1. Thriving in the age of ubiquity
Finding opportunity in the new, always on digital ecosystem.
July 2012

2. The pace of change is only accelerating
Competitors are not standing still.
New models are emerging.
To succeed in the new digital environment we
need to address the bigger changes in the way
people access and process information.

3. We are entering the third stage
of the digital revolution.

4. 4
Stage 1: A destination for consumer and
The Desktop Web personal empowerment

5. 5
Stage 2: Unleashed the power of contribution.
The Social Web Changed our expectations of personal service.

6. It is not (just) about mobile
But what is next?

7. PAGE 7
Stage 3:
The Age of Ubiquity

8. Ubiquity unites the power of
Connected Socialized Big
Devices Contribution Data
to transform and empower
our everyday lives.

9. PAGE 9
Not a destination, it is our real lives.
Pervasive. Seamlessly accompanies the user.
More devices. More touchpoints.
Learns your history.
Personalized. Understands your context.
Suits your needs.
Recognizes patterns.
Proactive. Connects the dots.
Makes recommendations.

10. A change of perspective
For Consumers For Brands and Marketers
• Our various connections unite in a • We have to think of our role in sets
common user experience, of connected experiences
• We will have to spend less time • We will continue to face new
connecting the dots. competition for attention and
business
• We will all become “niches of me”
• We must become better at targeting
• Our service expectations will
and fine tuning our offerings
continue to rise
• Our offerings have to get smarter
PAGE 10

11. Some large scale emerging examples of ubiquity

12. It’s about optimizing the consumer’s convenience.
Owned Environments

13. It’s about relationships that build on existing strengths.
Owned Environments Allied Partnerships

14. It’s about operationalizing the brand in new contexts.
Owned Environments Expanded Partnerships New Platforms

15. It’s about a brand that is more than the sum of its parts
Owned Environments Expanded Partnerships New Platforms

16. But what does
this have to with
Your Business?

17. The full presentation will provide frameworks
to answer the following questions:
What problems can we solve by our
presence in people’s lives?
Where do we have credibility to act?
How can we gain it?
How do we provide this service?
Proprietary or partnership?

18. Key elements of the presentation
Assessing your business’ readiness
Identifying opportunities
Evaluating new platforms

19. Thank You.