Paul Roetzer gave a presentation on developing an inbound marketing game plan. He began by explaining the differences between outbound and inbound marketing. He then discussed key inbound marketing strategies like search engine optimization, content marketing, and social media. Roetzer stressed the importance of defining objectives, building dynamic budgets, and continuously measuring performance. The overall message was that inbound marketing levels the playing field for organizations and emphasizes relevant content over paid placements to attract customers.