2. 22
Today’s Class
It’s going to be a blast!
Attendance and Homework Check (pg. 62)
Quick Review (GAME!)
Vocabulary
Listening
Language Review
Break
Useful Language (Video)
Case Study
3. HOMEWORK – pg. 8-9
3
10 MISTAKES10 MISTAKES
1.1.Bernard Arnault is Sydney Toledano’s boss, not hisBernard Arnault is Sydney Toledano’s boss, not his
assistant (line 11)assistant (line 11)
2 and 3. Galliano and de Castellane need to be swapped2 and 3. Galliano and de Castellane need to be swapped
round in relation to clothes and jewellery (lines 14-16)round in relation to clothes and jewellery (lines 14-16)
4 and 5. Swap round two pieces of advice: ‘when times are4 and 5. Swap round two pieces of advice: ‘when times are
bad, you need to get out of the office; when things arebad, you need to get out of the office; when things are
good, you can spend time on the organisation’. (lines 18-21)good, you can spend time on the organisation’. (lines 18-21)
6 and 7. In the Dior map, swap round: ‘we have to develop6 and 7. In the Dior map, swap round: ‘we have to develop
our network and perfect our supply chain’. (lines 60-61)our network and perfect our supply chain’. (lines 60-61)
8, 9 and 10. Russia is correct, but the other three markets8, 9 and 10. Russia is correct, but the other three markets
are not. They are, in fact, the Middle East, Hong Kong andare not. They are, in fact, the Middle East, Hong Kong and
Korea. (lines 64-65)Korea. (lines 64-65)
EXERCISE CEXERCISE C
1.1.demandsdemands
2.2.labellabel
3.3.exclusivityexclusivity
4.4.look forlook for
5.5.understandunderstand
6.6.forget doubleforget double
7.7.of luxuryof luxury
4. Quick Review
1.1. Name as many of the ‘partnership words’ as you canName as many of the ‘partnership words’ as you can
(e.g. brand ______, product _______ and market _______)(e.g. brand ______, product _______ and market _______)
4
2. FILL IN THE BLANK USING PS OR PC:2. FILL IN THE BLANK USING PS OR PC:
At the moment I ________ (work) for Guinness. We usuallyAt the moment I ________ (work) for Guinness. We usually
________(sell) our beer to intoxicated students like you!________(sell) our beer to intoxicated students like you!
Once a month, we _______ (develop) a promotion to enticeOnce a month, we _______ (develop) a promotion to entice
our customers. Nowadays, many people ________ (drink)our customers. Nowadays, many people ________ (drink)
Guinness because of St. Patrick’s Day.Guinness because of St. Patrick’s Day.
3. Shout out question! Call out as many of the ‘useful3. Shout out question! Call out as many of the ‘useful
language’ expressions that we practiced in our skits.language’ expressions that we practiced in our skits.
Hint: Asking for opinions/GivingHint: Asking for opinions/Giving
opinions/Agreeing/Disagreeing/Making suggestionsopinions/Agreeing/Disagreeing/Making suggestions
5. VOCAB – pg. 15 – exercise A&B
5
-Work IN PAIRS on
exercise A & B
- If you finish, please
do exercise A & B on
page 14
subway
City centre
Carry-on baggage
One way
return
freeway
Rest room
elevator
Coach class
timetable
Car park
queue
check
reservation
ground floor
Underground
Downtown
Hand luggage
Single
Round Trip
Motorway
Public Toilet
Lift
Economy Class
Schedule
Parking Lot
Line
Bill
Booking
First floor
6. 66
VOCAB – pg. 15 - answers
2. parking lot
3. carry-on baggage
4. subway
5. schedule
6. line
7. downtown
8. reservation
9. elevator
7. 7
LISTENING – pg. 16 exercise A, B
A)
- location of hotels
- good links with underground networks
- close to the airport
- close to client’s office
- technology
- Internet
- business centre
- translation services
B)
1. Breakfast
2. health club
3. airport
4. local department store
5. offices
9. LANGUAGE REVIEW – Page 18
9
- In PAIRS, work on exercise A, B, C – CHAT IT UP!
EXERCISE A
1.are going to (have decided to do)
2.I’ll (decided at the time of speaking)
3.are going to (intend to do)
4.I’ll (decided at the time)
5.I’ll (decided at the time)
EXERCISE B
1.are staying
2.departs
3.does the conference begin
4.are you doing
5.does this train get
6.am travelling
EXERCISE C
1.I’m going to wait in the lounge
2.I’m going to book the next flight
to NYC.
3.The flight leaves at 5:00pm.
4.I’m taking a taxi to the airport.
5.I’m not doing anything special.
6.I’ll catch the later one.
7.We’re meeting at three in
reception.
8.we’re flying to Munich for the
conference.
10. 10
Telephone English
1) Watch the video and underline any of the “useful language” you hear at
the bottom of PAGE19
http://www.youtube.com/watch?v=m-W6dXfm7YE&feature=related
12. Get silly!
Role Play exercise D with a partnerRole Play exercise D with a partner
- you can loosely use this idea, but BE CREATIVE- you can loosely use this idea, but BE CREATIVE
- DO NOT write down a dialogue; write a plan, but not every- DO NOT write down a dialogue; write a plan, but not every
wordword
12
13. Homework!
Page 33Page 33
Complete the first 2 exercises in the travel section:Complete the first 2 exercises in the travel section:
‘‘talking about the future’ and ‘skills’talking about the future’ and ‘skills’
Have an AMAZING week!Have an AMAZING week!
13
Notes de l'éditeur
Brand loyalty, brand image, brand stretching, brand awareness, brand name
Product launch, product lifecycle, product range, product placement, product endorsement
2. Am working / sell / develop / are drinking
3. The customers come from the baby boom generation and as they get older, the market shrinks.
- Underlined words are AMERICAN English – Others are BRITISH
GOING TO – I am going to get a boyfriend/girlfriend this year.
WILL – I will kill you if you don’t wake up!
PC – I am taking this class until June. There’s no backing out now.
PS – Our class meets every week.