country” Items that are on sale during a designated season. An example would be Christmas ornaments,
wreaths, and other decorations.
“The Tin Man” Miscellaneous Items and Specialized Crafts such as metals, jewelry, lamps, wood crafts, and soaps
“Munchkin Land” Children’s handmade toys and crafts
Fine Arts Including paintings and sculptures
Textiles Quilting and knitting crafts

12. General Purpose
Emerald City strives to promote foot traffic in this area. There are neighborhoods and parks nearby. The front of the building is also
on the corner of an intersection with other businesses. By being located at the bottom of an apartment building, tenants are likely to
frequent this spot, whether to buy crafts for their home, or just to get ice cream before heading out. The space provides three basic
functions: a crafts market (retail), an ice cream/ cafe, and a learning/ studio center. However, the kiosks are movable. This allows for
the community or an individual to rent out the space for special occasions. The kiosks can be cleared and the ice cream shop hidden
away.
Specific Purpose
Emerald City is a place for local artisans to come sells their crafts to make extra cash. They are expected to rent a kiosk for a
minimum of two weeks, and they are expected to visit the kiosk on the weekends. Because Emerald City understands that renters
often have day jobs, they have employees who watch and take care of kiosk sales during the week, when there is less traffic. The
renters are also entered in a competition which provides incentive for selling crafts here. Every month four renters are chosen as
“artists of the month” These four artists get to teach classes on their specialized crafts to the community in the provided studio space,
known as “Marvel’s Studio”. They receive a paycheck for the time they spend teaching skills to locals. These skills can also inspire
others to make and sell their crafts here as well. People who wish to join in these art classes pay a small fee and depending on the
type of craft, they may or may not be expected to purchase supplies. Classes will be held during the week, which provides more
daily activity that would otherwise be limited to the weekends.
Sustainability
Our materials for the space will be sustainable, but the business itself is also sustainable by providing an outlet for locals of all ages
and backgrounds to come sell their crafts for extra money. During this time of recession, this business could become an opportunity
for economic advancement in Saint Louis. The space can also be easily transformed into any function that require an open floor
plan, simply be moving the kiosks and closing in the ice cream shop.

13. Lollipop Guild
Old Fashioned Ice Cream Shop
The ice cream shop is not your average place to get a sweet treat. This part of Emerald City serves up affordable food and beverages
to visitors. It also encompasses a lounge area for a relaxing retreat from the busy craft market and uses the columns for a seating area.
The lounge will also have wireless internet. The shop lures in customers on hot or cold days with budget-friendly treats, who otherwise
would not be interested in crafts. Customers have to walk through the market space to get to the shop. The Lollipop Guild can be closed
off when Emerald City is rented out for special community events.
The Lollipop Guild is also a part of Emerald City’s sustainable business plan by using only local produce. All ice cream is to be made
on site by the employees.
Menu
Fountain Sodas $1
Ice Cream Small Medium Large Extra Large
25 cents 50 cents $1 $2
Candy 50 cents
Popcorn $3.50
Pastries (warm/cold) $2.50
Coffee $1.50

14. Space Allocation
Crafts Market Lollipop Guild Marvel’s Studio
65 % 25 % 10 %
Fine Arts 13 % Seating 15 % Seating 9%
Textiles 13 %
Counter and Prep 8% Storage 1%
Area
“The Tin Man” 13 %
Storage 2%
“Quadling 13 %
Country”
“Munchkin Land” 13 %

15. Bubble Diagrams
Crafts Market
65 %
Lollipop Guild
25 %
Marvel’s Studio
25 %
Entrance

16. Textiles
13 %
The Tin Man Quadling Country
13 % 13 %
Lounge
15 %
Counter
8%
Crafts Market
Munchkin Land 65 %
13 %
Lollipop Guild
25 % Storage
2%
Fine Arts
13 %
Marvel’s Studio Storage
10 % 1%
Seating
9%
Entrance

17. Textiles
Quadling Country
13 %
13 %
Lounge
15 % Counter
The Tin Man
13 % 8%
Crafts Market
65 % Lollipop Guild
25 % Storage
2%
Munchkin Land
13 %
Fine Arts
13 %
Seating
9%
Marvel’s Studio
Storage
10 %
1%
Entrance

18. Final Bubble Diagram
Fine Arts
13 %
Quadling Country
Textiles 13 %
13 %
Lounge
15 %
Counter
8%
Storage
2%
The Tin Man Crafts Market
13 % 65 %
Lollipop Guild
25 %
Munchkin Land
13 %
Marvel’s Studio
10 % Seating
9%
Storage
Entrance 1%

19. Adjacency Matrix
Emerald City
Program
Requirements
Space Light Privacy Special Seating Things Sold Other
Equipment
Crafts Market
Fine Arts Yes Low Kiosks No Painting/ N/A
sculptures
Textiles Yes Low Kiosks No Quilting/ N/A
Knitting
“The Tin Man” Yes Low Kiosks No Miscellaneous N/A
“Quadling Yes Low No No “Quadling Decoration needs to
Country” Country” Items be changed out every
season
“Munchkin Yes Low No Maybe Kids toys Kid friendly design
Land”
Lollipop Guild
Seating/ Lounge Yes Medium Special Yes N/A Wireless Internet
Seating/
Wireless
Counter/ Prep Yes Low Yes No Food and N/A
Beverages
Storage No High No No N/A N/A
Marvel’s Studio Yes High Yes (sinks) Yes N/A Space only used during
(desks) the week
Important/ Immediate
Convenient
Not Important/ N/A

20. Block Plan/
Circulation Diagram
Lollipop Guild
Crafts Market
Marvel’s
Studio
Main Traffic
Path Around Kiosks

21. Beginning Floor Plan

22. Kiosk Design
The shape of our kiosks were inspired by the vault in the original lobby design. Our kiosks close up much
like th vault does to

23. Lounge Chairs
Other Inspiration

24. Additional research
Soda Fountain file:///C:/Documents%20and%20Settings/Audra/Desktop/Soda%20Fount...
The Drugstore Soda Fountain
Home
The Drugstore
Soda Fountain
A typical soda working class and the elite socializing at the soda fountain
Soda Fountain History
fountain circa
Liquid Carbonic Co.
1920's
Syrup Dispensers
Soda Dispensers
Soda Ad's
Free 1919 Root Beer
Liquid Carbonic Ads
Show Globes
Lighted Signs The drugstore soda fountain circa 1920's included meals
Advertising
Apothecary Bottles
Mortar And Pestle Soda Fountain Nostalgia
Pharmacy Books
Image of soda fountain jpeg
The drugstore with the ever-present soda
Patent Medicines fountain was the backbone of Main Street USA
Pharmacognosy during the late 1880’s and for most of the 20th
Drug Companies
century. Most adults and children born during
Other Drugs
that great era affectionately recall the time they
Site Search
Swedberg Drug spent at the fountain sipping on a tasty cherry
Village Drug Coke or root beer. Life was uncomplicated
St. Peter Pharmacies when a nickel or a dime could buy a soda
Compounding Pharmacy fountain delight and always included sweet
FILMS memories.
Pharmacy College Liquid Carbonic soda fountain dating to the early 1900's
German Pharmacy Under Bill Soderlund, owner of Soderlund Village
Hitler Drug, has attempted to reawaken that happier time by giving away free root beer served from an
PHARMACISTS old-fashioned soda fountain. Bill started giving away free 1919 root beer about one year ago. “I
Pharmacy Questions love to see people sitting at the fountain enjoying their free root beer,” Bill said. “They will
remember that the rest of their lives.”
This antique soda fountain originally stood in a drugstore in Buffalo Center Iowa. It was
manufactured in the 1920’s by the Liquid Carbonic Company and includes several pieces of
beautiful marble and stainless steel. It sold new for the price of a luxury sedan and was often
referred to as the “Cadillac” of soda fountains because it was so ornate.
The back bar came from quot;Bumpas Drugquot; in Ohio and was installed on April 11th, 1911 at its
original location. It has a real quot;ice boxquot; in the bottom part that is lined with zinc. It is made from
quarter sawn oak and includes stained glass and a mirror.
The Drugstore Soda Fountain
The drugstore soda fountain was the backbone of
Main Street USA from the time they made their
appearance in the 1830's through most of the 20th
century. Most adults and children born during that
great era affectionately recall the time they spent
at the drugstore soda fountain sipping on a tasty
Cherry Coke or root beer. Life was less
complicated when a nickel or a dime could buy a
soda fountain delight and always included sweet
1 of 2 10/23/2008 3:19 PM

25. Soda fountain history file:///C:/Documents%20and%20Settings/Audra/Desktop/Soda%20fount...
History of the Soda Fountain
Home
The Drugstore
Soda Fountain
The History of the Golden Age of 1890 soda fountain antique 19th century
Show Globes Soda Fountains
Lighted Signs The soda fountain that has become part of
Advertising the American imagination really began at
Apothecary Bottles the turn of the 20th century and continued
Mortar And Pestle until it completely collapsed in the
Pharmacy Books 1970’s. While there were certain
Patent Medicines purveyors of sodas and ice cream
Pharmacognosy previously it was the marriage of the
Drug Companies drugstore and soda fountain of the early
Other Drugs 1900’s that gave birth to the American
Site Search
soda fountain.
Swedberg Drug
Village Drug
St. Peter Pharmacies By the early 1920’s just about every
Compounding Pharmacy drugstore had a soda fountain. The reason
FILMS for the explosion of soda fountains was
Pharmacy College most likely that prohibition began in 1919
German Pharmacy Under and the soda fountain filled the social void
Hitler caused by the closing of bars. While one
PHARMACISTS may trace the patents, of certain aspects,
Pharmacy Questions of the soda fountain back to the early
1800’s it must be realized that it wasn’t
until the 1880’s that “ice cream parlors”
came into vogue. Ice cream parlors were
part of the history of the soda fountain but
Artist rendering of soda fountain circa 1890
it is worth noting that they were usually
stand alone businesses that sold ice cream and phosphate sodas.
It wasn’t until Jacob Baur began to manufacture carbon dioxide in tanks that the real soda fountain
was born. Baur was a pharmacist who started the Liquid Carbonic Co. in 1888 and eventually
began to manufacture and market the Liquid Carbonic soda fountains in the early 1900’s. A
potential soda jerk could purchase a Liquid Carbonic soda fountain, complete with operations and
recipe manual, from Baur and set up shop. He could go into the soda fountain business.
The golden age of soda fountains began in the early 1900’s and continued until the 1950’s. It was
during that period that pharmacists were the operators of their own drugstore and soda fountain.
Just after prohibition began John Somerset wrote, in Drug Topics June 1920 issue that, “the soda
fountain is the most valuable, most useful, most profitable, and altogether most beneficial business
building feature assimilated by the drugstore in a generation… “ “In the face of present pyramiding
taxes and overhead, like wise the increased demand for soft drinks resulting from prohibition, can
(one) fail to see which way the wind is blowing… and become a soda fan quick!” Somerset went
on to say, “The bar is dead, the fountain lives, and soda is king!”
For more information about the Liquid Carbonic Company see the quot;Liquid Carbonic Companyquot; on
this website
Soda fountain circa 1920 representing love, joy and Early Soda Fountain History
happiness
The birth of the soda fountain began
1 of 2 10/23/2008 3:20 PM

26. klavons file:///C:/Documents%20and%20Settings/Audra/Desktop/klavons%20Ic...
Klavon's Authentic
1920's Ice Cream Parlor
2801 Penn Avenue
Pittsburgh, PA ~ 15222
(412) 434-0451
In the Strip District
OCTOBER 1ST BEGINS
Winter Hours
Monday - Friday: 10 AM to 5 PM
Saturday : Noon to 9 PM
CLOSED Sunday
Daily Lunch Menu
(Print-Friendly)
Little Known
Ice Cream
Experience a wonderfully nostalgic Facts
ambiance at Klavon's. (click scoop)
Klavon's First Soda Fountain
Ice Cream Gifts
(click gift box)
Klavon's To View The History Of Klavon's
Complete Ice Ice Cream Parlor
Cream Menu
1 of 2 10/23/2008 3:19 PM

27. Google Image Result for http://www.invitinghome.com/Screens/ScreensPi... file:///C:/Documents%20and%20Settings/Audra/Desktop/Art%20Deco...
Art Deco Coromandel Screen - CRS3191 your price: $ 1750.00
1 of 1 10/23/2008 3:18 PM

28. The St. Louis Artists’ Guild and Galleries History file:///C:/Documents%20and%20Settings/Audra/Desktop/The%20St.%2...
History of the St. Louis Artists’ Guild
Since 1886, the St. Louis Artists’ Guild has been the regional center for artists and people who love art.
Today the Artists’ Guild is an extraordinary organization with over 800 members whose mission remains:
“To be a resource and advocate for creative expression, serving the Midwest as a center that exhibits,
supports, and promotes the visual arts.”
The history of the Artists’ Guild is the history of art in St. Louis. For over a century, most professional artists
in St. Louis achieved their first recognition through its competitive exhibitions.
The Artists’ Guild has always been a significant contributor to the cultural environment of the greater St.
Louis area. In 1995, its move to a beautifully restored 1920’s mansion in the heart of Oak Knoll Park in
Clayton provided the perfect place to expand programs, classes, and exhibits.
Current Location
The Artists’ Guild holds primarily local and regional competitions with cash awards. It also hosts national
exhibits and participates in collaborative and exchange exhibits with other art organizations. And, because of
the limited opportunity for young artists to compete and exhibit work in a professional gallery, the Artists’
Guild holds the annual Young Artists’ Showcase for high school students with cash awards and scholarships.
In addition, special exhibitions of the artwork of elementary school children and children and youth with
special needs are held monthly at the Guild’s second floor Monsanto Children’s Gallery.
As a well-established network for all the artists in the metropolitan area, the Artists’ Guild is a
communication center where artists can learn, share ideas, and test their talents among peers and
professionals.
Members are a unique blend of professional and commercial artists, established and emerging artists,
architects, photographers, educators, and students. Through the dedication of members and their special
talents, our volunteers make it possible to offer the programs, exhibitions, and activities that make the
Artists’ Guild unique.
Because the Artists’ Guild is a non-profit organization, it depends on memberships, fundraising activities,
generous support from the community, grants from the Arts and Education Council, Regional Arts
Commission, Missouri Arts Council, and Angels of the Arts.
1908 Location
St. Louis Artists’ Guild Timeline 1908
1886
812 North Union
In the winter of 1886, a meeting was called at the home of Joseph St. Louis, MO
R. Meeker for the purpose of considering the formation of a new art
organization. The group was small and was drawn from the
membership of the St. Louis Sketch Club, originally founded by
male art students attending Washington University School of Art.
1 of 5 10/23/2008 3:19 PM

29. Map of surrounding
area