Full SEO process that you can follow. Remember, this is just a basic template, you can tweak it to your needs.

2. SEO process can be different from company to company, but in basics it is one and the same thing. If you are an SEO or if you are planning a serious SEO campaign from start to finish then you do need to have a set SEO process that you will follow. Remember, this is just the basic template for your SEO campaign, you can tweak it to your liking, but the effect and success depends only on your efforts and commitment.

3. Website Analysis

4. 1. Data Gathering 1.1. Existing Traffic Analysis, type of traffic, quantity, conversions 1.2. Current rankings for targeted terms 1.3. Best performing landing pages 2. Competitor Research 2.1. Targeted Keywords 2.2. Best performing pages 2.3. Competitor backlink discovery

5. Keyword Research

6. 1. Brainstorming Keyword Ideas 1.1. Top level keywords, MDK keywords 1.2. Social mentions 1.3. Trends 2. Existing Ranking Keywords 2.1. Use Google Analytics and Webmaster Tools 2.2. Other ranking tools 2.3. Manual checking 3. Keyword suggestion tools 3.1. Google Adwords Keyword tool 3.2. Wordtracker 3.3. SEOmoz Keyword Difficulty tool

7. OnSite Optimization

8. 1. Website Architecture 1.1. Navigation 1.2. URL structure 1.3. Internal linking 2. Content 2.1. Duplicate content issues 2.2. Phrase targeting 2.3. Quality 3. HTML & Technical Issues 3.1. Titles, Tags, ALT’s 3.2. Crawlability and Accessibility 3.3. Site speed 3.4. Sitemaps

9. Content Optimization

10. 1. Optimize title tags, content titles, and your targeted keywords for the landing pages 2. Create converting meta description with a call to action 3. Create an obvious call to action on the landing pages 4. Improve internal linking with in-content links 5. Add easy share and link to us options

11. Link Building

12. 1. Link Consolidation 1.1. No anchor/Wrong Anchor 1.2. WWW or non WWW links 1.3. Images without ALT tags 1.4. Dead links pointing to old pages 2. Competitor Assets 2.1. Competitor backlink acquisition 2.2. Competitor 404 pages

13. 3. Partner/Easy Links 3.1. Partners/Suppliers, Hosting and web design companies 3.2. Memberships, associations, government bodies 3.3. Events, Donations 3.4. Friends, family 3.5. Clients 3.6. Media 3.7. Testimonials/Reviews

14. 4. Freestyle Link Building 4.1. Search Queries, advanced search queries 4.2. Link trails/directories 4.3. Guest posting 5. Natural Link Building 5.1. Linkbaits 5.2. Viral ideas 5.3. Promotions, Contests

15. Analysis and Evaluation

16. 1. Analysis 1.1. What has been done so far 1.2. Activities 1.3. Changes made 1.4. Links acquired 1.5. Ranking changes 1.6. Traffic and conversion changes 1.7. Best performing keywords and landing pages

17. 2. Evaluation 2.1. Are we targeting the best keywords 2.2. Are we targeting the right landing pages 2.3. How can we improve user experience and provide better content 2.4. Which keywords should we focus in the future and which should we let go of 2.5. What changes made the biggest impact on rankings, traffic, conversions

18. 3. Competitors 3.1. What is competition up to 3.2. Their linking efforts 3.3. Their rankings 4. Reporting 4.1. Creating a summary of activities accomplished and results 4.2. Going over the reports with your clients 4.3. Creating a plan for future implementation

19. Online Reputation Management

20. 1. Brand monitoring 1.1. Set tracking 1.2. Feeds, Google Alerts, Trackur, Technorati 2. Engagement 2.1. Social media, Facebook, Twitter, LinkedIn, Review Sites, Media Sites 2.2. Content creation, Q/A sites, business listings, videos, promotions, charity, interviews, 3. Dealing with feedback 3.1. Active removal 3.2. Respond 3.3. SERP covering

21. Practical SEO Founder Zarko Zivkovic Twitter: @ZarkoCompare Email: seoconsult@practicalseo.org