2013 The Year of the Hashtag

Welcome to the Daily Deal Builder
Members Training Webinar. Grab a pen /
paper and let’s get started.
Presented on Aug 14th 2013 by
Marc D. Horne
Co-Founder, DailyDealBuilder.com
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Presented by Marc Horne

Utilizing Guerrilla Marketing
for Explosive Growth
How to Use Guerrilla Marketing to Grow your
Deal Site, Build your Subscriber Base, Increase
Your Numbers, and Run a Better Operation.

The internet is weird, transparent, and
drastically changing the behavior
patterns of hundreds of million of
humans on earth.

The way information spreads and is
consumed is insane. The internet has
drastically altered the way we shop,
communicate, operate business, and
learn.

I’m dubbing 2013
“The Year of the Hashtag”
… and the implications and opportunities
are enormous for us as both business
owners and consumers.

Use the “#”!
Twitter, Facebook, Instagram, Tout, Tumblr,
Flickr, and Google+ all utilize hashtag
capability. It’s essentially a hyperlink that
aggregates all the info containing that
hashtag. Add a “#” before important words.

Ride the Twitter “trends”

Search for Hashtags

Find potential customers and
feedback through this search function.

Ride the Google + “trends”

What’s hot on reddit.com?

What’s hot on instagram?

What’s hot on Pinterest?

What’s hot on YouTube?

Attention Spans are Short. It is a
necessity to engage your audience.
• Attention spans are very short. Trends don’t last long.
You usually have a short window to make something
happen and ride a wave before people move on to the
next wave.
• People (especially the younger demographics)
absolutely love looking at pictures and “meme’s.” Try
making one.

Attention Spans are Short. It is a
necessity to engage your audience.
• Make short videos (educational and informative,
humorous, spoofs, aggregate info, etc). Make
podcasts.
• When applicable, incorporate #trends into your social
media posts (FB, Twitter, Pinterest, LinkedIn,
Instagram, YouTube, etc).
• Use trends in your articles, email blasts, and blog
posts.
• Include a signature (URL, Twitter handle, etc.) at the
beginning or end of your articles.

Speaking of Social Media…
• Post relevant and timely news and information often. Set up
Google Alerts and get notified of industry related news.
• Curating related content is an easy way to stay active and
interesting on social networks.
• Post pictures and meme’s. “A picture is worth a thousand
words.” People love images.
• Services like Instagram, Flickr, and Pinterest are growing in
numbers by leaps and bounds.
• Infographics and images help humans (in our low attention
age) process a great deal of information.

• Use hashtags. Nearly every commercial I see now has a
hashtag (#) at the bottom. Hashtags allow users to see
everything tagged with the same hashtags in one feed.
• Properly hashtagging pictures and micro posts on Twitter
and Instagram can put you in front of a large audience, very
quickly.
• Don’t abuse the hashtag.
• Post questions that illicit a response. Engagement is
key. Put two conflicting ideas out on the table and let people
choose sides. “Mac or PC?”

• Run surveys. Social networks are a great place to ask questions and
get feedback. Crowdsourcing is going to continue rising and folks love
expressing their opinions. Social media can be great for gathering
market data.
• Run small “engagement” contests. “Share this photo and be
automatically entered to win ______.”
• Create and post informative videos. Short, 30 second – 2 minute
videos can really grow your rankings.
• Like and follow related pages and groups.
• Don’ts: Don’t spam. Don’t mass message. Don’t mass add to
groups. Don’t be a troll. Don’t post messages before reading them.

Get as much press & publicity as possible
• "How can I get a bunch of free publicity?.“
• Who are the top folks in your industry?
• Why are they getting press & publicity?
• What news outlets are they getting it from?
• Who are the editors and what are their contact details?
• Be share-able, cause-related, newsworthy, or opinionated.

Get as much press & publicity as possible
• The Easiest Path: Pick a fight. Not a real fight, of course. And
not a cheesy press release type of "Move over Groupon,
__________ is Here" type of statement... But something real,
something big, something close to heart, something that
touches people in a way that makes them want to cheer for
you and route you on. “The easiest way to compete against
McDonalds is to bash them” – most likely said by some board
member of Burger King at some point.
• In any particular industry, there are most likely a couple top
players who receive most of the press. Step up to their level.
• Write down: “To become newsworthy, my company will
_____________.

Get Guerrilla with it
• What if you hired a couple people from each city you represent from
Craigslist, gave them a funny costume, and paid them to run around the
busiest sections of your cities? You could hire 2 people per city and pay
them ~$10 p/ hour.
• Give them free vouchers or some other incentive to give walker-by’s if they
take a picture and tag it on Facebook, Twitter, or Instagram…
• Be outrageous, funny, and stand out. Turn people’s heads.
• The “Naked Guitarist” in NYC has received more press than most every
small business in America. Yes, that is sad.
• Let’s look at some examples pulled from CreativeGuerrillaMarketing.com

Help your customers “experience”
your offering. Taste tests are the
oldest form, but you can get creative
like this Swiss SkyDive company.

Make your customers feel like a “star!”

Visually show your customers why
they need to use your service. This
fitness company takes the cake…

Another “taste test” that’s out of the
ordinary. Let your potential customers
experience and enjoy your service if
possible.

We can call this “shark” marketing
instead of guerrilla marketing.
Discovery is always an incredible
company to learn from in the manner
that they market Shark Week and
utlize social media.

Get people to turn their heads and do
a double take. Piggy back and
advertise through different and out of
the ordinary mediums

Making giant replicas of your product,
coupons, or logos will grab attention!

Look at where Colgate is placing
advertisements…

Unique business cards can go a LONG way.

Distribute Swag or Paraphernalia
• Business Cards: vistaprint.com always has special deals.
• Clothing: Tee-shirts, dress shirts, pants, hats, sunglasses,
etc.
• Branded coffee mugs, Post cards, Drink coozie’s, Pens /
Pencils / Notepads, Car stickers, Mouse pads, ETC.
• These types of things can also be great for prize
giveaways or freebies.
• How often do you notice stickers on cars?

Hold engagement contests
• Folks love competing. They love winning. Hold regular, unique
and engaging contests to drive your subscription numbers
through the roof.
• User generated content and traffic can be one of the most
powerful ways to grow your business. When you engage people
in a fun and exciting contests they become more than happy to
tell their friends and seek new votes in an effort to win.
• Use contest software or develop your contest internally. The
easiest and most obvious route is to hold the contest directly on
Facebook. With a user base exceeding 1 Billion people, you can’t
go wrong hosting the contest with them.

Hold engagement contests
• Figure out a prize or set of incentives that really entices your
target market.
• Choose a contest type that benefits your company (best picture
using product, video, commercial, testimonial, short story, most
votes).
• Set contest rules, parameters, terms, and conditions.
• Promote the heck out of your contest and make it dead simple for
your users to promote the contest.

Release Remarkable Content
• Remarkable content gets remarks
• Guest blog post
• Post on your blog regularly
• Share these posts with your subscribers and
social networks
• Be sharable and helpful. You are helping
people save money… Get the word out.
“As seen in…”

Use Humor to Connect with Your Audience
• Smiling and laughing is universal. Use it.
• Connect and engage with your prospects and customers
and make them laugh. It does everyone a lot of good.
• Your humor should fit with your target market.
• Don’t be afraid to be outrageous, funny, and stand out.
Just turn on the television and watch a few commercials.
Nearly all of them have to use humor to keep people
engaged.
• Display your personality on your site and email copy as
well as your advertising.

To learn more and launch a daily deal venture, we invite you to
visit us on the web at:
http://dailydealbuilder.com
Support? Questions? Press? Set up a demo?
support@hcdesk.com
Questions?
Thank you for joining us. Have a
great day. Make 2013 HUGE!

2013 The Year of the Hashtag

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