The document discusses a Czech advertisement for the web search engine Centrum featuring a woman asking others to look after her dog, Bobika. The advertisement uses humor to draw attention to Centrum's message that it is a place where users can get understood. Some criticisms of the advertisement are that the connection between Centrum and Bobika is not entirely clear and that some may find the idea of eating dogs disgusting.

1. CZECH ADVERTISEMENT Marketing communication and PR Petra Karbanova

2. Czech R epublic