The Ecommerce Department of The Future, Marianna Satanas from Mr Porter, Ecommerce UK
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Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
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The Ecommerce Department of The Future, Marianna Satanas from Mr Porter, Ecommerce UK
- 1. Marianna Satanas Head of Ecommerce Mr Porter
- 2. Marianna Satanas Head of Ecommerce MR PORTER
- 3. 1996 - 1998 BTEC Graphic Design 1998 - 2000 HND Graphic Design 2000 – 2002 BA Graphic Design NO WORK YET LET ME TRAVEL 2003 – 06 Vibrant Studios – Ecommerce Agency - Director TOO YOUNG! NEED MORE EXPERIENCE 2006 Joined NET-A-PORTER Group 2006 – 08 Web Producer 2008 – 10 Web Production Lead 2010 – 12 Web Production Manager 2012 – 14 Product Manager MR PORTER.COM 2012 – 14 MSc Internet Retailing 2014 Head of Ecommerce MR PORTER.COM My Ecommerce Career so far……
- 5. PEOPLE • Risk-takers • Always Learning • Great Merchandisers • Can Do Attitude • Think Outside the Box • Trustworthy • UX • Be the Best • Logical • Entrepreneurial • Talented Developers • Digital Designers • Great Merchandisers • UX • Digital Marketers • Influential Editors • Clever Buyers • Business Analysts • Productive Project Managers ATTITUDE
- 6. Thanks for listening to my story… sorry about the over kill with animations!!
Notes de l'éditeur
- Hi I am Marianna Satanas a cocky but hard working North London girl who somehow ended up as HoE for Mr Porter! There are different ways of how people get into ecommerce I am here to tell you about my path….
- Ever since I was at school I loved fashion but wanted to get into the publication side of it so I went to college and did BTEC in Graphic Design, my mum was pulling her hair out as she didn’t understand why I needed a degree to draw and was begging me to be a teacher!! Anyway…I quite liked what I was doing so I carried on with my HND however I just wanted to do practical side of Graphics not write a dissertation – if im being honest I was lazy then I learnt the same things I did at college but in further detail, when I first started my HND I wasn’t doing anything to do with digital then a year later we were introduced to digital photography which blew my mine – im easily impressed Love HND so much wanted to learn more so I started my BA- …literally 6 months into starting I was designing pages for this thing called the Internet, never heard of it before! And for a browser called Netscape anyone remember that - I am getting old Even though my studies had nothing to do with eCommerce what I learnt then helped some aspects of my career First freak out I needed a Break – personal stuff all too much, was graphics the career for me etc 2003 – I went to a company called Vibrant Studios which was set up as an extension of PC Angels who specialized in epos systems for physical stores. As soon as I joined everyone all of a sudden everyone wanted an transactional website. This was my first real experience with ecommerce, I did everything, sales, web design and dev, Marketing, Merchandising on sites, implementation of the backend stock system with Actinic which was the front end ‘store’, you name it I did it, even made the tea and sandwiches!! After nearly 3 years felt I needed to get more experience in ecom from an established business rather than just winging it. Don’t get me wrong we were doing good stuff clients saw positive results considering people were still skeptical/scared to shop online…… SO 2006 an opportunity came up at NAP as a web producer took it…the job entailed creating and maintaining NAPs content, there were 20 people at the time in tech and 2 in Web Production. I first looked at NAP in 2000 and I thought nobody is going to buy products that cost that much…. How wrong I was…. Even though I didn’t study web development or ecomm everything that I learnt at uni I was able to apply at NAP esp UX how people react to layouts, colours, positioning etc. Wasn’t until I was Web Prod Man I got stuck into ecomm with the development of TON. Learnt a lot form my bosses boss who was VP of ecom at the time about quick wins, navigation, purchasing… Its really important to have someone you can learn from in your career doesn’t have to be your direct boss and that person doesn’t have to work at the same company as you. 2012 – I realized I was doing too much, responsible for the content creation and maintenance of the 3 sites, managing 12 people, as well as getting involved in strategic projects! Plus I just started my MSc In Internet Relating!!! As I was doing too much I wasn’t doing anything well, lesson here is to do less and do it the best you can. Trust me everyone will benefit to this! It is a skill to know when you are taking too much on and actually speaking up about it. Never be afraid of raising the red flag. On the verge of another breakdown as I was juggling too many things my old bosses boss was now MD of Mr P asked if I would be interested as product manager of Mr p. I jumped at the chance as I knew I would be working on one brand and responsible for the business requirements that tech needed to work on. Being a PM which at MR P is essentially responsible for ecom and you have to wear many hats, tech, business, merchandising, creative, marketing, product management, you do end up arguing with yourself about what needs to be prioritized but in the end you get there! I learnt about Stakeholder management, trying to keep everyone happy is tough but the most important people and the only people that matter are your customers! And ok maybe you boss and CEO I am now HOE of Mr P dealing with the Execs more, I am apart of the senior management team , even though I don’t directly manage people (I have dotted lines and I am the key stakeholder) I have to be an influencer which for me in my experience is much more of a challenge than managing people.
- I’ve picked up many skills over the years at NAP, as a result I am able to manage upwards, give advice the Executive team and to my peers in other departments, run the management of the ‘Mr porter shop floor’ so the Execs can get on with their top level strategic work, very importantly my MD and key stakeholders trust what I am prioritizing is best for business and customers. When I first started I had some key skills, in hindsight the most important one was Communication. Apparently until I joined the company nobody from Tech actually spoke to Creative!! When I asked the Creative Production Manager to approve the magazine on our preview environment she told me she thought someone was pulling her leg. In-fact she actually had to come to my desk to see if I was real! As the business was expanding I had to grow the Web Production team from 2 – 12, I had never been a manager before so I learnt how to manage people on the fly – that was fun!! Not only was the business growing but so was my role and responsibilities. I learnt how to listen and be patient as not only did I have to manage my team but also my stakeholders. Being involved in the development of the Outnet I started to acquire more UX skills and the tricks of eCommerce. Technology keeps on evolving, its so great but so can be annoying at the same time Luckily Agile was introduced to the company in 2009, it was easy to adapt to how IT were developing and releasing features especially now that I had to take Mobile devices into consideration. I’ve never stopped learning and acquiring new skills, as HoE one of my roles is Comm product manager and having the ability to be an influencer is definitely helping me move Mr Porter business initiatives forward.
- Of course its not just about my skillset that makes the 3 NET-A-PORTER Group brands successful. I work with some amazing people developers, marketers, merchandisers, designers, UX and they all have great skills and knowledge. However the thing that stands out to companies like ours is attitude! Nearly every person I work with is entrepreneurial and has a can do mind set, this is what helps make the NET-A-PORTER Group the success it is today.