Many folks say the daily deal sector is a dying industry... This is far from the truth. People have always and will always love getting deals, and businesses will always utilize some form of promotion in order to acquire new customers and business. Enjoy the replay from our http://dailydealbuilder.com training webinar where we discuss trends in the deal and coupon industries and common characteristics of the movers and shakers. If you have any questions or would like to set up a demo, email our support department at support@hcdesk.com.

1. Welcome to the Daily Deal Builder
Members Training Webinar. Grab a pen /
paper and let’s get started.
Presented on July 24th 2013 by
Marc and Tyler Horne
Co-Founder, DailyDealBuilder.com
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2. If You Have Questions Along the Way?
Type them in the questions box or if you
are not watching this live you can always
reach us at support@hcdesk.com

3. Where the daily deal and coupon
industry is going.
Who is leading the pack? What are they
doing? How are they doing it?

4. In short, it’s going nowhere.

5. …or maybe it’s going everywhere.

6. Let’s face the facts:
• You, me, and nearly everyone else in the world
enjoys getting a great deal.
• Smart phone usage is increasing at an
incredible speed. This equates to more users
searching for deals and coupons on their phones.
• The face of advertising has changed. User
generated recommendations are king.
•Companies still need people in the door and will
always utilize some form of promotion in order to
get new customers in the door.

7. The leaders that are moving forward in
the deal industry…
• Are moving beyond the deal industry (but by no means abandoning it).
• Are offering additional services such as SEO, SEM, Google place
listings, social media help (Facebook, Twitter, LinkedIn, Pinterest,
Instagram, Skype), video or photography services, web design or
development, mobile app creation, blog creation, etc.
• Are focusing on providing a great mobile experience by investing in
their smart phone technology and building unique and exciting smart
phone applications for their subscribers.
• Continually focusing on subscriber acquisition and retention.
• Are focusing on making the deal promotion a success for the
merchant. Repeat merchant business is critical.
• Utilize humor and cause marketing.

8. Most Common Reasons Deal Sites
(and most all businesses) Fail.
• Supply & demand - math
• Bad management & owner troubles
• Growing pains
• Accounting
• Cash flow
• Operational mediocrity and inefficiencies
• Market forces
• Not following through

9. What Can We Learn From
Successful People & Companies ?
• Learn what NOT to do.
• When we focus on learning and reading books, blogs, and news
about what others are doing, we are armed with knowledge to
make more informed decisions.
• We save time and money by observing and analyzing pre-existing
research, market data, sales copy, split tests, and competitors.
• We can see how commercials and advertisements effect the
people we’re with by watching them and chatting with them
about the ads. If a campaign continues, it most likely means it is
successful.

10. Successful companies
solve a problem.

11. Successful companies
are innovators.

12. Successful companies
focus on the customer.

13. Successful companies
deliver value and quality.

14. Successful companies
improve conversions.

15. Successful companies
use incentives.

16. Successful companies
make some people mad.

17. Help your community
MARKETING

18. Successful companies
use convenience.

19. Successful companies
are flexible and adaptable.

20. Successful companies
are ethical and transparent.

21. Successful companies
help their communities.

22. Support Your Local
Community
MARKETING

23. Successful companies
take action.

24. Successful companies
make connections.

25. To learn more and launch a daily deal venture, we invite you to
visit us on the web at:
http://dailydealbuilder.com
Questions?
Thank you for joining us. Have a
great day. Make 2013 HUGE!
Presented by Marc Horne
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