Only 30% of Americans who were raised Catholic are still practicing. In an environment like this, how do we reach the millennial Christians? We discuss ways to ignite the flame of the millennial church through the use of digital media, content strategy, social media and mobile. This presentation was given at the 2013 Catholic New Media Conference #CNMC by Patrick Padley. Learn more: www.patrickpadley.com

1. HOW TO REACH
THE MOBILE
GENERATION
by @ppadley
IGNITING
A FLAME
WITHIN THE
MILLENNIAL
CHURCH

2. my story!

3. PAT PADLEY
• Social Media Strategist at DEG – Kansas City
• KC Ad council member, SQPN podcaster and board member.
• Leads/executed/advised digital efforts for Hallmark, Lee
Jeans, H&R Block, and Timberland

4. My mission:
Help the Catholic
Church evangelize by
sharing my digital
marketing knowledge.

6. The Disconnect!
"
It’s not the message."
It’s the delivery."

7. “
It takes more than a
presence in new channels
to improve customer
experiences and
relationships.!
!
- Brian Solis!
Principal at Altimeter Group"
”

8. UTILIZE DIGITAL
MARKETING
STRATEGY/TACTICS
THAT BRANDS USE,
BUT FOR
EVANGELIZATION

9. THE
LANDSCAPE
HAS CHANGED

11. “
!
Only 30% of
Americans who were
raised Catholic are
still practicing.!
!
!
!
--“Forming Intentional Disciples: The Path to Knowing and Following Jesus”, by Sherry Weddell"
”

12. “
!
From 1972 to 2010 the
number of marriages
celebrated in the Church
decreased dramatically
by nearly 60%.!
"
"
--“Forming Intentional Disciples: The Path to Knowing and Following Jesus”, by Sherry Weddell"
”

14. YOUTUBE IS #2
…most used search engine.
4 billion + hours of video are watched each month"
!
http://www.youtube.com/t/press_statistics!
-ComScore!

15. 1 BILLION +
…active users on Facebook.
50% login once a day. "
"
50% use a mobile device."
"
Average person has 140 friends"
""
"
www.facebook.com/press!

16. 500 MILLION +
…active users on Twitter.
50% of users login daily."
"
Every day, the world writes more than the equivalent
of a 10 million-page book in Tweets or 8,163 copies
of Leo Tolstoy’s War and Peace."
http://blog.twitter.com"

18. 64%
of all United States
consumers already
own a smartphone.
--Nielsen

19. Over 1.2 billion!
people access the web from
their mobile devices.
Global mobile traffic!
now accounts for
15% of all Internet traffic.!
--Trinity Digital Marketing & Internet Trends 2013

21. Your website!
is not a
destination. Get
over yourself.
!
(you need a digital strategy)

22. KEEPING
MILLENNIAL
CHRISTIANS
CONNECTED

24. Four Factors of Church Faith Participation!
Parents"
Experience"
of God"
Teachings"
and Beliefs"
Community"

25. Four Factors of Church Faith Participation!
Parents"
Experience"
of God"
Teachings"
and Beliefs"
Community"

26. COMMUNICATING
WITH DIGITAL
NATIVES

27. The bible doesn’t say
anything about blogs,
email or tablets.

28. Right time.
Right place.
Right person.

34. CHOOSING YOUR COMMUNICATION STRATEGY!
!
1!Based on
your
objectives
!
2!Based on
the users
context

35. THINKING LIKE
A NEWSROOM

36. TIMELY. RELEVANT. VALUABLE CONTENT!
!
Builds a
1!
relationship
with your
audience.
!
2!Gives a reason
to share,
discuss &
create WOM

37. Right time.
Right place.
Right person.

38. When in doubt:
-Humanity
-Humor
-Huge deals

39. 5 Media Tips!
that will help you
RIGHT NOW!

40. TIP 1: "
Plan your content
calendar and
establish a process
for creating it on a
monthly basis.!

41. TIP 2: "
Use pictures to tell
you story.!

48. TIP 3: "
Follow the 4:1 rule.!

50. “
!
Social is for sharing
not for selling.!
”

51. TIP 4: "
If you are a diocese,
create media kits for
your local parishes.!

52. TIP 5: "
Use digital to extend
your existing
communication.!

53. BONUS: A list of a bunch of awesome social ideas!
•
•
•
•
•
•
•
•
•
Weekly send out mass times tweets"
Capture email addresses at all parish events"
Think “mobile first” when designing your websites"
Don’t have an email list? Get one:"
– Flocknote, Constant Contact, Mail Chimp, etc."
Post your bulletin online somewhere"
– Better yet, email your bulletin out"
Use short form communications (text/tweets) to remind"
Take a lot of pictures. Always."
– Use this content everywhere"
Remember the 4:1 rule"
When in doubt: Humanity, humor or huge deals."

54. Thank you.
Questions?
www.patrickpadley.com
www.acoupleofcatholics.com
@ppadley on Twitter